Maybe you don't know Kelong, but it has many labels on it: it was named and praised by Deng Gong, the first listed township enterprise in China.
At that time, for Kelong's ace product Rongsheng, there was such an evaluation among the people: "Rongsheng, quality assurance." ”
As early as 1997, Kelong's revenue reached 3.4 billion yuan and profit reached 576 million yuan.
The data disclosed in Midea's 1997 annual report was that the revenue was 2.176 billion yuan and the net profit was 126 million yuan. Kelong's profit is 4.6 times that of Midea.
After 20 years of ups and downs, this township enterprise was acquired by Hisense and became its sub-brand.