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- Source/007 of the financial community
- Author/007 of the financial world
01, belated public opinion "trial"
All the gifts given by fate have long been secretly marked with a price.
Recently, actor Zhu Hongqi, who once starred in "The Indelible Fan", was exposed online for a series of online loan advertisements that exploded in three views for JD Finance a few years ago.
●Source: WeChat netizens
Wait, actors shooting advertisements can be exposed on the Internet?! What a world.
Let's take a look at the advertisement first, and then comment on whether Big Brother Zhu is wronged.
Advertisement 1:
The migrant worker took his mother on a plane, the mother was uncomfortable, the flight attendant told that it could be upgraded, the migrant worker was worried about running out of money, Brother Zhu said domineeringly "I will pay for the upgrade", and as a result, he took the migrant worker's mobile phone and operated an online loan of 150,000 yuan.
●Source: Douyin
Dare to love the money they borrowed is not distressed, don't you have to pay it back?!
I can imagine the back molar teeth that the big brother of the migrant worker grappled when he paid back the money.
Advertisement 2:
Migrant workers took their mothers to big cities to see a doctor and could not afford to buy a 36-yuan package, so Brother Zhu made another move, took the migrant worker's mobile phone and borrowed another 150,000 yuan.
No, big brother, a 36-yuan set meal, do we need to borrow 150,000?!
We are not a moral kidnapping, and the normal plot trend should not be to pay 36 yuan for the migrant workers.
Is this the so-called advertising creative - surprise?!
Advertisement 3:
Migrant workers took their mothers to big cities to see doctors and stay in hotels, but could not pay the minimum room fee of 700 yuan, so Brother Zhu borrowed 150,000 yuan for migrant workers.
Let's not talk about whether you need to stay in a 700-yuan hotel to see a doctor in the city.
Let's just say that this Brother Zhu is also too presumptuous, and it shocked me to borrow online loans to stay in hotels at every turn.
Advertisement 4:
The migrant worker gave his father a birthday and could not pay 160 yuan for the meal, so the delivery man played by Brother Zhu borrowed another 150,000 yuan from the migrant worker with a fierce operation.
There is no one who carries 150,000 foreign debts for his father's birthday, and Wang Duoyu called 666 when he heard it.
Ad Five:
The migrant workers invited Brother Zhu to eat, and the delivery staff delivered three dishes to the door, charging 200 yuan, which the migrant workers could not afford. Brother Zhu turned around and borrowed 150,000 yuan from the migrant worker's mobile phone to pay for the meal.
●Source: Upstream News
My mother dropped, is this meal to thank Brother Zhu for giving himself an online loan of 600,000 yuan?
As a result, 600,000 has not been repaid, and I turned around and borrowed another 150,000?!
If I want to say, Brother Zhu's "ability to fool" not to go to northern Myanmar to do fraud is really a succumbent talent.
"All or Nothing 2" you are not the screenwriter and starring I don't watch.
Perhaps the big brother of migrant workers has not yet realized the seriousness of the problem.
I calculated that Brother Zhu claimed that the daily interest rate of 10,000 yuan of JD Finance was 1.9 yuan, and the interest of 750,000 yuan a day was 142.5 yuan, and a month was 4275 yuan.
This is the real world, not the TikTok comment area, so many people may not have this amount of salary in a month.
Such an advertisement exploded in three views, no wonder Zhu Hongqi was exposed by the Internet.
Many netizens rushed into his live broadcast room and comment area to abuse and sarcasm, so much so that Zhu Hongqi sent 8 videos in response.
But Brother Zhu didn't seem to realize his mistake and said bluntly:
He was raped by the Internet for filming online loan advertisements, netizens should not look for him, should go to the advertising company and Party A, he just acted according to Party A's requirements.
● Source: Weibo @Green Hornet Bee
He also said that many netizens who scolded him were false justice, which law stipulates that you can't shoot advertisements for financial companies?
Let's not talk about how shocking it is to say this "dumping pot" as a public figure.
I'm curious about how this kind of advertisement, which is uglier than some people's facial features, is reviewed and launched?
02. Whose pot?
Although Zhu Hongqi apologized under the pressure of netizens, it can be seen from his subsequent conversations that he still does not think that he is wrong.
JD Finance's explanation that year was that the short video was spread due to poor team management and lax review, resulting in illegal launches.
● Source: JD.com spokesperson Weibo
Party A's father had already paid the price, and the relevant responsible persons and their managers imposed penalties such as dismissal, demotion and deduction of performance.
It's just that the advertising starring of that year is still "complaining" for himself.
"Taking money to do things" seems to be the natural reason that Zhu Hongqi found for himself.
But Zhu Hongqi obviously does not understand the bottom line of the law as a citizen and the social responsibility of being a public figure.
Participating in online loan advertisements, fictional scenes such as migrant workers' loan upgrades, staying in hotels, and eating are obviously out of touch with reality and will mislead consumers.
This is expressly prohibited in the Advertising Act.
According to legal and regulatory requirements, in the field of advertising, you cannot tell stories casually, let alone make up fake stories. It must not contain false or misleading content, and must not deceive or mislead consumers.
But Zhu Hongqi doesn't seem to think so.
This reminds me of the "victim guilt theory" of "Lin Kun" in the movie "Disciple":
Although Zhu Hongqi is not so evil, he seems to hold a similar view on online loans.
Otherwise, in addition to these ruined advertisements of JD Finance, he has also incarnated as a technology development consultant and eye patch expert to advertise for enterprises.
● Source: Nanfang Daily
Regardless of the situation of these products, Zhu Hongqi, as an actor fictional, first impersonated a technical consultant and then impersonated an eye patch expert in the advertisement, which must have violated the provisions of the Advertising Law.
To a large extent, Zhu Hongqi is no longer a question of repeatedly practicing social responsibility as a public figure, but a question of whether he violates the law.
Although these advertisements have been attacked by a round of public opinion that year, it can be guessed that Zhu Hongqi probably did not suffer any punishment for participating in these advertisements that year.
Otherwise, it would not be many years later and still fighting with netizens.
Whose fault exactly?
Party A's dad is at fault.
Regulation is wrong.
Zhu Hongqi, as a public figure, is also wrong for not having professionalism.
03. Responsible for the "endorsement fee"
Many people may wonder, how can anyone believe this obviously "fake" advertisement?
But for many small-town youth without any financial literacy, this kind of advertising is not too attractive.
Most people's eyes only see a negligible "small money" of 1.9 yuan per day of 10,000 yuan.
But at the same time, it also ignores how big the principal of the loan is and how long the borrowing time is.
More importantly, for most people, out of trust in celebrity endorsements, they lose their guard against a variety of financial platforms.
Especially in the face of the endorsement of some well-known actors, many people have cast unlimited trust.
This largely weakens the impact of the "bloody and unreasonable" advertising itself.
For example, the previous "love money in" thunderstorm endorsed by Wang Han and the "Wukong Financial Management" endorsed by Hu Jun overturned, in the self-statements of many netizens, it is indispensable for the reason of trust in the celebrity spokesperson.
●Source: Jiufu official website
Coupled with thunderstorms and non-thunderstorms, according to statistics, Tang Guoqiang, Zhang Fengyi, Zhang Tielin, Lang Lang, Wang Baoqiang, Fan Bingbing, Huang Xiaoming, Du Haitao and dozens of other stars have endorsed or publicized various online loan platforms.
But countless facts have proven that stars are also unreliable.
The financial platform endorsed by Wang Han and Hu Jun has not overturned, and the hot pot shop and milk tea shop endorsed by Chen He and Guan Xiaotong have also pitted a bunch of franchisees.
Why is the probability of overturning on the financial platform so high, and the "Zhu Hongqi" is still so desperate to take risks and press on the credibility on which they depend?
All because of the word "profit".
As the line in "Crazy": the bigger the wind and waves, the more expensive the fish.
This is Gao Qiqiang's simple business logic, and it is also the simplest and most direct consideration for celebrities to accept endorsements.
According to relevant media reports, the endorsement fees of domestic entertainment first-line or traffic stars are as high as tens of millions in two years, and the endorsement fees of some male artists are close to 80 million.
Reason cannot overcome huge money, and so can social responsibility.
After all, there is too much to give.
The paradox is that celebrities are not commensurate with their responsibilities.
Whether Wang Han, Hu Jun, or Zhu Hongqi, when an angry public opinion wind blows, "apology" public relations is the whole incident, and in the end time will smooth everything out.
In the end, the "punishment" that celebrities receive, like the raised hands of parents in the face of crying children, will only fall gently.
That's all.
Gentlemen, what do you think? Welcome to discuss and communicate in the message area~
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