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Since 2012, the Chinese mainland film market has been climbing and showing a booming momentum. At the beginning, the domestic film "Thai" kicked off this box office surge with a magnificent record of exceeding 1 billion at the box office, pushing the mainland film market to the position of the world's second largest box office and leaving Japan behind. Immediately after, in 2014, the total annual box office exceeded 30 billion for the first time, the number of screens reached 26,034, and the total number of people reached 834 million, showing the strong enthusiasm of mainland audiences for movies, and watching movies has become a way of life.
The movie itself has the characteristics of allowing people to enjoy social interaction, the ticket price is relatively low, you can watch the movie for less than 100 yuan, plus a cup of Coke, a few buckets of popcorn, you can get together with friends and bring each other closer at the same time. It is in this context that movies have gradually become an indispensable part of people's lives, and masterpieces that have set box office records have emerged one after another.
2014 marked the launch of the box office subsidy policy. Ning Hao's "Heart Flower Road" benefited a lot, although the box office quickly exceeded 1 billion, but the annual box office champion that year was not it, but the Hollywood blockbuster "Transformers 4". This is also because previously, "Avatar" led the trend of 3D technology, and "Transformers 4: Extinct Rebirth" also followed, so in the case of the general ticket price of more than 30 yuan that year, the average ticket price was as high as 41.7 yuan. However, even the high ticket price did not prevent "Transformers 4" from easily winning 1.977 billion at the box office, becoming the last time a foreign film won the annual box office crown in the mainland.
In 2015, the mainland film market became more intense. Hollywood blockbusters such as "Fast and Furious 7", "Jurassic World", "Mission Impossible 5" and "Avengers 2" have staged fierce competition, all of which have won more than 800 million box office. At the same time, domestic films have also emerged, "Finding the Dragon" has set off a boom in the theme of tomb robbery, and "Hong Kong" is still in the limelight. "Charlotte Troubles" became a dark horse, making Shen Teng and Ma Li famous in one fell swoop. Although the quality of "Pancake Man" is mediocre, it is good at the box office. At the same time, "Old Cannon" almost annihilated, and Chen Sicheng's "Detective Chinatown" also became a hit, creating a new era for domestic detective movies, and Wang Baoqiang also had a masterpiece.
However, whether it is a Hollywood blockbuster or a domestic masterpiece, it is no match for one movie, that is, the box office champion "Monster Hunt" in 2015. The production process of this film is full of legends, from the start of filming to its release, and then to becoming the first domestic film with a box office of more than 2 billion, everything is breathtaking. "Monster Hunt", which was originally completed in 2014, was forced to remake all of them due to the drug-related incident of the actor Ke Moudong, which is a fatal challenge for the movie. However, producer Jiang Zhiqiang was ordered to invest 700 million yuan again for reshooting, and the actor was also replaced by Ke Moudong to Jing Boran. In the end, after readjusting CG technology, the total cost was as high as 350 million, but with an average ticket price of 37.2 yuan, the film received 2.441 billion at the box office, achieving a return of more than three times the cost, which can be described as a lot of money.
With the success story of "Monster Hunt", people gradually realize that the potential of the mainland film market is far more than the limit of 2 billion. Since 2016, the threshold for the top ten of the annual box office list has been raised to 1 billion, and the number of 1 billion box office movies has also increased from 8 to 10. This change may be the result of the steady improvement of the overall film market situation, or it may be because the audience's enthusiasm for movies continues to rise.
"Mermaid" directed by Stephen Chow rode the dust under this great situation and became the overlord of the box office. With the double blessing of emotion and ticket price, the film became the first domestic film with a box office of more than 3 billion in one fell swoop, which was the highest box office since Stephen Chow began filming, and achieved a double harvest of box office and emotion.
2017 is a year of great changes for Chinese domestic films, the main reason being the release of "Wolf Warrior 2". this
A film not only changed the pattern of the domestic film market, but also made the main theme film make a comeback, and since then, the throne of the box office champion has not easily left the hands of the main theme film. "Wolf Warrior 2" created a box office of 5.694 billion with an average ticket price of 35.6 yuan, breaking all the records of 4 billion to 5 billion box office, and became the uncrowned king of the box office in Chinese film history at that time.
The emergence of "Wolf Warrior 2" ignited the enthusiasm of watching the main theme movie, and the patriotic enthusiasm of the national audience also increased. The 2018 box office champion of the year still went to the main theme film "Operation Red Sea", and although the ticket supplement policy was abolished that year, this did not prevent the film from achieving a box office record of 3.651 billion. "Detective Chinatown 2", "I Am Not the God of Medicine", "The Richest Man in Xihong City", and "Avengers 3" have all tried to challenge the status of "Operation Red Sea", but all ended in failure. This is thanks to the main theme movie-watching boom brought by "Wolf Warrior 2" and the excellent film quality of "Operation Red Sea" itself, which also makes director Lin Chaoxian the most successful northbound Hong Kong director.
The film market pattern in 2019 is slightly different, and the main theme film no longer dominates. "Nezha: The Devil Child Descends" became the second domestic film with a box office of 5 billion after "Wolf Warrior 2" with a box office of 5.035 billion, which also paved the way for the rise of national comic films. Although "Nezha: The Devil Child Descends" borrows the shell of "Romance of the Gods" and the IP of Nezha, it integrates into the development of modern plots and opens up a new situation for the "Universe of Sealed Gods". The world view of the Fengshen story is rich and huge, including elements such as immortals, officials, people, Buddhas, Tao, demons, etc., as well as era, background, characters, stories and other levels are very rich, with a huge fan base.
In the end, this experiment proved that the color stripe house had indeed succeeded in building the Fengshen universe. The release of "Jiang Ziya" and the "New God List" series launched by Chasing Light Animation are all derived from the box office results of "Nezha: The Devil Child Descends".
Both 2020 and 2021 are of great historical significance for China. 2020 is the 70th anniversary of the War to Resist US Aggression and Aid Korea, and 2021 is the 100th anniversary of the founding of the Communist Party of China, and these two years are also the moment when the main theme movies have sprung up, and the movie ticket price has never fallen below 40 yuan. "Eight Hundred" became the annual box office champion in the mainland with a box office of 3.11 billion yuan in 2020, and also became the global annual box office champion, although controversial, but it does show the vitality of the mainland market.
2021 and 2022 will become a feast for the "Changjin Lake" series. In 2021, "Changjin Lake" became the new box office champion in Chinese film history with a box office of 5.775 billion, surpassing "Wolf Warrior 2". In 2022, "Shuimen Bridge of Changjin Lake" dominated the Spring Festival file with a box office of 4.067 billion, although the high ticket price caused the total box office of the Spring Festival file to be inferior to the previous year. The failure of the Spring Festival file also plunged the box office in 2022 into a trough, with a total box office of only 29.946 billion, a decrease of 36.3% from the previous year, a record low since 2015, and the total number of moviegoers also fell to less than 800 million, and the number of moviegoers decreased in units of 100 million.
Now, four movies have been set for the 2023 Spring Festival file, "The Wandering Earth 2", "Manjiang Red", "Nameless", "Bear Haunted", etc., hoping to bring new hope to the film market in 2023. With the continuous development of China's film market, we look forward to more eye-catching masterpieces emerging and bringing more exciting film experiences to the audience.
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