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In recent years, the national style has prevailed, and the cultural and social demand for consumer goods in the mainland consumer market has become more and more increasing.
Do these things well:
1. Do a good job of brand tonality
Many of the new Chinese herbal tea halls do not have a sub-category, and the products of the drinks are single. Consider launching a series of products such as medicine and food homology series, fruit tea series, coffee series, etc., to create explosive and themed drinks for the public.
Tea brand design
2. Do a good job of brand selling points
What are the attributes, advantages, and characteristics of the product, if there is a unique production process and an excellent source of origin, it can be listed and sorted into the selling points of the product, formed into words, packaged, and formed a unique style of its own store.
Tea brand design
3. The story of the brand
Every brand has a brand story, especially the traditional Chinese medicine category industry, the oriental cultural story is profound, digging the charm behind the product, telling the relevant historical origin and brand spirit, embedding the concept of food life in line with modern people, and telling the brand value, in order to do a good job in new Chinese tea.
Tea brand design
Of course, the new Chinese tea drink can not only be done by understanding the positioning of the crowd, but also the relevant explosive store plan is also needed to really do a good job in the new Chinese tea drink, and the event operation and online momentum are indispensable.
Here is Yimai brand planning and design, to help you position and sort out the brand, so that your brand can easily explode!
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