Haikou, December 16 (Reporter Cai Wenjuan) On December 16, the 2023 Wanning Agricultural Products Public Brand Promotion Conference of "Wanning Meixian Dare to Be the World's Fresh" was held in Haikou, so as to enhance the regional public brand awareness of Wanning City, show the unique agricultural style of Wanning City, and enhance the market competitiveness of Wanning brand agricultural products.
The scene of the promotion meeting (photo provided by the organizer of the Central Broadcasting Network)
At the promotion meeting, Zheng Zhongfa, deputy mayor of Wanning Municipal People's Government, said that this year is the "infrastructure construction year" of Wanning City's agricultural brand building, and through the creation of "Wanning Meixian" full-category regional public brand, more and more Wanning characteristic high-quality agricultural products have entered the Hainan agricultural brand family. "It is hoped that through the public brands of Wanning agricultural products such as Wanning Meixian, Wanning Partridge Tea, and Longluo Pineapple, consumers can experience the unique charm of Wanning's agricultural products and feel the new look and highlights of Wanning's agriculture. ”
On the same day, "Wanning Partridge Tea" was officially unveiled as a regional public brand and released an industry white paper. The site introduced in detail the regional public brand and trademark management measures of "Wanning Partridge Tea", so that the guests could better understand the brand value and industrial development prospects of Wanning Partridge Tea, and injected new impetus into the promotion and development of the brand.
On-site promotion of Wanning partridge tea (photo by CCTV reporter Cai Wenjuan)
In order to improve the quality and level of supply in the partridge tea industry and promote the development of Wanning partridge tea characteristic industry, a number of high-quality partridge tea enterprises were authorized to use the public brand of Wanning partridge tea at the promotion meeting. "We hope that through the development of Wanning Partridge Tea, a regional public brand of agricultural products, we can drive the industrial sales of farmers in Wanning and surrounding areas, and help rural revitalization with industrial revitalization. Xi Zhiqiang, president of Wanning Partridge Tea Industry Association, said.
Awarding ceremony (photo by CCTV reporter Cai Wenjuan)
Chen Kaiyun, deputy director of Wanning Agriculture and Rural Bureau, said that in the next step, Wanning City plans to set up a special fund for the development of the partridge tea industry and increase industrial support. Through the investment of special funds, in order to solve the problem of shortage of funds in the planting, processing and sales of Hainan partridge tea industry, and continuously improve the scale and efficiency of the industry.
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