At 8 o'clock in the evening of the 18th, Dong Yuhui finally returned to the live broadcast room of Oriental Selection, accompanied by Chairman and CEO Yu Minhong, the two chatted and ate hot pot, did not talk about products and did not hold meetings, netizens placed orders independently, and returned to the familiar taste of Oriental Selection.
Yu Minhong, the boss, does not have a 'father' taste, and the ridicule between employees is more like a friend, Dong Yuhui revealed in the live broadcast that Yu Minhong personally funded a house for him, and did not have to pay back, proving that Boss Yu is not the iron rooster rumored by the outside world.
The two brought goods live for more than two hours, with 340 million likes, and the luxury gifts sent by fans such as carnivals and sports cars continued to float on the screen, which shows that the top-notch charm is still there. Although the sales volume has not been announced, the 340 million likes in 2 hours are definitely a remarkable achievement, and Yu Minhong won this time!
Dong Yuhui not only has a new position, but also his own studio, Yu Minhong promised that one day Dong Yuhui will never let him leave empty-handed even if he wants to leave. The fans of Dongfang Selection have returned to 30 million, and the live broadcast data has returned to the top of the list, this small composition incident has finally passed, which is inseparable from Yu Minhong, and he deserves to be left by Dong Yuhui.
As the founder of New Oriental, Yu Minhong has experienced countless winds and waves along the way, faced the company's trough several times, and almost died because of tuition fees.
The small essay incident is really a trivial matter for Yu Minhong, at the age of 61 this year, his wealth has reached 11 billion, he has not realized his retirement, he has no big boss shelf, and he even only sleeps two hours a day to deal with the company's turmoil these days. was really fanned by Yu Minhong, who did not complain or lie flat, and the success of New Oriental was by no means accidental. From a rural baby with low self-esteem to an entrepreneur with a net worth of tens of billions, Yu Minhong is worth it!
First, the poor and strict mother is a school bully
In 1962, Yu Minhong was born in a rural family in Jiangyin, Jiangsu, with an older sister and an older brother, but he died at the age of four. Yu Minhong's mother is called Li Bamei, she is the backbone of the family, and she is also the production captain of the village. Yu Minhong's father was a carpenter, with a silent personality, who liked to drink a little wine in his spare time, and was cleaned up by his mother every time he got drunk.
Yu Minhong's life was deeply influenced by his mother, and he originally did not have the opportunity to go to high school, because in that era, there was only one place for each family to study, and his sister had already used it. His mother asked Yu Minhong to teach himself high school knowledge at home, just like his mother taught herself to read and write since she was a child. Later, a girl in the village dropped out of school and got an extra place in high school, and her mother asked for this place back, so Yu Minhong entered high school.
Yu Minhong only studied the Bajing in high school for more than a year, just in time for the policy change and the resumption of the college entrance examination, he took the college entrance examination but did not pass it, and he still did not take the test the next year. At that time, it was very unusual for a college student to come out of the village, and it was not strange for Yu Minhong to fall off the list, but her mother did not accept her fate, she heard that there were tutors in the city who could improve her grades, and she must go to the teacher for help.
It was raining heavily that day, and my mother walked more than ten miles in the rain, and I don't know how many falls along the way, and when she got home, she was like a mud figure, with no clean place on her body. This scene left a deep impression on Yu Minhong, and it also became the driving force of his life, and every time he encountered difficulties and couldn't persevere, he would think of his mother on that rainy night.
With the guidance of his teacher, Yu Minhong's grades really improved by leaps and bounds, and he was admitted to the Department of Spanish Language of Peking University in the third college entrance examination. In order to celebrate his admission to Peking University, the family killed all the chickens, ducks, cattle and sheep, and even borrowed a few pigs to eat flowing water for the whole village. It's just that Yu Minhong's glory was quickly shattered after arriving at Peking University, and in front of the national elite, he was not a scholar at all, just a rural boy who was dirty and poor.
Yu Minhong studied Spanish, but he only had good written test scores, very poor oral English, and almost no experience in foreign language communication. Just entered Peking University for a year or two, Yu Minhong was very inferior, he didn't dare to raise his head to speak, he was reading every day, and he had no sense of existence in the class.
Later, Yu Minhong contracted pneumonia, and his mother closed down the small factory in the village and came to Beijing to take care of him, and even lived in his dormitory for convenience. Although Yu Minhong and his roommate are reluctant, there is nothing they can do about this strong mother. Even later, Yu Minhong rented a room with his girlfriend after graduation, and his mother lived with them, but Yu Minhong still had no choice.
Perhaps it is this strong and strong mother who has shaped Yu Minhong's tenacious and forbearant character, allowing him to withstand the winds and waves of New Oriental.
2. In order to protect the hospitalization of employees, they died due to tuition insurance
Speaking of Yu Minhong's creation of New Oriental is also an accident, originally he stayed in school to teach after graduating from university, with a salary of 150 yuan a month, barely supporting his family. At that time, Yu Minhong had just gotten married, and his wife was his sister of Peking University, and she was also a strong woman, forcing him to take the TOEFL test every day to prepare for going abroad, as long as she saw him lazy, she would start directly.
At that time, many of Yu Minhong's classmates chose to go abroad, saw the wider world, and got a lot of opportunities, but when Yu Minhong was ready to go abroad, the policy changed, and the visa was sharply tightened, and he couldn't get out, and he worked hard for three years without success.
And not only failed to go abroad, Yu Minhong was also punished at Peking University. In order to subsidize the family, Yu Minhong and his wife are desperately making money, working as tutors and Xi teachers in their spare time. It was precisely because Yu Minhong was 'taking private work' under the banner of a teacher at Peking University that he was punished by the school, posted on the bulletin board, and broadcast for three consecutive days.
This incident was the fuse for Yu Minhong to leave Peking University to start a business, he initially worked as a teacher in a training institution after leaving his job, and after working for a period of time, he found that the concept did not match, so he had the courage to go out and work alone and established New Oriental. It is not easy for a weak scholar to go to the sea to do business, and it is even more difficult for Yu Minhong, a person who has no entrepreneurial experience, no connections, and no funds.
In the beginning, in order to attract students, Yu Minhong held free lectures, and he lectured for several hours alone, and finally a few students could sign up. Relying on such a little bit of accumulation, more and more people came to listen to Yu Minhong's free lectures, sometimes hundreds of people could come to a class, and soon he became a little famous in the industry. At that time, the competition in educational institutions was very fierce, and once Yu Minhong's subordinates posted advertisements outside and were stabbed by their peers because of the turf problem.
After Yu Minhong called the police, he was not dealt with in a timely manner, and his colleagues who hurt people did not receive the punishment they deserved. In the early 90s, there were still many corruption cases in the system, and Yu Minhong realized that it was necessary to have some relationship, and it was easy to do things from top to bottom. So he, a person who can only read and teach, invited people to dinner, and drank himself until he was hospitalized, and he felt that it was really difficult to start a business at that time.
Fortunately, New Oriental is getting better and better with Yu Minhong's efforts, and has absorbed many famous teachers with a strong style like Luo Yonghao, and their annual salary has increased by hundreds of thousands at the beginning of 2000. Of course, New Oriental receives more tuition, and there will be targeted holiday classes during the winter and summer vacations every year, and a lot of money is put in Yu Minhong's house, if it happens to be a weekend, it has to wait until Monday to deposit in the bank.
I didn't expect that this money attracted thieves, New Oriental once had a fixed cooperative resort hotel, and held classes there during winter and summer vacations, and each time the deposit had to be paid more than 100,000 yuan. And Zhang Bei, the owner of this resort, is a person with a criminal record, and even the principal of opening the resort is illegally gained. The money Zhang Bei obtained by illegal means was quickly squandered by him, and normal business could not meet his expenses at all.
Zhang Bei also has a group of fox friends and dog friends, all of whom have criminal records, and this group of people get together and want to grab some money, and Yu Minhong, who has a lot of cash, has become their target. That day, Yu Minhong was tied up as soon as he left the house, and before he could figure out the situation, he was stuck, and he began to feel dizzy and confused.
At that time, Yu Minhong's family had newly collected tuition fees and salaries to be paid to teachers, a total of 2.2 million cash, all of which were searched by Zhang Bei's gang. Originally, they saw that Yu Minhong was not dead and wanted to solve him with a knife, but Zhang Bei stopped him, and he said that Boss Yu was an old man. Just because when Yu Minhong asked Zhang Bei to return the deposit three years ago, Zhang Bei had a difference of 30,000 yuan, Yu Minhong did not urge it, but said that we New Oriental will come to train again next year, and then ask you for 30,000 yuan.
Unexpectedly, it was the kindness of 30,000 yuan that saved Yu Minhong's life, and Zhang Bei and his group were habitual bandits, and the anesthetic used was a large dose of anesthesia injected into animals, and all the people they had injected before died, only Yu Minhong survived. I have to say that Yu Min has a big life, and I have to admire him for founding New Oriental, and it is really not easy to go all the way to founding New Oriental.
3. Drive away the mother for the development of the company
Of course, New Oriental is not the credit of Yu Minhong alone, his wife, mother, and many relatives were his helpers in the early days of the business. After accumulating a certain amount of experience, Yu Minhong invited his classmates Wang Qiang and Xu Xiaoping at Peking University to join, both of whom had gone abroad and had more advanced experience, and the three of them were the troika that drove New Oriental to take off.
In 2006, New Oriental became the first education stock to be listed overseas, and this achievement is inseparable from the efforts of Xu Xiaoping and Wang Qiang. Xu Xiaoping, the most well-known angel investor in the industry, naturally needless to say, he brought New Oriental into the world of capital, and the smooth listing is absolutely indispensable. Wang Qiang is known as the godfather of oral language in China, and his lecture videos are humorous and funny, with a high degree of professionalism, which can be called Guo Degang in the teaching world.
Just like in the movie "Chinese Partner" based on New Oriental, the three partners have different concepts and personalities, and they often quarrel in the office from morning to night. However, the first problem that Yu Minhong had to solve turned out to be to invite his mother Li Bamei and a large group of relatives out of the company.
Yu Minhong once relied on a group of poor relatives to survive, but as the school became bigger and bigger, more funds joined, more industries were developed, and even the goal of listing, this kind of nepotism management will inevitably bring great hidden dangers and even shackle the development of the enterprise.
It is said that when Li Bamei heard that someone was going to drive her out of New Oriental, she went to the board of directors with a knife and wanted to fight hard with these outsiders. In the end, it was Yu Minhong who came forward to persuade his mother, who was already a 40-year-old boss who had started a family at the age of 40, and still knelt down to his mother and begged her to leave the company.
Li Bamei left New Oriental in the end, and she was so angry that she didn't recognize Yu Minhong for a while, but Wang Qiang and Xu Xiaoping also left New Oriental later. Wang Qiang set up his own educational institution, while Xu Xiaoping founded the famous Zhen Fund, although the three have a conflict of ideas but are still friends, New Oriental's departing teacher once got Xu Xiaoping and Yu Minhong's co-investment. But only Yu Minhong was left in New Oriental, who became the chairman and the spokesperson of New Oriental.
Later, Li Bamei suffered from Alzheimer's disease in her later years and often couldn't recognize her son, so Yu Minhong deliberately put down her work to accompany her mother and accompany her through the last part of her life. Yu Minhong often recalls his mother in interviews and articles, if it weren't for such a high-pressure and strict mother, he would never have led New Oriental through so much darkness.
New Oriental has been the leader of the education industry for many years, and their teachers dare not say that they are the best in the industry, and they are definitely the most distinctive, in addition to the first generation of Internet celebrity Luo Yonghao, there are also Ma Weiwei and Ai Li who have participated in "Wonderful Story", and Liu Chang, who participated in "Annual Comedy Master 2", are all teachers with distinct personalities and beyond traditional standards. There are also the anchors selected by Dongfang, most of them are also teachers of New Oriental, and they can speak and sing and have amazing talents.
In June last year, Dong Yuhui's explosion gave New Oriental in transformation a glimmer of hope, and the platform of Oriental Selection gained a firm foothold in the field of live broadcasting. New Oriental's stock price has risen sharply, and it has finally come out of the shadow of three years. After New Oriental turned over, it issued a recall order to all the teachers who had worked in New Oriental, and had to dismiss these teachers due to various reasons such as policy and operation, and now the company will invite them back.
This is probably the reason why Dong Yuhui chose to stay, he said in the live broadcast that he would never choose to leave at this time, and he must not see Dongfang Selection collapse because of himself, and he is all his family here. This is also Yu Minhong's pattern, who can reduce talents without sticking to one pattern, absorb all kinds of excellent teachers, give them a platform to display their talents, and also have the tolerant heart of everyone, accept mistakes and face mistakes, and the style of a general, who can stand up and turn the tide.
Although there are many voices on the Internet, entrepreneurs like this who come out step by step are much more down-to-earth than today's Internet celebrities who rub traffic and attract eyeballs. Dong Yuhui is talented, insightful, and wise, and now he has a lot of choices, but he still chooses Yu Minhong to be his boss and is willing to stand with him to solve the problem, it must be because Yu Minhong is not a bad person, because he is worthy.
Now Yu Minhong wants to start a cultural tourism account with Dong Yuhui, taking netizens to see the world, visiting celebrities, and telling good books, which is Dong Yuhui's favorite thing, and it is also valuable and high-quality content, which is exciting. 61-year-old Yu Minhong, with a net worth of tens of billions and still working hard, why should you and I be anxious, it is better to do the things in front of us steadfastly!
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