Xiaomi SU7 was leaked by the media and former employees, and the official response will reserve the right to pursue it
Every time we photograph a new car that is not yet on the market, we have to sign a non-disclosure agreement and strictly abide by the rules of the agreement, usually with a high penalty to prevent us from divulging information about the new car in advance. But recently, when a certain media was filming Xiaomi car SU7, it was officially required to pay 3 million yuan in compensation according to the contract because it leaked several work photos, but after careful analysis by netizens, it is suspected that there is something else wrong with this matter.
First of all, the 3 million default amount seems to be a bit small, because for a blockbuster model like Xiaomi SU7, the liquidated damages are generally set relatively high, like the previous ideal or Xiaopeng and other particularly heavy new car liquidated damages are generally around 500-10 million yuan, in comparison, the 3 million yuan of Xiaomi cars seems to be a bit less.
Then let's look at the three pictures exposed by the media, except for the design and styling of the car, there is no technical or data information leakage, the most strange thing is that the angles of these three pictures are just right, and the photos are also suspected of color grading. In addition, Xiaomi SU7 did not have any camouflage during the recent road test, and people can't help but feel that this so-called leak incident is a self-directed and self-acting Xiaomi car, what do you think?
Combined with what Lei Jun said in the previous interview, "I am worried that Xiaomi cars will not be popular at first, but I am worried that Xiaomi cars are too popular, and it will take a long time for delivery". Netizens feel that this operation is undoubtedly for Xiaomi SU7 to gain another wave of attention before the launch, and the media leak is also a good way to create hot spots.
Earlier today, Xiaomi officially issued an announcement that the media that leaked the secret was "ZAKER" and "Xiaobai buys a car" An employee, and at the same time, the two people who leaked the secret will be held accountable according to the confidentiality agreement, including but not limited to public apology and compensation, and also hold three former Xiaomi employees accountable for malicious leakage and rumors. Judging from this announcement, Xiaomi SU7This leak is not as self-directed and self-acting as everyone said, what do you think about this?
