On the same day, Zeng Guanxiong, founder and CEO of The Future Rocks, Li Yang, CEO of VRAI brand and senior management attended the meeting, and the two parties reached a strategic cooperation agreement, resolving to open a new chapter in the aesthetic concept and artistic ingenuity of lab-grown diamond jewelry.
The Future Rocks X VRAI joint press conference and new "Star Language" series private tasting event
The Future Rocks' co-branded "Star Language" series is unveiled, featuring Future Stars, Guardian Stars, Wishing Stars and Treasure Stars, each of which incorporates story and artistic design based on classic jewelry heritage, continuing The Future Rocks' consistent craftsmanship and showing irreproducible and timeless mysteries.
Han Dong, General Manager of Jewelry and Jade Jewelry Group (Shanghai) Co., Ltd. (NGTC), Veer Wu, Head of Marketing of IGI China, and Helen Mao, Independent International Jewelry Consultant, attended the launch and private tasting and delivered speeches, witnessing this milestone moment of cooperation in the field of nurturing jewelry.
Blockbuster joint to explore the "star" chapter of jewelry aesthetics
As an international online jewelry collection platform that has entered Europe, North America, Asia and other markets, The Future Rocks officially entered Chinese mainland in 2022 to carry out a comprehensive commercial layout in the mainland market. Since its inception, The Future Rocks has had a forward-looking vision and keen sense of smell, providing an accurate insight into the technological innovations offered by lab-grown diamonds and the new possibilities of jewelry aesthetics. Then, it has always adhered to the brand concept of "the color of creation, the strength of diamonds", focusing on the design of cultivated diamond jewelry, gathering a group of like-minded diamond designer brands to create a new generation of jewelry fashion trends that integrate technology, art and aesthetics.
Zeng Guanxiong (left), founder and CEO of The Future Rocks, and Li Yang, CEO of VRAI brand (right).
This time, The Future Rocks and the American fashion jewelry brand VRAI launched an in-depth strategic cooperation to empower the aesthetic interpretation of jewelry with extraordinary craftsmanship, combined with avant-garde design to reconstruct brilliant trend symbols, and jointly explore the infinite possibilities of cultured diamond jewelry in the field of aesthetics and fashion. This cooperation marks the bright vision of the lab-grown diamond industry to share resources and win a win-win future. The Future Rocks X VRAI will surely bring innovation to the entire industry and create a brighter future.
The Future Rocks founder and CEO of The Future Rocks Tsang Guanxiong
On the day of the event, Zeng Guanxiong, founder and CEO of The Future Rocks, delivered a speech on stage and shared the platform story of The Future Rocks. He said that the brand adheres to the concept of sustainability, and in the future, jewelry will continue to use innovative materials, cutting-edge technology and traditional craftsmanship to open a magnificent chapter in the field of fashion jewelry as a pioneer, hoping to make cultivated jewelry a new choice for consumers. Subsequently, Li Yang, CEO of VRAI brand, also said that Rui Ai uses clean energy in its production process and is the only diamond company in the world that has obtained zero carbon emission certification. It coincides with The Future Rocks in terms of green concept and jewelry aesthetic design. We look forward to the cooperation between the two parties to launch more groundbreaking and innovative design pieces in the future, making lab-grown diamond jewelry a new consumer trend."
Shine "Star Language" to unlock the new generation of trend vision
Li Yang, CEO of VRAI brand
This launch and new product private tasting meeting adopts green as the main visual element, and the green decoration and jewelry shine together. When the creativity of jewelry and the background color of nature are intertwined, a pure and minimalist jewelry aesthetic space is constructed. The green scene also conveyed to the public the implementation and practice of the green environmental protection concept of "sustainable fashion" by both brands. The event site was divided into three exhibition areas: The Future Rocks Classic Jewelry Collection, The Future Rocks X VRAI Co-branded "Star Language" Series, and Cultivated Diamond Display Area. It vividly shows the classic design of The Future Rocks, and presents the beauty of lab-grown diamonds in a green and technological way.
The Future Rocks X VRAI joint press conference and new "Star Language" series private tasting event
The Future Rocks Classic Collection showcases the brand's timeless charm, technology and shining heritage, interpreting the beauty of nature with the spirit of jewelry, and vividly showcasing The Future Rocks' ingenuity aesthetics.
The Future Rocks exhibition area
In the lab-grown diamond exhibition area, the brand created an immersive laboratory space to demystify lab-grown diamonds. Let everyone intuitively understand the growth technology of cultivated diamonds, vividly interpret its scientific and technological value, and diversify its design value.
Cultivated diamond display area
In the new product exhibition area, The Future Rocks X VRAI jointly released by the event "Star Language" series is exclusively designed by The Future Rocks, which are Future Star, Guardian Star, Wishing Star and Treasure Gathering Star. Each "star" is embellished in a corner of the firmament, witnessing every love and beauty under the firmament in the eternal solidified time of the universe. The moving stars sway, spilling into the ears and necks, reconstructing the flexible and casual self-expression. Inspired by the stars, the collection is based on classic jewelry aesthetics and The Future Rocks' craftsmanship to create a new fashion icon of sparkling lab-grown diamonds.
The Future Rocks X VRAI joint "Star Language" series exhibition area
Future Star, Guardian Star, Wishing Star, Treasure Gathering Star
The Future Rocks X VRAI co-branded the new "Star Language" series
The Future Rocks combines new craftsmanship with true love, incorporating bold innovation into jewelry design to give pieces a more dynamic emotional expression. Jewelry pieces are a confession of love, paying tribute to every happy moment and highlight moment in life that is worth remembering, cherishing and sharing.
The Future Rocks X VRAI co-branded "Star Language" series was officially released on August 21 in the Chinese mainland market, the series is only sold exclusively on The Future Rocks platform, WeChat mini program [TheFutureRocks Official Flagship Store], Tmall [TheFutureRocks Overseas Flagship Store] are launched simultaneously.
After the event, The Future Rocks founder and CEO Zeng Guanxiong (hereinafter referred to as Zeng Tseng) also accepted an exclusive interview from ELLE. During the dialogue, he also talked about the roles played by both parties in the co-branding process and shared some unforgettable memories of the cooperation process.
ELLE: What are the roles of the two parties?
Zeng: Including the entire design concept and design behind the "Star Language" series, as well as the integrated marketing in terms of marketing, etc., are led by The Future Rocks team, and the raw materials and production of diamonds are VRAI's responsibility. For VRAI, which has paid more attention to traditional design in the past, the "Star Language" design concept proposed by The Future Rocks team is also a new attempt.
ELLE: Can you tell us about The Future Rocks' collaboration with the American fashion and jewelry brand VRAI Rui Ai, what do you think such a move will mean for The Future Rocks' Chinese mainland business decisions?
Zeng: This cooperation is the first time for both of us to try to deepen cooperation. VRAI, as a world-renowned brand, and The Future Rocks, the leading design and online platform focused on lab-grown diamond jewelry, are also industry leaders. Through this cooperation, we hope to spread the excellent jewelry, design, materials, etc. of lab-grown diamonds to consumers, and achieve a win-win effect of one plus one greater than two.
The Future Rocks founder and CEO Guanxiong Tsang was interviewed by ELLE
ELLE: Finally, could you tell us a little bit about the whole process of preparing for this joint release series, which you found interesting or memorable.
Zeng: One of the most impressive things was that after I first introduced the idea of "Star Language" to VRAI, they quickly agreed with it. I think it's extremely rare and valuable that the two brands hit it off and are still in tune with each other's style and rhythm. This cooperation negotiation actually took only a few months, but we can already see the finished product of the entire series. For this, I am really grateful to the colleagues on both teams, everyone has worked very efficiently, which is why we have achieved this result.