Young people have begun to change their mobile phones again? Mobile phone shipments have risen by nearly 60%, and domestic products account for 75%!

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Some analysts believe that the hot sales of mobile phone digital are related to the rise of male consumer groups.

On December 6, the topic #Mobile phone shipments rose by nearly sixty percent# on Weibo hot search, triggering discussions among netizens.

According to recent data released by the China Academy of Information and Communications Technology, 33.277 million mobile phones were shipped in the domestic market in September, a year-on-year increase of 59%, and 24.946 million Chinese-made brand mobile phones were shipped, a year-on-year increase of 36.1%, accounting for 75% of mobile phone shipments in the same period.

In the past "Double 11", data from an e-commerce platform showed that during the "Double 11" period, the transaction volume of folding screen mobile phones increased by more than 3 times year-on-year, and the transaction volume of operator contract mobile phones increased by more than 10 times year-on-year. The folding screen has sprung up and become a "dark horse" in the double 11 mobile phone category. In the Jingdong channel, the folding screen increased by nearly 100% this year compared with the same period last year. In addition, a certain brand of mobile phone just released at the end of November was on sale for only 5 minutes, selling 600,000 units...

Qi Yingnan, deputy director of research at Counterpoint, told the media that Huawei's return and the recovery of the market itself will bring positive guidance to the market from the fourth quarter of this year to the beginning of next year. "The Chinese market is basically coming out of a continuous downward trend, and we expect that by 2024 there is a high probability of positive growth, but not too high. ”

And in mid-September, everyone was still discussing why young people don't change their mobile phones, and the Weibo topic #Young people don't change their mobile phones for mobile phone cases# was once on the hot search. According to the National Business Daily, many young people have extended the replacement cycle of smartphones to a record level: from following Apple and Huawei's new products once a year, to now not changing them for more than 3 years.

"23% of users have used their mobile phones for three years", a figure that also surprised Lei Jun, the founder of Xiaomi. Lu Weibing, the head of the Redmi brand, also sent a "soul torture" to netizens on Weibo: Why don't young people change their mobile phones?

With the increase in mobile phone shipments, related topics such as "why everyone is starting to change their phones" and "who is changing their phones" have also attracted attention.

Liang Zhenpeng, a senior industrial economic observer, told the China News Financial Reporter that because many market brands released flagship models in the autumn of this year, including Huawei's release of the Mate 60 series, the market sold well;

According to a report by China News Network, iResearch released a report in November that compared with ordinary users, the young people of Generation Z show the consumption characteristics of pursuing new trends and refusing to delay gratification, and the frequency of changing phones is significantly higher. In addition, some analysts believe that the hot sales of mobile phone digital are related to the rise of male consumer groups. Digital products have always been favored by male consumers, and the "Double 11" is still playing steadily, and the opening 10 minutes of the "Double 11" on an e-commerce platform showed a year-on-year increase of 100% in the turnover of big-name mobile phones, many of which are male users.

Qi Yingnan said that compared with the end of previous years, this year's new machine release has been advanced, and under the pull of this round of year-end new machines, we expect this recovery momentum to continue at least until February next year. The follow-up depends on the performance of the new machines launched in the first half of next year.

Editor丨Lin Qin Comprehensive China News Network, 21st Century Business Herald, Daily Economic News, etc

Picture丨Beijing Business Daily

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