Older persons are one of the more vulnerable groups in society as a whole, and the "selling" scam exploits and abuses this need. Merchants attract the elderly to attend classes in stores in the form of free gifts, which is nothing new. But why do the elderly "fall into the trap" step by step? There are actually many questions behind this that require us to think deeply.
First of all, most of the elderly lack professional knowledge and information, and lack the correct understanding of their health status and health care knowledge. This gives unscrupulous businesses an opportunity. Merchants advertise that products have "immunomodulating, anti-tumor and other effects", which sounds like a great thing for the elderly.
However, these propaganda have not been rigorously scientifically verified and experimentally proved, and consumers do not have sufficient judgment and are easily misled. Secondly, the social circle of the elderly is relatively small, and they often trust the advice and recommendations of relatives and friends. Unscrupulous merchants often "spread their goods by word of mouth" through interpersonal relationships such as old members and old customers.
The trust and emotional investment of the elderly in the merchant will make it easier for them to believe the merchant's propaganda and buy goods. Finally, there are problems such as loneliness and longing for love in some aspects of the elderly. Businesses often take advantage of this to provide some "love" to the elderly, creating a feeling for the elderly that these businesses care about their health.
Behind these cares is the use and deception of the elderly by businesses. The "guild" scam is very harmful to the elderly, and in recent years, the means of the "guild" scam have become more and more bad and cunning.
In view of this situation, we should take more effective measures to strengthen the protection and education of the elderly, guide them to correctly understand health care knowledge, improve the ability of the elderly to obtain information, enhance the judgment and discrimination ability of the elderly, and avoid the elderly becoming the target of fraud by lawbreakers. The elderly are a valuable asset of society and a group that we need to pay attention to and protect.
However, due to the lack of health knowledge and experience of the elderly, they are often targeted by some criminals, especially in health supplements. They often use various means, such as free gifts, registration information, brainwashing propaganda, family services, free travel, saving money and interest, etc., to deceive the elderly into purchasing false health care products, thereby defrauding the elderly of money.
These fraud gangs often take advantage of the loneliness and easily moved psychology of the elderly to achieve their ulterior goals. So, how can we avoid the elderly being scammed by health care products? First of all, we must improve the anti-deception awareness of the elderly, let them recognize the tricks and tricks of scammers, and enhance their vigilance.
Secondly, we must also strengthen family supervision, pay attention to the consumption behavior of the elderly in a timely manner, and dissuade the elderly in time when abnormal situations are found, so as to avoid the elderly being deceived. In addition, we must also strengthen legal supervision, regulate the health care product sales industry, strengthen the crackdown on lawbreakers, and protect the legitimate rights and interests of the elderly.
Here, we also call on the elderly and their children to keep their eyes open for all kinds of marketing activities, remain vigilant, prevent the elderly from falling into illegal marketing scams, and if their children find that the elderly are lured by the "marketing" organization, they should promptly complain and report to the relevant departments.
The elderly are an important part of the family and an important force in society, and we must work together to create a healthy and safe living environment for the elderly.