#Automotive Information# It is said that this year is a big test year for the new energy automobile industry. Changan Deep Blue, Lerun, Xiaopeng, NIO, and Ideal all lost more than 100 million yuan in the first half of the year. Wei Mengke, who became the loss king with 10.8 billion, is jaw-dropping.
So where did all the money go for NIO? Although there are many models, sales are unstable, which is probably the biggest reason why the money earned is consumed like flowing water. In less than five years, NIO launched seven models, but sales were dismal, with only 6,155 units sold in May. The point is that it doesn't matter if you don't earn much, NIO is very good at spending money.
In the second quarter of this year, NIO's sales expenses reached 8.685 billion yuan, close to the total revenue of 8.772 billion yuan. Spending money is like flowing water, making money is not sustainable. CEO Li Bin also stopped harsh remarks and withdrew his remarks that "NIO will not cut prices". In June this year, the price of all models dropped by 30,000 yuan.
The smoke of the price war has cleared, and NIO's July sales have finally caught up, exceeding the 20,000-unit mark, double that of June. It seems that the price reduction strategy does give NIO hope. But CEO Li Bin has his own view on this loss: NIO's sales staff is far behind its competitors in terms of number and ability. This is the first issue that needs to be solved in the second half of the year. It seems that NIO's main task in the second half of the year is: sell cars and sell more cars!
As for his friend Xpeng Motors, it also suffered serious losses in the first half of the year, with car sales revenue falling 43% year-on-year. Shipments are increasing every month, but never breaking the 10,000 mark. Among them, Xpeng G3 sales are dismal. At this critical moment, the launch of the Xpeng G6 is a turning point. He Xiaopeng expects that G6 shipments will increase sharply in September, driving monthly shipments to exceed 15,000 units. In August, Xpeng G6 shipments exceeded 7,000 units, becoming the best-selling model. In the second half of the year, can Xpeng Motors turn around with the G6 counterattack? Let's wait and see!
Look at Changan Automobile's two biggest hopes, Avita and Shenlan, both of which have also suffered losses. In the first half of 2023, Avita accumulated a net loss of 1.756 billion, a year-on-year increase of more than five times. The reasons for the loss of Evita can be summarized as internal problems and external problems. Internally, Avita is still in a period of strategic investment, investing a lot of resources, but has not been able to produce its own blood. From the external environment, the price war has affected Avita's sales. In the first half of this year, Avita 11 sold just over 2,000 units per month. The Avita 12, which debuted in Munich, is expected to help counter Avita sales in the future with the strong advantages of the three old fathers.
While both Avita and Deep Blue posted losses, Deep Blue performed relatively well, losing just a quarter of Avita's per bike. Deep Blue's revenue in the first half of this year was 8.828 billion, a year-on-year increase of 3 times, and losses are also decreasing. Following weak sales of the Deep Blue SL03, the delivery of the Deep Blue S7 helped sales exceed 10,000 units again, reaching 14,000 units in August, showing an increase trend. Avita and Deep Blue are likely to see changes in market performance in the near future.
Li Auto made a lot of money in the first half of the year, and its revenue exceeded 40 billion yuan for the first time, reaching 47.44 billion yuan, exceeding the revenue of last year. In the first half of 2023, Lilin delivered a total of 139,100 vehicles, a year-on-year increase of 130.3%. Among them, Lili L7 and Lili L8 contributed the most, leading the sales ranking of medium and large SUVs.
Both models have been selling well since they shipped, helping the company deliver more in half a year than in all of last year. In July, Lili L7 and Lili L8 accounted for more than one-third of sales. In August, the monthly sales of these two models continued to exceed 10,000. Compared to loss-making brands, ideal cars are happy.
In general, when the new energy vehicle market report card was announced, some companies were happy and some companies were sad. Brands like NIO must work to change the status quo or the future is cloudy. Halfway through 2023, the competition will be even more intense. After all, no one wants to enter the new year with a loss.