Chinese tourists' interest in Japanese tourism seems to have waned, and the news has attracted attention and widespread discussion. According to a representative of a Japanese travel agency, the number of tourists visiting Japan during the November holiday in China has decreased significantly, which makes them very confused and worried. This is undoubtedly a heavy blow to the tourism industry as a whole, and many merchants are at risk of closing because they lack consumers.
Chinese tourists' enthusiasm for Japan was once impeccable. Whether it's the beautiful cherry blossoms or the fascinating temple monuments, they have attracted countless Chinese tourists. For Chinese, Japan is a culturally rich and intoxicating shopping destination, and the November holiday is the perfect time to start their trip. Now that Chinese tourists no longer choose Japan as a destination for the November holiday, it has led people to ponder: what is the reason for this change?
The seafood business is in dire straits like boats in a storm, and the pressure on merchants has never been greater. First, Chinese tourists' trust in Japanese seafood has declined significantly, which is nothing but worrying. The seafood buffet that was once beautiful has now become a problem for both supply and sales. The nuclear wastewater problem has placed a heavy burden on merchants, and Chinese tourists are deeply worried about it, and they dare not consume Japan's seafood buffet. For a while, merchants seemed to be in trouble, with sales of seafood products plummeting and profits plummeting. Merchants whose business is in a slump are at risk of closing.
Secondly, behind the decline in the number of Chinese tourists, we may be able to find some clues. According to data released by Air China, the number of outbound tourists during China's November holiday is disappointing, less than 20 million. Compared to the increase in previous years, this figure is really suffocating. One reason is the rise of domestic travel, which has made a large number of Chinese tourists choose to spend their holidays in China instead of traveling abroad. Another factor is the increase in self-driving travel, which leads to road congestion, which affects the smoothness of outbound travel. The combination of the boom in domestic tourism and traffic congestion has led to a significant reduction in the number of Chinese tourists choosing to travel abroad.
Merchants are immersed in endless melancholy, and they know that in the face of such a dilemma, they must come up with a targeted solution. First, merchants need to rebuild trust in Chinese tourists. They can take some measures, such as strengthening cooperation with local governments or public security departments, to ensure the safety and reliability of seafood products. At the same time, merchants can also actively cooperate with the media to increase the trust of Chinese tourists in Japanese seafood products through real explanations and introductions of the nuclear wastewater problem.
In the past few years, we can see that Chinese tourists are changing their choice of travel destinations. While Japan and Southeast Asia remain popular tourist destinations, other countries and regions are starting to gain more popularity among Chinese tourists.
In terms of purchasing goods, Chinese tourists have discovered more new shopping paradises. In addition to Japan's shopping paradises Shibuya and Shinsaibashi, Myeongdong in South Korea and Kuala Lumpur in Malaysia have also become unique and attractive shopping destinations. These places are home to fashion and luxury brands from around the world, allowing Chinese tourists to unleash their shopping passion.
When it comes to property investment, more and more Chinese tourists are starting to look further afield. Barcelona in Spain, Los Angeles in the United States and Sydney in Australia have become the new favorites of Chinese tourists investing in real estate. The real estate market in these areas is booming, and Chinese tourists are pursuing their wealth growth goals by investing in real estate.
What's even more surprising is that some Chinese tourists are beginning to combine tourism with food tasting. In addition to Japanese sushi and Thai snacks, Chinese tourists are heading to Paris in France, Rome in Italy and Mexico City in Mexico to explore their own taste buds. These places attract the attention of Chinese tourists with their unique cooking skills and food culture.
Although the problem of telecom fraud has had a certain impact on outbound travel, the travel choices of Chinese tourists are diversifying and globalizing. They are no longer limited to Japan and Southeast Asia, they are beginning to explore the charm of more countries and regions. Whether shopping, investing, tasting food or experiencing technology, Chinese travelers want to enrich their lives and expand their horizons through travel. Therefore, countries and regions should seize this opportunity to provide more special tourism products and services that attract Chinese tourists to promote the development of tourism.
The spending power of Chinese tourists has long been the focus of attention. Thais said that Chinese tourists are eager to spend in seaview shopping, real estate investment, commodity purchasing and conference and office areas. This makes one wonder if it is for these reasons that Japanese tourists choose to travel to China, and Korean tourists use China as a tourist destination. The solid spending power of Chinese tourists has undoubtedly brought huge business opportunities and development potential to the tourism industry.
When we look back at the recent situation, we have to mention a series of reasons such as the new crown epidemic, the increase in domestic travel, the problem of nuclear wastewater and the problem of telecom fraud, which have led to a decrease in the number of Chinese tourists. This has directly had a huge impact on Japanese merchants and Southeast Asia's tourism industry. This situation is indeed worrying.
But as the saying goes: "The night is long and dreams are many". With the gradual control of the epidemic and the recovery of tourism, we can foresee that the outbound travel of Chinese tourists will gradually increase. We can look forward to a new dawn in the tourism industry.
At this critical moment, we hope that the two sides can cooperate with each other and take reasonable measures to resume the development of tourism. At the same time, it is necessary to strengthen the solution to the nuclear wastewater problem and telecom fraud problems, and rebuild the trust of Chinese tourists in Japan and Southeast Asia, so as to promote the prosperity and stability of the region.
We firmly believe that through the joint efforts of all parties, the tourism industry will usher in a new recovery and prosperity. Whether it is the spending power of Chinese tourists or the yearning of tourists from other countries for Chinese tourism, it will inject new vitality and impetus into the tourism industry. Let's join hands to create a bright future for the tourism industry!
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