Recently, JD logistics layoffs have attracted much attention,According to reports,JD carried out a wave of small-scale layoffs as early as the end of last month,For the compensation of laid off employees,JD provided N+1 compensation method,Some employees calmly accepted the layoff arrangement,Received compensation and left directly,And other employees who are dissatisfied with the compensation plan were told to take legal means to protect their rights,Therefore,Jingdong's layoff turmoil has been pushed into the public's field of vision。
At that time, Liu Qiangdong was full of scenery and high spirits
Hearing this news, some people can't help but ask such questions: "I said that I would always be brothers, but is it that Brother Dong is now going to break his promise and abandon his brother"? Once upon a time, Liu Qiangdong's speech video was still vaguely echoing in everyone's minds, and his impassioned speech really made people listen to the blood boiling, and he affectionately called all Jingdong employees brothers, and promised to let his employees under him buy a house, and his family members could afford to get sick.
At that time, Brother Dong often appeared in front of the camera, and I still remember that he returned to his hometown in Suqian, Jiangsu, and took his young daughter-in-law to give 10,000 yuan to every old man over 60 years old in the village.
The frustration gradually receded into the background
It's a pity that no matter how beautiful people are, there are times when they are frustrated, since the 18 Minnesota incident, Dongge has been much more low-key, began to retreat behind the scenes, rarely appeared in front of the camera, and gradually handed over the power to Xu Lei, and since then, Jingdong's upward momentum has begun to step on the brakes, and it is facing more and more external troubles.
Now JD.com not only has to face Taobao and Tmall, but also has to deal with the competition of Pinduoduo
First of all, Pinduoduo's sudden rise, with a knife plus a low-cost and cost-effective strategy, sweeping the low-end market, with the strategy of surrounding the city in the countryside, quickly seize a large number of e-commerce market share, Pinduoduo's share of the initial impact on Jingdong is small, but in recent years, with the continuous improvement of Pinduoduo's profitability, it has also begun to exert force in the high-end market, coupled with Pinduoduo's light travel mode, and the crazy spread of a knife like a virus, it can really be said that it is all the way forward, and Ali and Jingdong are losing and retreating.
Especially since the beginning of this year, Pinduoduo's market value has soared, once rushing to the position of China's e-commerce boss, in today's consumer market is so sluggish, its revenue in the third quarter has almost doubled, and profits have increased by nearly 40%. As the second brother of e-commerce, JD.com's market value is less than a fraction of Pinduoduo's, and compared with Pinduoduo's less than 20,000 employees, JD.com's number of employees is 35 times that of it.
However, I have to praise the scale of JD.com, which has supported so many employees and solved the employment of so many people, and although it has recently taken some layoffs, it still cannot hide its contribution to society.
In addition to Pinduoduo, there is also an extrusion from live streaming
In addition to facing competition from old rival Ali and the strong rise of Pinduoduo, JD.com has to face competition. It is also necessary to deal with the squeeze from the new track, not long ago during the Double Eleven, the competition incident caused by the price problem between Jingdong and the big anchor Li Jiaqi is still in our minds, which is still fresh in people's memories, and Li Jiaqi is just a representative of many live broadcasts, in the hot live broadcast industry, there are thousands of anchors of all sizes squeezing the living space of JD.com, and they are eating away at the big cake of the e-commerce market all the time.
Make JD's already facing huge challenges worse,JD's current situation has to be said to be very difficult,It is not an exaggeration to describe it as"There is an ambush in front、There are chasing soldiers in the back"It is not an exaggeration to describe it,JD as a giant enterprise with more than 500,000 employees,It is not easy to survive in the case of many competitors。
Comments
Thinking about it now, it is normal for Liu Qiangdong to make the decision to abandon some of his brothers and make layoffs on JD.com, after all, no matter how good the promise is, it is not worth mentioning in the face of survival. In the face of the layoffs, we have no way of knowing whether Dongge's original intention has changed, but in the face of the market environment, no matter how tough a person is, he has to lower his arrogant head.
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