The supermarket poster 20 years ago flowed out, and the price of Feitian was unexpected, netizens: I already knew how to stock up on a few more boxes
Today's prices are rising sharply, taking eggs as an example, 10 years ago 3 yuan a pound, now many places have risen to 7 yuan, the rapid rise in prices makes everyone ridicule: want to outperform inflation, in addition to buying antiques is buying a house.
In fact, not only the price of daily consumer goods has risen, but the price of some famous wines has also risen, and the increase is quite exaggerated. No, some time ago, an enthusiastic netizen shared a supermarket promotional poster 20 years ago, which showed the price of various famous wines, zoomed in, and found that the price of Feitian at that time was less than 300 yuan.
This price can be described as "cabbage price" according to today's terms. If you don't believe it, you can compare: 20 years ago, a bottle of Feitian was 275 yuan, and now it is about 3,000; 20 years ago, a bottle of Wuliangye cost 329 yuan, and now it costs at least 1,000 yuan.
Anyone who reads it regrets that they didn't stock up on a few more boxes back then, and today it is 20 years old wine, whether it is given away or drunk by yourself.
In the past 20 years, no matter how many times everyone's wages have increased, but if the increase is believed that the vast majority of people have not risen as sharply as liquor, then why has the price of liquor led by Moutai risen so much?
Reason 1: Increased investment in publicity
The current era is when traffic is king, and the old idea that wine is not afraid of the depth of the alley has long been unworkable.
Even first-line famous wines such as Moutai and Wuliangye have to invest a lot of money in advertising, publicity and other aspects every year, such as common TV advertisements, outdoor large screens, event sponsorship, etc., which are the key actions to increase exposure, improve brand affinity, and drive sales.
And wool has always come out of sheep, and the investment of such a large cost of famous wines such as Moutai will eventually be distributed to every consumer. The high price of wine can naturally explain it.
Reason 2: Capital speculation The attributes of famous wines change
In recent years, the rise in the price of liquor is inseparable from the manipulation behind capital, and the Guizhou sauce wine craze is a typical case.
Wine companies know that in terms of wine premium, drinking attributes alone are not enough, but other attributes must be attached to it, so now famous wines such as Mao Wujian have many attributes such as collection and finance.
In the eyes of many people, it is not critical whether these first-line liquors are drunk or not, the important thing is that they can make a lot of money after collecting them for a few years. Hiding without drinking, liquor has changed from a drink to a collectible, and the attributes have changed, and the price is naturally not like in the past.
When it comes to storing wine, we need to make it clear that there is a doorway, not only the wine itself, but also strict requirements for the storage environment:
(1) The wine itself: to choose a highly pure grain liquor, this wine is closely combined with molecules, the alcohol is not easy to volatile after years of storage, the wine aroma is stronger, and the taste will be better.
(2) Storage environment: liquor storage should avoid sunlight and high and low temperatures, ultraviolet rays in sunlight will destroy wine molecules, and extreme temperature is not conducive to wine molecules for physical and chemical reactions. The ideal environment for storing wine is a place with constant temperature and humidity, dry, dark and ventilated.
Nowadays, there are many liquor brands on the market, and we have more choices in the selection of wine, but it is recommended that you look for the pure grain original brew produced by the big factory, not only because of the brand influence, but also because its quality is guaranteed, although Feitian Moutai wine is very good, but the price for many people, is still very high, usually drink, choose and Feitian Moutai wine taste similar to 2 pure grain good wine on the line:
Fengyun sauce father
The reason why this wine can occupy a corner of the sauce circle and be recognized by the majority of drinking lovers is that it has a sense of population. And its producer is the former head of Moutai and the recipient of state subsidies - Li Xingfa winemaker.
In the past, he used a new process to solve many problems such as the quality of wine that all Moutai employees could not achieve. But after that, the transaction price of sauce wine led by Moutai was ridiculously high, and seeing the current situation of this market, Li Lao was bound to brew high-grade original wine that could control the price independently.
In order to ensure that the wine is qualified, Li Lao first determined the 12987 ancient method used to brew Moutai many years ago, and then introduced the water of the Chishui River, and finally determined the main ingredient as Renhuai's special small red grain, so far, the initial brewing stage is completed.
Although the quality of the finished wine has reached an excellent level, he insists that the wine be aged in the natural cave for 5 years to ensure the purity of the wine, and after the aging is completed, he himself will add the 12-year-old fine wine to make the wine exude a classic aged aroma.
Open the bottle and taste, you can experience the light and elegant thatch aroma at the first entrance, followed by the aroma of sauce and fruit wood, and there is obvious vitality after drinking, which can be described as a pure thatch style.
Wuliang Special Qu
It is a pure grain wine under Wuliangye, the overall cost performance is very high, and the target consumers are directly aimed at ordinary people.
It uses selected sorghum and wheat as the main ingredients, continuing the overall style of Wuliangye, and has become a popular product of the winery with its high-quality wine quality and high cost performance.
Its wine is colorless and transparent, smelling the aroma of grain koji is the focus, as well as grain aroma and bad aroma compound aroma, although the grain aroma slightly overshadows other aromas, but the overall aroma is still very full.
The entrance is smooth, the koji aroma is heavier, and the middle aroma has an explosive period. The aftertaste is mainly grain koji, and the aftersweetness is very obvious.
The supermarket poster 20 years ago came out, and the price of Feitian was unexpected, but anyway, the price of Feitian Moutai wine is relatively expensive, and you can stock up on a few more boxes of wine with a similar taste to Feitian Moutai wine!