11月成功出海App:网文狂飙霸榜,CASETiFY投放超Temu

According to the data of the vast number of big app intelligence and other modules, the author has compiled the top 20 lists of successful overseas app (non-game) launch, revenue and download in November 2023 to help more mobile application practitioners understand the changing trend of the global mobile market.

So let's start the analysis of the list in November, and look at the overall performance of the successful overseas APP in November:

• The online literature platform dominated the delivery list, and FicWorld rushed to the TOP4
• CASETiFY, a mobile phone case shopping platform, squeezed out Temu and won the launch championship
• Christmas is approaching, social soup, WePlay synthetic large watermelon is very popular
• Polish's monthly downloads exceeded 4 million, and the AI retouching application can still rise

Successfully launched the TOP20 overseas APP

First of all, let's take a look at the list of successful overseas apps in November:

The popularity of the e-commerce festival faded, and the launch of major overseas e-commerce platforms declined in November; the online text platform sprinted at the end of the year, almost occupying the list, but mostly hiding the company's name and making a fortune in a muffled voice; "Tide out of rheumatism", the personalized mobile phone case shopping platform [CASETiFY] squeezed out the overlord [Temu] to win the delivery championship, first of all, let's take a look at [CASETiFY].

Founded by Wesley Ng and Ronald Yeung in Hong Kong, CASETiFY is a lifestyle brand owned by Wesley Ng and Ronald Yeung, and is headquartered in Hong Kong, China, focusing on the personalized customization service and sales of mobile phone cases and other electronic accessories.

Its online shopping app [CASETiFY] began to launch materials in 2018, with a cumulative number of more than 1,900 days, targeting the global market, of which the United States, Hong Kong, Macao, Taiwan and Japan accounted for the highest proportion of total advertising. In order to cope with Double 11 and Black Friday, [CASETiFY] increased its advertising volume and became the top 1 on the iOS advertising list.

• On iOS, more than 2W pieces of materials were released in November after deduplication, an increase of about 113.9% month-on-month, and new materials accounted for more than 70.1% in November;
• Among the key regions in November, the United States and Taiwan, China, accounted for more than 10%, 12.0% and 11.2% respectively, and Hong Kong, China accounted for 8.3%, ranking third.
• YouTube is the main investment channel of the platform, accounting for more than 27.8% of the volume, followed by Facebook, accounting for about 24.6%;
• The product mainly invests in Html materials, and the popular content is mainly Black Friday promotional copywriting, and users can jump to the landing page to complete the conversion after clicking.

Many products that were not on the list before were squeezed into the November list, among which [FicWorld] performed the most prominently and appeared on the list of dual systems. According to the analysis function of the majority of large advertisers, the launch of [FicWorld] in November is as follows:

• In November, more than 2.3W pieces of double-ended materials were deduplicated, of which 9 percent of the materials were new materials;
• Almost all of the materials in [FicWorld] are video materials, and the only image materials are mainly on the Android system;
• The key regions are: the United States, the United Kingdom, Canada, Australia and New Zealand, of which the United States accounts for more than 40%.
• The video materials are similar to other online text platforms, mostly formulaic materials of film and television drama conflict clips + bloody copywriting + excerpts from online texts;
• Among the popular materials in the past 30 days, the best copywriting is the plot of "Three Marriages", which roughly tells about an extramarital affair that has lasted for ten years, which makes people jaw-dropping but can't help but continue watching.
• In addition, the copy has also been applied to many products, including "Sweet" and "Koala Novel", which are on the list, so you can pay attention to them.

In addition to the online text platform that dominates the list, [TikTok] also made a small effort in November to increase the material delivery on the iOS side, the details are as follows:

• In November, more than 4.8K pieces of iOS materials were deduplicated, an increase of about 22.8% month-on-month;
• Launched in 62 countries/regions, with the main investment regions being the United States, the United Kingdom, Canada and Australia;
• Probably due to the recent popularity of AI face swap filters, the best performance in the November release materials is the filter challenge material, such as the following material, which is a very simple PUBG version of the "Treasure Chest" challenge, which is currently estimated to have more than 1.3 million impressions.

Successfully TOP20 in overseas app revenue

App Store revenue spikes in November include:

• [ReelShort] achieved domination in Europe and the United States, leading the overseas revenue of short dramas, with App Store revenue exceeding $4.6 million in November, up about 109% month-on-month;

• Meitu's AI photo editing app saw [BeautyPlus' App Store revenue rise steadily in November, up about 16.7% month-on-month, while [BeautyCam's] App Store revenue in November was nearly US$1 million, up about 5.6% month-on-month.

Google Play's top products in November are:

• Just after Thanksgiving and approaching Christmas, the strong festive atmosphere has also made the revenue of the successful social app increase in a small range. WePlay, a social app owned by Weipai Network, took the opportunity to drink soup, and the revenue of the Google Play Store increased by about 3.9% month-on-month in November, and the "Synthetic Big Watermelon" feature added to the store display page in a timely manner also received a lot of praise from users.

Successfully go overseas to download TOP20

In November, the world ushered in the annual promotional activities, and the downloads of some e-commerce successful overseas apps and supporting transportation apps increased significantly.

The App Store's outstanding growth in downloads in November and the successful overseas apps are:

• The growth rate of downloads of Shein's shopping app [SHEIN] far exceeded that of similar apps, and the number of downloads on the App Store increased by about 15.4% month-on-month in November.
• Alibaba's shopping apps and courier apps both showed a steady growth trend, with [AliExpress] App Store downloads increasing by 8.7% month-on-month in November;
• The short drama app [ReelShort] also saw a gratifying increase in November, with more than 2.1 million downloads from the App Store, up about 206.6% month-on-month, with the United States and India contributing the most downloads in key regions, with 41.9% and 11.9% respectively.

Google Play's successful overseas apps with excellent download performance in November are:

• The number of Google Play downloads in November increased by 30.5% month-on-month, and the number of downloads exceeded 4 million times in a single month.
• The number of Google Play downloads of Fuliao's social app [Chamet] increased by 30.3% month-on-month in November, and the number of downloads exceeded 1.2 million in a single month.

The above is the insight of successful overseas app (non-game) advertising in November 2023, as well as the revenue and downloads of non-game apps in the App Store and Google Play.