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Explore the impact of cross-border e-commerce new retail model on international trade

In the context of global economic integration, countries are actively promoting the construction of cross-border e-commerce to provide more opportunities for their development. The development of cross-border e-commerce has played an important supporting role in promoting global trade. In order to further promote the development of cross-border e-commerce, many countries and regions have introduced relevant policies to promote trade liberalization and facilitation. With the support of cross-border e-commerce policies, the new retail model of cross-border e-commerce has been greatly developed, enhancing the competitiveness of enterprises, and at the same time, measures to effectively promote consumer willingness not only have a positive impact on personal consumption, but also promote the overall economic development.

With the progress of the global economy and the development of Internet technology, cross-border e-commerce has become a leading force in the competitive market. In order to remain competitive, cross-border e-commerce enterprises need to keep up with the trend of the times, have an in-depth understanding of international trade policies, and constantly innovate business models. Taking advantage of the new retail model, fully tapping the potential of economic and social benefits, and establishing the continuous deepening of international trade is not only to promote trade, but more importantly, to promote economic development. For the new retail model of cross-border e-commerce, the business model of selling products directly from abroad to domestic consumers. The impact of cross-border e-commerce on international trade is positive, mainly reflected in the following four aspects.

Cross-border e-commerce provides a more open and convenient trade environment for the retail industry. On the one hand, cross-border e-commerce lowers the entry threshold for foreign investment, simplifies the registration and approval procedures of cross-border e-commerce enterprises, and encourages more enterprises to participate in the cross-border new retail model. By reducing tariffs and taxes and fees in the import process, cross-border e-commerce has opened a door to the domestic market for goods under the international trade sales model. This means that consumers can buy a wide variety of products at more favorable prices to meet their diverse needs. In addition, by providing more convenient shopping channels and payment methods, such as e-commerce, mobile payment, etc., to enhance the shopping experience of consumers, further enhance the willingness to consume, the effective implementation of these measures not only increases the welfare of consumers, but also provides solid support for the sustainable development of the economy, promotes market vitality and employment growth, and further promotes enterprise innovation and competitiveness.

The emergence of cross-border e-commerce has greatly promoted the development of a new mode of international trade retail, provided strong support for the improvement of operational efficiency and cost competitiveness, and provided more convenient and efficient customs clearance methods for enterprises by simplifying customs procedures and optimizing cross-border logistics services, greatly shortening the time and cost of goods flow. In addition, the development of cross-border e-commerce has promoted the digital construction and information management of customs and other departments, we are committed to accelerating the speed of customs clearance of cross-border e-commerce goods, focusing more on providing fast and efficient customs management services for enterprises, and actively promoting the cooperation between logistics enterprises and e-commerce enterprises, optimizing logistics distribution networks to improve the distribution efficiency of goods, which not only provides consumers with faster and more reliable logistics services, but also brings more business opportunities and market space for enterprises.

The development of cross-border e-commerce has promoted the development of relevant e-commerce enterprises, providing a series of preferential tax policies and financial support, aiming to encourage and support the development of emerging industries. Among them, the most striking is the exemption from VAT, business tax and other tax policies, which undoubtedly reduce the burden on enterprises and create a more favorable business environment for them. Through the implementation of these policies, not only reduce the operating costs of cross-border e-commerce enterprises, but also improve the profitability of enterprises, in the case of increasingly fierce competition in the global trade market, these tax preferential policies provide enterprises with greater development opportunities, but also enable consumers to enjoy more economic benefits. In addition to preferential tax policies, this not only contributes to the sustainable development of cross-border e-commerce enterprises, but also provides a solid financial guarantee for expanding the scale of international trade.

In order to promote the sustainable development of cross-border e-commerce, we should strengthen the law and enforcement of intellectual property protection to protect the innovation achievements of enterprises and the rights and interests of consumers, while cracking down on copyright infringement and piracy. The vigorous development of cross-border e-commerce has promoted the improvement of consumer rights and interests protection, and relevant departments have strengthened supervision and management, and established a complaint handling mechanism to ensure that consumers' legitimate rights and interests in the new retail model of cross-border e-commerce are protected. These policy supports will help promote the development of cross-border e-commerce new retail models, promote the liberalization and facilitation of international trade, and promote the globalization of the economy.

With the expansion of international trade, the new retail model of cross-border e-commerce has been vigorously developed, providing favorable development conditions for it and providing more flexible policy and institutional support, which has promoted the development of cross-border e-commerce to be more liberalized. The key to promoting the development of cross-border e-commerce is to optimize the cross-border e-commerce service platform, which is promoted by international trade related policies, cross-border e-commerce service platform is an important link connecting consumers and merchants, its service quality and efficiency directly affect the development of cross-border e-commerce, in order to improve service quality, cross-border e-commerce service platform needs to strengthen optimization in technical support. First of all, should increase technology investment, with the continuous evolution of technology, cross-border e-commerce industry is growing rapidly with the momentum of rapid development, in order to adapt to this rapid development trend, cross-border e-commerce service platform needs to constantly update and upgrade technology, to provide more efficient, safe and stable services, in order to meet the personalized needs of consumers and merchants, the platform should make fuller use of cutting-edge technologies such as cloud computing, big data and artificial intelligence to better meet their needs. Improve the intelligence level of the platform. Secondly, the cross-border e-commerce service platform must strengthen the construction of the credit system in the process of development, because cross-border e-commerce involves transactions between multiple countries and regions, credit issues are crucial, in order to enhance the trust of consumers and merchants, the platform should establish a sound credit system, credit rating and supervision of merchants, the establishment of a sound credit system helps to improve the transparency and reliability of the cross-border e-commerce industry, while being able to effectively handle consumer complaints and protect their rights, and promote the benign development of the industry. Finally, in order to successfully operate a cross-border e-commerce service platform, international cooperation and exchanges must be strengthened. The core of cross-border e-commerce is international transactions, and platforms should actively participate in international e-commerce organizations and conferences, establish cooperative relations with e-commerce platforms in other countries and regions, and share experience and resources. Through international cooperation and exchanges, we can expand the market, improve competitiveness, achieve win-win development of cross-border e-commerce, and bring broader development space for e-commerce.

Since the implementation of the International Trade Law, it has promoted the rise of cross-border e-commerce new retail model, which integrates online and offline resources to meet the upgrading and changing needs of consumers, enterprises need to provide personalized goods and services, the development of cross-border e-commerce enterprises has promoted the innovation of supply and trade market environment, the development of cross-border e-commerce new retail model has been accelerated, and technical means have enabled real-time tracking and sharing of logistics information. The e-commerce platform enables buyers and sellers to know the logistics status and location of goods in real time, thereby improving the transparency and traceability of logistics information and reducing the problem of information asymmetry. In addition, the development of international trade also provides one-stop logistics services for cross-border e-commerce enterprises to provide them with all-round support. One-stop logistics services include warehousing, distribution, customs declaration and other links, which can help cross-border e-commerce enterprises simplify logistics processes, improve order processing speed, and reduce operating costs. At the same time, cross-border e-commerce enterprises are encouraged to cooperate with logistics enterprises to promote the upgrading and transformation of the logistics industry through cooperation with logistics enterprises. With the rise of cross-border e-commerce, the standardization and standardization of logistics services have been promoted, logistics companies and relevant departments have strengthened supervision and management, and formulated a series of standards and specifications to improve the quality and reliability of logistics services. Buyers and sellers can choose the right logistics service provider according to these criteria to ensure the safe and on-time arrival of goods. The prospect of international trade is bright, and with the rapid development and continuous improvement of cross-border e-commerce, it will bring more opportunities and development space.

Cross-border e-commerce uses the Internet platform to realize commodity transactions between different countries or regions, promoting international cooperation and exchanges. It breaks geographical restrictions through the convenience of the Internet, making it easier for enterprises to access the global market. For example, China's e-commerce giant Alibaba, through its cross-border e-commerce platform, provides a platform for small and medium-sized enterprises around the world to sell their products, helping them open up the Chinese market, and this global market opportunity promotes cooperation and exchanges between countries and regions, which in turn promotes the prosperity of trade. Cross-border e-commerce platform promotes cultural exchanges and mutual understanding between different countries and regions, so that consumers can contact goods and services from all over the world, through cross-border e-commerce platform, enterprises can deeply understand the culture and characteristics of different countries and regions, so as to conduct market research and product innovation to better meet the needs of consumers. Such cultural exchanges and understanding are conducive to enhancing international friendship and cooperation and promoting exchanges and interactions between countries and regions.

The rise of cross-border e-commerce has spawned the vigorous development of logistics, e-commerce platforms and other related industries, providing new impetus for economic growth and creating more jobs. At the same time, cross-border e-commerce has also brought diversified needs of consumers and promoted the innovation of products and services. With the promotion of international trade, more and more enterprises have begun to pay attention to the cross-border e-commerce new retail model, which provides a more convenient cross-border shopping experience, provides global commodity purchase services, and enables consumers to purchase goods from all over the world. The professionalism of personnel is a crucial factor, and e-commerce companies need to have a professional team, and need talents with professional knowledge in marketing, supply chain management and logistics distribution. These talents need to have an international vision and thinking, understand the needs and trends of the international market, and be able to formulate marketing strategies and supply chain management programs that meet the needs of the market. Since cross-border e-commerce involves laws and regulations of many countries and regions, e-commerce enterprises must strictly abide by relevant laws and regulations and network laws in the actual operation process. Therefore, enterprises need to cultivate a talent team who understands laws and regulations, can timely understand and adapt to policy changes in various countries, and ensure the legality and stability of enterprise operations. With the advancement of science and technology, the technical means of cross-border e-commerce are also evolving and improving, and enterprises need to cultivate a team of talents who understand technology, supported by a variety of technical tools, to optimize business operations, improve user experience, and improve efficiency. In order to improve the professional quality of employees, enterprises can take a series of measures, enterprises can provide training courses and materials for existing talents to help employees improve the basic knowledge and skills of cross-border e-commerce. At the same time, employees are encouraged to actively participate in learning and communication activities to enhance their learning ability and practical level. It can also cooperate with universities and research institutions to carry out scientific research projects and talent training programs to attract and train high-level professionals. At the same time, increase recruitment, introduce high-quality and high-skilled talents, and strengthen talent training and technology application, enterprises can better adapt to market demand, improve competitiveness and achieve sustainable development.

The rise of cross-border e-commerce and the development of international trade promote each other, jointly promote the cross-border expansion of the new retail model, through the optimization of the cross-border e-commerce service platform, to provide enterprises with more convenient and efficient services, improve the comprehensive quality of cross-border e-commerce logistics services, increase the optimization of logistics distribution network system, improve the effect and reliability of logistics distribution, provide broader marketing channels for international trade, provide strong support for expanding overseas markets and increasing sales, and increase the training of comprehensive capabilities of e-commerce personnel. Promote e-commerce personnel to better adapt to the needs of the international trade market and improve work efficiency and quality.

Author: Liu Yu, Associate Professor, School of Economics and Management, Hubei University of Technology, Hubei Circular Economy Development Research Center. Yan Jing, School of Economics and Management, Hubei University of Technology, Hubei Circular Economy Development Research Center

Source: Guangming Web