Many people may not know that the best-selling ES car series under the Lexus brand has already had a discount reduction of 40,000 or 50,000 yuan in many regions.
And after such a discount, even if we do not count the 20,000 pieces that Lexus ES needs to increase in price before, now we go to buy Lexus ES this car is equivalent to enjoying the "eight-five discount" preferential range, so through this phenomenon does it prove that the Chinese people are finally sober when buying a car? Or in other words, it is because more and more Chinese people are unwilling to buy Lexus ES, which has led to the price reduction of this model. I think there may be all of the above reasons, but the most important thing is the rise of our domestic cars.
Through a set of sales data, we can find that Lexus' sales in China this year have fallen sharply. Specifically, the Lexus brand's sales in China from January to July this year were 86,500 units, down 19% year-on-year from 2022.
As for the decline in sales, we believe that the reason for the decline in sales is mainly due to the slow progress of electrification. Many friends may know that although Lexus announced the vision of "electrification" as early as 2019 and announced that it would accelerate the all-round electrification of the brand, from the current trend of new cars promoted by Lexus, the overall situation is still "thunder is loud, rain is small", and this leads to consumers not having much confidence in Lexus' electrification products.
In addition, even if Lexus currently has new energy models on sale, most of them are some "oil-to-electric" models, so this is obviously not recognized by consumers. In the terminal sales market, perhaps affected by the decline in sales, Lexus has begun to loosen the sales prices of its main sales models ES, NX, RX and other models since this year.
Among them, the family's absolute sales force ES car series, has a maximum discount of 50,000 yuan in some regions, so compared with the previous ES car series needs to increase the price by more than 20,000, then the current price is a difference of nearly 70,000 yuan. In this way, the current decline of Lexus ES is quite large.
However, it should be noted that the reduction of the terminal price of Lexus ES will definitely affect its retention rate, according to the previous industry retention rate report, the three-year retention rate of Lexus ES has dropped from 77.3% to 74.8%, so if you consider it from a long-term perspective on buying a car, this may also affect the decision of some Chinese people on whether to buy Lexus ES this car.
Finally, in terms of product power, the shape of the current Lexus ES is still a classic spindle-shaped design, with the shape of the front surround and the outer eight on both sides, so that the dynamic effect of the whole car is displayed.
Entering the car, it still adopts a combination of full LCD instrument panel + three-spoke multi-function steering wheel, while the central multimedia display adopts a floating design. Overall, ES's interior design matches the color well, and this may be the source of its so-called luxury.
As for power, the Lexus ES on sale is still equipped with two four-cylinder naturally aspirated engines, 2.0L and 2.5L, the former has a maximum power of 173 horsepower and a maximum torque of 208 Nm, and the transmission is matched with a CVT continuously variable gearbox; The latter has a maximum power of 207 hp and a maximum torque of 243 Nm, and the drivetrain is matched to an 8AT or CVT gearbox depending on the configuration.
In addition, the hybrid model is equipped with a 2.5-liter self-priming four-cylinder engine and a single-motor hybrid system with a maximum power of 218 horsepower, mated to an E-CVT electronic continuously variable transmission. According to the owner, the fuel consumption of the hybrid version of the ES per 100 kilometers is about 5.1L~8.6L, and the overall fuel saving is not so fuel-efficient.
Finally, in terms of the owner's reputation, the Lexus ES series generally has problems such as high engine noise, bad car machine, large interior odor, high raised middle floor in the rear, insensitive brakes, high wind noise, and poor low-speed smoothness, so friends who want to buy Lexus ES must also pay attention.
In short, when the Lexus ES began to sell at a "eighty-five discount" price, the facts proved that the Chinese people finally sobered up when buying a car. On the one hand, because Lexus does not have a strong new energy vehicle in China, it runs counter to the wave of electrification that has risen in China, and is eventually slowly "abandoned" by the Chinese people. On the other hand, the Lexus ES on sale has not been replaced for many years, which also makes it lose in the highly competitive 300,000-class luxury car market. Finally, if you don't rely on those older consumer groups, I'm afraid that few young people should choose the Lexus ES model, what do you think? Leave a message in the comment area to talk about it, let's exchange and discuss together. (Text/Uvision Auto, Dazhuo)
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