This function of WeChat will be charged in the future

Before starting today's article, Xiao Lei will take a test of my friends:

If you don't think about it, can you immediately say the APP in your mobile phone and what membership services have been opened?

I guess very few people can accurately say the correct answer, not because we have a bad memory, but because there are too many members.

Yes, that's right, the time has come to the present, and Internet products have already reached the point where "everything can be a member".

Internet products covering daily life such as clothing, food, housing and transportation, starting from various needs, can arrange a wave of members.

And with the help of the membership tide, although some free products are enough, they are far less refreshing than krypton gold becoming stronger!

Looking back at mobile phones, takeaways, shopping, taxis, network disks, office and other APPs, which is not pushing members?

Of course, there are exceptions, the national-level free social APP WeChat does not have a membership mechanism, and the main focus is on the equality of all beings.

Source: WeChat official website

However, Xiao Lei wants to say but, but hey.

A few days ago, I was fishing on the Internet to find a topic, and Brother Beep threw a link that made people dumbfounded - WeChat actually has to charge!

Isn't it, isn't it, is it possible that WeChat is also on par with the big brother QQ next door, and is ready to engage in all kinds of members to make money?

It's a matter of everyone's vital interests, Xiao Lei doesn't dare to slack off, what is the matter with "WeChat charging"? Let's chat.

Is WeChat going to charge?

After all, it is a national-level super APP, and as soon as the topic of #WeChat charge# came out, it quickly appeared on Weibo's hot search.

Source: Weibo

Gossip netizens one by one, around the matter of WeChat charging, the eight immortals crossed the sea to express their opinions and quarreled.

Some netizens are still in the stage of confusion, doubting whether the WeChat charge is real or fake.

Source: Weibo

Some netizens immediately grasped the point, since WeChat wants to charge, what are the items charged?

Source: Weibo

There are also netizens who are already making up for their own brains, linking the number of WeChat chats with VIPs, and charging money to chat normally.

Source: Weibo

Xiao Lei took a closer look and found that the matter of #WeChat charge# is actually different from what most netizens know.

First of all, let's be clear, WeChat has indeed launched a charging project recently, but it is not for our ordinary users.

Well, WeChat's charge this time is for the "micro-short drama mini program".

Recently, some skit practitioners have received notices from the WeChat public platform, informing them that they need to pay a "security deposit".

Source: WeChat public platform

This thing is a bit similar to the store deposit of the e-commerce platform, and the specific amount to pay depends on the total amount of the product transaction.

So, some short drama mini programs may have to pay 1,000 yuan, while some small programs may only need to pay only 100 yuan.

However, the consequences of not submitting it are almost the same, and the functions of the Mini Program will be limited, including but not limited to restricting the search of the Mini Program, etc.

Source: WeChat official document

This wave of WeChat operations is still expected by Xiaolei, and some friends should remember the popular micro-short drama I talked about before.

The plot is cool, the cost is low, and there is a lot of money, and the development of micro-short dramas has been particularly fierce in the past two years, but the industry norms have not kept up.

This has led some people to make more money in order to attract people's attention, shoot and upload some short dramas with improper views, and pollute the market.

As the platform party, the short drama publishing platform naturally has the responsibility of supervising whether the content direction of the micro-short drama violates the law.

From this point of view, WeChat's collection of deposits for short drama mini programs is also a powerful means to supervise them~

With the security deposit, plus the restriction of the registrant's identity, skit practitioners will not dare to cross the line at will and violate the rules!

Source: Official account @WeChat Coral Security

WeChat "charges" in those years

Seeing this, the hanging hearts of the friends can be put down, this time the WeChat charge has nothing to do with our ordinary users.

Having said that, WeChat actually had a lot of "charged" operations in those years, which is nothing new.

For example, at the beginning, WeChat change withdrawal was free, and then it was changed to a single ID card with only 1,000 yuan for life.

After the limit is exceeded, a service fee will be charged at 0.1% of the withdrawal amount, and the minimum for a single transaction is 0.1 yuan per transaction.

Source: WeChat

Although WeChat later engaged in "payment with discounts", you can save gold coins to exchange for free cash coupons through WeChat payment.

However, for people who often have large amounts of money, they still hope to have a larger amount of free cash coupons.

Source: WeChat

More recently, in June this year, many universities such as Northwest University and Nanjing University of Science and Technology announced the suspension of the use of WeChat payment.

Well, WeChat plans to carry out refined management of campus scene users from July 1.

In addition to the tuition fee, there is a restriction on the fees charged for other items, and a 0.6% handling fee will be charged.

Source: Northwestern University

WeChat said that since 2015, it has given a zero-rate preferential policy for campus non-profit payment scenarios for a long time, and it has continued to invest a lot of costs.

Source: Weibo @ WeChat Pay official Weibo

At the end of the incident, WeChat Pay issued an apology statement, and the team said that it was too simple and rude to cause everyone to misunderstand.

Only a small number of profit-making scenarios such as e-commerce and hospitality will implement preferential rate policies that are lower than the market average, and campus non-profit scenarios will continue to maintain zero rates.

Source: Weibo @ Tencent WeChat team

WeChat charges have to be taken slowly

Judging from Xiaolei's experience on the Internet for many years, WeChat really wants to charge, and now there is still a long way to go.

First, WeChat is a social chat attribute APP, in order to distinguish it from QQ, it is to take the route as concise as possible.

If you want to do a fee for decoration other than chatting, it is somewhat contrary to the original intention of WeChat.

And users who really like personalized decorations, they can choose to use QQ, of course, WeChat is not here.

Source: QQ official website

Second, if WeChat charges for office functions, it will also be contrary to the office APP and its own social attributes.

For example, I already have a corporate WeChat, and WeChat will be repeated when I go to the office track.

So, it's not necessary to personalize and don't want to do office, and WeChat needs to spend a little more effort if you want to find the charging items in the daily use of ordinary users.

Source: WeCom official website

However, Xiaolei has a clever trick, starting with the cloud backup of chat history that is highly demanded by the majority of users, it may be possible.

For example, if you have a backup cloud space, you can set corresponding packages with different prices according to the capacity size and time limit.

In this way, users who need it can choose to buy it by themselves, and those who don't need it can choose to back up locally on the computer.

Finally, Xiaolei left a small homework, which aspects of WeChat can be accepted?

Cover image source: WeChat