Morning Post reporter Qian Xin
The reporter learned that the first Yaohan year-end carnival, which has lasted for 21 years, will be held from 9:00 a.m. on December 31, 2023 to 2:00 a.m. on January 1, 2024 as scheduled.
Let's come to the white phase
At this year's first Yaohan "I LOVE 12.31 year-end carnival", the 12.31 shopping party will be created for the first time.
From 14:00 on December 31, the show will be broadcast until 22:00 on the double hour. The Philharmonic Orchestra will hold a live concert at 14:00 to convey love and joy through music. A large screen was set up on site for uninterrupted event broadcasting and welfare distribution, including five chapters: brand, product, activity, performance, and public welfare, and the live broadcast was carried out throughout the time. There is also a red envelope grabbing game, allowing consumers to enjoy the fun of shopping in a warm atmosphere>
In addition, the atrium on the second floor, the dining area on the ninth floor, and fixed points on each floor will hold small-scale performances such as close-up magic, clown balloons, jazz bands, circus performances, and talk shows, so that the good show will be staged uninterrupted, and shopping will become delicious.
The "Beauty Gallery" of 41 beauty brands presents an immersive aesthetic
Yaohan's beauty has always been the traffic entrance of the entire shopping mall. A few days ago, the number of cosmetics brands in the mall increased from 34 to 41 through local optimization and adjustment of the beauty area on the first floor. Four new stores were introduced in Pudong: Tom Ford, GUCCI, Valentino, and TAKAMI, while PRADA Fragrance was the first store in Shanghai, and Laura Mercier, an exclusive counter in Shanghai, and AVEDA, a high-end professional hair care brand, all told the brand story with a sense of atmosphere. Entering from Gate 6 of the mall, the newly created "Beauty Corridor" provides consumers with an immersive aesthetic experience, further establishing the leading position of the 1st Yaohan beauty category in the Shanghai market >
It is an important way to attract more consumers to shop offline by packaging new scenes for high-end beauty brands to enhance the experience and freshness. More than 18 beauty brands have been renovated and upgraded, Guerlain and CPB brands have been the first to appear in August, HR, SISLEY, DECORTÉ, and Valman have met consumers with new images during the November Golden Week, and CHANEL, DIOR, LAMER and other brands have also been relaunched in October and November, and all beauty brands will be completed in mid-December.
Baiwei Food Collection brings together major cuisines
The Baiwei Food Market on the ninth floor of the 1st Yaohan catering format was unveiled in March this year, bringing together major cuisines and introducing 3 first stores in Pudong: Yujian Huaiyang, Xiji Hong Kong and Kowloon, Kikuchi, and 1 first-of-its-kind brand "Sky Tai", bringing more choices for business banquets, family dinners and casual light food. Secondly, Gui Manlong, Xunxiang Ji, etc. have been widely praised by consumers. Lanxin's Pudong first new concept restaurant "Lanxin Fangbao Pot" has also entered the first Yaohan, featuring casseroles, which are more in line with the tastes and preferences of young people today>
In the future, more catering brands will be stationed in First Yaohan. At present, the well-known French bakery brand Fascino on the first floor has opened, and the fashion catering brand GAGA is also expected to open at the end of December.
Composite mode is now fashionable aesthetic
In order to further strengthen the brand building and optimize the brand structure, First Yaohan re-planned and adjusted the boutique gold and jewelry area and the boutique clothing area on the second floor to better undertake the introduction of customer flow, and at the same time improve the brand level, it also optimized the product end to cater to the shopping needs and shopping experience of female consumers.
The gold and jewelry area was moved from the original plot to the north area of the mall, which not only revitalized the customer flow, but also optimized and improved the overall business atmosphere and category image of the north district. The newly introduced jewellery brand Chiu Wang Kei, as well as existing brands such as Tse Sui Lun, Emperor Jewellery, Luk Fook, Chow Tai Fook and Chow Sang Sang have been > to consumers in October
The former jewelry area has been transformed into a boutique clothing area, the fashion and business women's clothing brand Theory has taken the lead in opening on the second floor of Yaohan in November, and the women's clothing collection of the ICICLE brand and Laurel women's clothing have also made a new appearance in December. In addition, GOLF, a representative sports, fashion and leisure brand in China, also appeared in the mall on the fourth floor, and its composite business model created a new look of sports fashion aesthetics.
AI intelligent generation of exclusive "Star Year Dragon"
From 0:00 on December 21 to 22:00 on December 31, consumers can configure [Star Wish Value] on the astrolabe through the H5 interactive page of the first Yaohan WeChat official account, and they can generate their own personal [Star Year Dragon] through AI intelligent digital technology.
Just share your [Year of the Star Dragon] to your friends/WeChat group/circle of friends, and friends can click to help [Year of the Star Dragon], and get a certain number of times to open the public welfare treasure box, contribute to the first Yaohan joint public welfare activities, and get a public welfare thanksgiving poster with an exclusive code.
The first original IP image "Dragon Heavy" debuted
Launched I"Love" 12.31 for the first time to launch the original IP image, to create a love-filled atmosphere of the Year of the Dragon, the combination of different cartoon dragons and love, with love solitaire, let love unlimited, and give consumers a "dragon" love.
Combined with IP modeling, a carnival-themed stage is set up in the atrium on the 2nd floor to create a unique year-end carnival ceremony. Cooperate with various activities to design IP peripheral products, and at the same time update the layout of the dining area on the 9th floor, and extend the visual image at the elevators and entrances on each floor.
【Related Links】
▶ Regarding discounts, more subdivided large-scale buying and gifting - two new product activities: customers pay a lump sum for Class A products (some famous products on the 1st floor, women's shoes/clothing on the 2nd floor, sports/part of inlaid jewelry on the 3rd, 4th, 5th, and 6th floors, bedding/some household items on the 7th floor, and shopping mall goods on the 8th floor) over 500 yuan, Class B products (some famous products on the 1st and 2nd floors) over 600 yuan, and Class C products (cosmetics, small household appliances) over 1,200 yuan, Class D goods (home appliances) over 3000 yuan can get 300 yuan coupons, buy more and get more; unchanged high gold content - coupons are universal, gold bars and gold jewelry, Apple series products, famous watches and jewelry, small household appliances and other commodities are eligible for coupons; unchanged popular commodity subscription - gold bars, mobile phone popular products still use the "purchase lottery" method.
▶ About express delivery, free shipping to home: First Yaohan has always worked hard to provide consumers with high-quality services, and Bailian members can scan the code at the express point to receive free shipping coupons for any consumption, and enjoy free express delivery of purchased goods nationwide. In addition, the mall also provides free wheelchair rental, bulky goods handling, strollers, 2-hour power bank rent-free and other services.
▶ Regarding cashiering, set up indoor centralized cashiers: This year's OK card centralized cashier is still located indoors, eliminating the hardship of consumers waiting in line in the cold wind (location: 9th floor, next to Mimi Huaiyang, Bailian OK card/point card, OK card package payment is accepted). During the event, cashiers on the B1 floor to the 8th floor will accept cash, ICBC QR code payment (WeChat, Alipay, digital currency), bank cards, pick-up cards and point cards (designated cashiers), as well as event coupons.