"Buddha Hey Tea Latte" was questioned by netizens, and religion caused controversy!
Hey there, have you heard? The well-known milk tea brand Heytea just launched a new co-branded product last week, the "Buddha Hey Tea Latte", and within a few days, netizens named it as a religious sideline! Yes, you heard it right, it's the kind of feeling that makes people frown.
It was hilarious at first. Imagine drinking milk tea in a temple? haha, it sounds like a joke. But don't underestimate this thing, after drinking the cup of milk tea printed with the Buddha statue, everyone seems to be in deep thought: what should I do with this cup in my hand? It seems a bit disrespectful to throw it away, and it feels too abrupt to keep it. Ah~ Tangled!
And I have to say that on the first day of the launch, careful netizens began to ask: "Is this appropriate?" According to the investigation of the News Morning News, many people did question this joint name. Everyone began to take the time to express their opinions.
I think ah, this wave of operations feels like "milk tea top-rated" meets "equality of all beings in front of the Bodhisattva", and the two are really laughable. Heytea may think: We are in charge of traffic, and doing something new can always attract attention. However, the reality seems to have given them a resounding slap in the face.
From a business perspective, many brands are looking for a younger market, especially those that can tie in with pop culture or fashion. For example, Heytea has co-branded with the game "Genshin Impact" and the high-end brand FENDI before. But this time, the combination with Buddhist cultural elements seems to be a little bit crazy.
A professional lawyer also came out to speak: "From a legal point of view, there is no clear provision that religious elements cannot be used for goods. But they also cautioned: "Consider public sentiment and cultural respect." ”
It seems that co-branded products should not only be creative and artistic, but also consider new ideas while also ensuring that they do not offend anyone or groups. If the response is not good after exposure, it will really outweigh the losses.
To sum up, in this era of co-branding, the experience of "Fo Xi Tea Latte" has undoubtedly provided an opportunity for other brands to reflect: innovation is important, but it is more important to find a balance that is appropriate, respectful and in line with the public sentiment. After all, while we enjoy happy consumption and follow the trend, don't forget that there are still some things that we need to maintain and respect with our hearts!