Reuse of the value of the supersymbol.
In this era of technology and creativity, the "bitten" Apple logo can undoubtedly make a lot of "articles".
This time, Apple not only crossed thousands of miles to open its first retail store at The Exchange TRX in Kuala Lumpur, Malaysia, but also "teased" its iconic logo, turning the tech giant into a "master of trendy toys" in the design industry.
Imagine a seemingly ordinary Apple logo, but in the sunlight plays a three-dimensional visual magic trick, transforming into a patchwork "ladder pyramid", each layer seems to invite you: "Come, explore my secrets!" ”
The store is located at TRX City Park at the Tun Razak International Trade Centre, next to the Shake Shack branch on the roof of the mall. This free-standing building in the park has a unique, futuristic roof.
One of the highlights of this logo is that from a distance, it looks like a cut wall, but in fact it is only a flat effect.
Apple's visual logo is related to the "Step Pyramid", which is not only designed in a layer-by-layer style, but also designed with a special "Step Pyramid" font "JOM" and "MALAYSIA", which is very amazing.
To celebrate the occasion, Apple has launched a dedicated webpage for the Apple Store and shared a series of creative wallpapers for iPhone, iPad and Mac.
Source: Weibo
The word "Jom" in Malay means "let's go" or "come on", and it means that Apple and Malaysian consumers are working together to move towards the future.
And when it comes to Apple's Logo, this is not the first time it has been "naughty".
Back then, for the release of new products, Apple launched 371 Logo variants with different styles in one go, just like a visual feast for fans, there is always one that can poke your heart.
There are also different logos for different regions, different people, and different cultures. The essence is the expression of the brand's diverse spirit.
For example, Apple announced the opening of its fifth retail store in South Korea, Apple Gangnam, and also specially designed a colorful black Apple logo.
Like a neon light bar, blue, purple and other colorful lines outline the outline of the apple icon, and the whole is in a state of rotation and flow, even a bit of cyberpunk texture.
There is also a press conference with the theme of "Let Loose" (Let Loose) held by Apple in May this year, because there are products such as Apple Pencil 3, so the logo is also a painting-related "co-presentation", which is also very spiritual.
Source: Design Information
The apple of the new store in Jing'an, Shanghai, is to integrate the Shanghai flower "Magnolia" into the logo, and the copywriting is: Flowers bloom together, and Shanghai's urban characteristics are expressed.
The Rome store in Italy is inspired by the "marble" material commonly used by Italian architects and sculptors, and it has to be said that the texture of this relief design has come up all of a sudden.
Apple's original logo was actually the story of Apple and Newton, designed by Ron Wayne, one of Apple's founders.
Later, because the pattern was too complex to spread, it began to be streamlined, and a very classic translucent and three-dimensional high-gloss version was used.
In 07, after Apple launched the iPhone, the main color on the logo was changed to chrome effect, which was more textured.
Some time ago, Apple's Siri logo was changed, which also caused a lot of user discussion.
The new logo has become more concrete, that is, an infinite symbol (∞), which has become flat, and the original is a sense of space, a sense of the universe, and it can only be said that turnip greens have their own love.
Source: Logo Intelligence Agency
Reuse of the value of the supersymbol
Apple's brand marketing strategy, especially the creative use of the logo, undoubtedly demonstrates its unique charm and deep insight as an industry leader.
By adopting a "stepped pyramid" logo design for its new store in Malaysia, Apple not only cleverly uses optical illusions to create an impressive visual effect, but also invisibly reinforces the innovative and forward-looking brand image.
This design is not only a breakthrough in the traditional logo design concept, but also a reflection of Apple's ultimate pursuit of consumer experience details. It successfully transformed an ordinary store opening into a brand engagement event with a national participation, proving that even small "logo gestures" can spark a buzz in the age of social media.
Looking back at Apple's various attempts at logo in the past, such as launching 371 stylized logos and designing distinctive logos in retail stores in different regions, the process of strengthening the public's impression of the brand.
Such a strategy can not only better integrate with the local culture and enhance brand affinity, but also make each logo change a part of the brand story, enhancing the emotional connection of consumers.
Apple's continuous exploration and innovation in logo design is essentially a deep brand narrative.
It uses visual elements to tell the brand story and show the brand value, and in doing so, build an emotional bridge between consumers and the brand. Although these "small actions" may seem insignificant, they are actually a profound reflection of Apple's superb skills in brand management, that is, while maintaining the core identity of the brand, it constantly injects fresh blood, so that the brand is always full of vitality and trends.
This strategy strengthens Apple's brand loyalty on the one hand, and broadens the brand's influence on the other hand, laying the foundation for the brand's long-term development. Of course, real innovation also needs to start with the product, and product power is the core of promoting brand power.