Resort tourism, cultural tourism, sports tourism, health tourism, low-altitude tourism... Nowadays, tourism needs are becoming more and more diverse, and tourists not only need better resources, but also richer and more diverse experiences.
While following the "revolution" of the overall tourism industry environment, how can Yantian's cultural tourism industry provide more refined services through continuous "rotation" and complete the "two-way rush" with different tourists?
| Tap "spiritual dividend" and "happiness dividend"
The mountains and seas of Yantian have a romantic temperament and high-quality "air and sea tour" resources, giving full play to "romantic cultural tourism" to the extreme.
According to the Plan, Yantian focuses on building the wedding capital of the world. These include the innovative design of Xiaomeisha "Sea Vow Mountain Alliance" wedding ceremony hall and the construction of the most beautiful coastal marriage registration center; shape the outdoor wedding mecca of Tianlu in OCT East, and create Internet celebrity wedding shooting locations such as perched libraries, coastal boardwalks, and Oleo-style town style; Jointly launch special projects such as "double flight" air/sea weddings, customized jewelry, etc., and introduce top wedding brand launches, wedding film and television programs, wedding expos and other themed activities. By 2025, develop more than 5 wedding tourism products, introduce more than 10 top wedding tourism enterprises, and hold more than 100 romantic weddings at the same time.
Mountains and seas have a romantic atmosphere, photographed by Wang Lei
Behind this, the goal is far more than cultivating and expanding the wedding industry. Shi Peihua, director of the Provincial and Ministerial Joint Innovation Center for Modern Tourism Development of Nankai University, director of the Global Tourism Research Institute, and member of the 14th Five-Year Plan Expert Committee of the Ministry of Culture and Tourism, pointed out that Yantian needs to innovate tourism development positioning according to new needs and further tap the spiritual and emotional value of Yantian all-round tourism. ”
The creation of "Wedding City" is a major attempt to tap the "happiness dividend". At the same time, YANTIAN has launched customized cultural tourism products to meet different needs in the face of market segments. Turn "traffic" into "retention" and improve "user stickiness" with emotional connection.
| Expand and enrich cultural tourism consumption in Shenzhen and Hong Kong
Shenzhen is adjacent to Hong Kong, and Yantian District is the only urban area in the Guangdong-Hong Kong-Macao Greater Bay Area that is connected to Hong Kong by land and water. The integration and development of Shenzhen and Hong Kong is accelerating, how can Yantian be docked?
The Plan proposes a number of initiatives, including in-depth alignment with the development strategy of Hong Kong's northern metropolitan area, linking the Eastern Country Trail with the New Territories North Urban and Rural Greenway, and promoting the development of the Wutong Hill, Hung Flowera Ling and Pa Sin Ling Country Park ecological corridors. Jointly develop cross-border greenway tours, cross-border island tours, cross-border group tours and other products, and open island-hopping ecological tour routes from eastern Shenzhen to Hong Kong's Jiao Island and Lychee Wo, so as to realize "deep in, deep out, port in and out". More than 10 ecological (rest) tourism routes such as ecological (rest) recreation tourism, country trekking, self-driving leisure, mountain sports and other eco-health tourism routes have been added to jointly build a Dapeng Bay/Yinzhoutang eco-recreation tourism circle.
Yantian is rich in ecological resources, photo provided by the Publicity Department of Yantian District Party Committee
The Plan also proposes to build the Sha Tau Kok-Chung Ying Street business district, attract large-scale commercial enterprises, medium-to-high-end duty-free brands, Hong Kong's time-honored brands and other merchants to settle in Chung Ying Street, accelerate the reconstruction of Sha Tau Kok Port, lay out cross-border duty-free goods, daily Hong Kong goods and Hong Kong characteristic consumer goods, rely on the old renovation of Tin Xin Industrial Zone, develop fashion consumption, high-end retail and urban entertainment, and create high-quality, modern and international consumption hotspots and tourist destinations.
With the successful establishment of the green ecological recreation tourism circle in Shenzhen and Hong Kong, it will not only help the two places expand and enrich cultural tourism consumption, meet the conservation needs of Shenzhen and Hong Kong, but also meet the strong and diversified tourism needs of residents of the two places, improve the quality of tourism life of the two places, and bring new development opportunities to the tourism industry of the two places. At the same time, the integration of business travel between Shenzhen and Hong Kong has been further promoted, the quality and attractiveness of core business districts have been upgraded, and the formation of a world-class integrated shopping district between Shenzhen and Hong Kong has accelerated.
| Promote the leap from "scenery" to "wind outlet"
With the development of society, the cultural tourism and health care industry has become a new blue ocean.
World-class ecological health care areas are expected to rise in Yantian. According to the Plan, relevant departments will comprehensively promote the overall improvement of OCT East, and by 2025, Chaxi Yunhai Health and Wellness Resort, Asia's first Grand Canyon Discovery Park, 10-kilometer ecological country trails, mountain and sea viewing landmarks and other projects will be built.
BGI, photo courtesy of the company
Life science is a bright business card of Yantian Science and Technology. The "Plan" proposes to rely on the advantages of leading enterprises such as BGI Genomics to carry out high-end health care projects such as characteristic physical examination, genetic screening, precision nutrition, and cell storage, so as to build BGI Space and Time Center into a new global life science attraction.
In terms of policy breakthroughs, the Plan proposes to actively strive for policy pilots, guide international, Hong Kong and Macao medical service institutions to open or register in the region, and develop international medical tourism services such as rehabilitation and recuperation, health management, medical beauty and anti-aging, vacation and health care. Benchmarking advanced cities at home and abroad, making full use of ecological resources and natural scenery endowments, developing customized and high-end health tourism products, and building Yantian into a world health resort.
Shi Peihua pointed out that Yantian can learn from the development experience of Silicon Valley in the United States to realize the leap from "scenery" to "wind outlet". "Where there is a landscape, there is a new economy, and Silicon Valley in the United States has attracted the gathering of innovative talents and elements because of its beautiful and pleasant scenery and environment, and has become an outlet for innovation." Because of the innovation cluster, it has created a new scenery where various legendary enterprises gather, attracting global entrepreneurs to study and study, driving San Francisco and other nearby coastal areas to form a world-class tourist destination, realizing the leap and cycle from scenery to vent to 'new scenery'. Shi Peihua said.