On the evening of December 22, Oriental Selection announced on the Hong Kong Stock Exchange that Sun Dongxu had resigned as a non-executive director of the company, effective immediately. The reason for his resignation is that in view of the recent public opinion turmoil, Sun Dongxu has mismanaged the brand and reputation of Dongfang Selection. The Board of Directors believes that Sun Dongxu's resignation can better safeguard the interests of the Company's shareholders.
According to the latest list of directors disclosed by Oriental Selection, Yu Minhong is the chairman of the board of directors and executive director of the company, and Sun Chang is a non-executive director of the company.
Previously, on December 16, the board of directors of Oriental Selection had resolved to remove Sun Dongxu as chief executive officer and remove him as an executive director.
On December 22, the official WeChat public account of Oriental Selection released a poster, and from December 28th to 31st, Oriental Selection Guangxi was launched. In the latest poster, Dong Yuhui appears in the "C position".
According to the analysis of Debang Securities Research Report, affected by the adjustment of the live broadcast schedule of Oriental Selection on December 10 and the public opinion of key opinion leaders (KOLs), the share price of Oriental Selection fell by more than 25% from December 11th to 14th, and the number of fans fell by more than 2 million on the 16th. The core KOL is the traffic pillar of the early curve overtaking of live broadcast e-commerce and the brand breaking the circle, Dongfang Selection is undergoing the process of transformation from live broadcast IP to platform, and the dependence on a single channel is too high or there is a large business risk, and the multi-level matrix building of KOL and multi-platform channel operation are the direction of the steady operation of the e-commerce platform. There is still room for optimization in the fineness of the cohesion and management mode of the platform transformation.
Up to now, the number of fans of Dongfang Selection's Douyin account has reached 31.396 million, exceeding the level before the "small composition" turmoil. Previously, the number of followers of Dongfang Selection's Douyin account once fell below 28.4 million.
From the perspective of stock price performance, as of the latest, the price of Oriental Selection Hong Kong stocks closed at HK$28.85 per share, with a total market capitalization of HK$29.3 billion.
Source: Financial Times Client Reporter: Zhang Chi Editor: Liu Nengjing E-mail: [email protected]