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The dispute over merchant plaques in Shenyang: the importance of individual design
Recently, the decision of the Shenyang city management department has sparked fierce controversy among citizens and merchants. They stipulated that merchants' plaques must be designed in white on a black background, a rule that immediately caused widespread discontent and opposition. Many citizens and merchants believe that this black-and-white plaque gives the city streets a gloomy and unlucky atmosphere. Instead, they want more freedom to create a personal store identity.
In this article, we'll explore this controversial decision and contrast it with what other cities are doing. We will introduce the renovation project of Shenyang's Dadong Road Historical and Cultural District, which uses the Chinese ink painting style to allow merchants to incorporate their own logos and corporate culture elements into the design. This approach underscores the idea that commercial plaques should be decided by merchants in a market economy, and the importance of respecting the individual design of merchants. In the end, this question has led to thinking about the level and pattern of urban governance.
Shenyang Dadong Road Historical and Cultural District Renovation Project
The renovation project of Shenyang Dadong Road Historical and Cultural District is a project that aims to enhance the cultural atmosphere of the city. The project not only focuses on the appearance of the city's streets, but also aims to preserve and promote traditional culture. In terms of planning and design, the project adopts the style of Chinese ink painting to create an atmosphere full of historical charm.
In this program, merchants are treated with more respect and autonomy. They are encouraged to incorporate their own store logos and corporate culture elements into their plaques and logos to show their personality and identity. This allows each shop to have a unique logo, making it easier for citizens and visitors to identify and remember the shops. This not only enhances the competitiveness of the shops, but also injects more life into the entire neighborhood.
Shenyang City's regulations are opposed by the citizens
However, unlike the Dadong Road historical and cultural district in Shenyang, the Shenyang urban management department stipulates that the plaques of merchants must be designed in white on a black background, a rule that has caused discontent among citizens and merchants. Many believe that this design gives the streets a dull and gloomy feel, which does not match the modern atmosphere of the city. Merchants are also concerned about this regulation, as they believe it will limit their creativity and individuality.
The controversy sparked a conflict between citizens and the chengguan authorities, with citizens voicing their grievances and demanding more freedom to design their plaques. They emphasized that commercial plaques are not only the logo of the merchants, but also a part of the city's culture, and should be able to reflect the characteristics and brand image of the merchants.
Reflections on the level and pattern of urban governance
This controversy has triggered thinking about the level and pattern of urban governance. Should the decisions of the city management respect the individuality and creativity of citizens and businesses? Should cities pursue consistency and normativity, while also giving citizens more room to play?
In this regard, we can learn from the practices of other cities. Like the renovation project of the historical and cultural district of Shenyang Dadong Road, allowing merchants to integrate their own characteristics and personalities into the design of the plaque can inject more vitality and vitality into the city. This practice also helps to attract tourists and enhance the cultural atmosphere of the city.
Overall, the controversy highlights some of the challenges and choices in urban governance. While maintaining the overall image and norms of the city, the city management department should also respect the individuality of citizens and merchants, give them more freedom, and make the city more diverse and creative. Only in this way can the city better meet the needs of its citizens and attract more people to live, work and play here.
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