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In the socialist market economy with mainland characteristics, it can be said that national enterprises are an important part of it, and it can be said that outstanding national enterprises can not only drive the local economy, but also provide thousands of jobs.
But on December 25, the official WeChat account of Daoxiang Village issued an obituary, and its founder died at 19:30 on the evening of December 24 due to ineffective medical treatment.
[▶> another national entrepreneur passed away<◀]
Friends who like wine should know several leaders in the mainland national enterprises, and I believe that the fragrance of rice flowers is also the favorite of many friends, but last night, the official WeChat account of the rice flower fragrance group released an obituary and adjusted the official website to black and white.
On the obituary posted on the WeChat public account, Daohuaxiang announced that Cai Hongzhu, the founder of the group and lifelong honorary chairman, passed away at 7:30 p.m. on December 24, 2023 due to ineffective medical treatment.
Cai Hongzhu is only 73 years old this year, and in the contemporary society where the average age is rising, it can be said that it is a pity to die at this age, especially as the founder of the mainland 10 billion liquor group, it is really regrettable.
But birth, old age, sickness and death are the norm in the world, Cai Hongzhu handed over the company to his son five years ago, but this still can't erase his contribution to the success of Daohuaxiang.
Daohuaxiang has the largest production base of high-quality liquor in Hubei Province, and its related industries have developed into an industrial cluster focusing on liquor brewing and production, supplemented by logistics, supporting facilities and cultural tourism.
Not only Daohuaxiang, which is the group's signboard, but also its Guan Gongfang and Jun Zhihong, which have been recognized as "China Famous Trademarks" by the State Administration for Industry and Commerce.
Later, Daohuaxiang was recognized by the Ministry of Commerce as a member of the "China Time-honored Brand", to know that the enterprise that can be called this name, whether it is product quality or brand effect, is one of the top one in the national enterprises.
Today's Daohuaxiang has 23 domestic advanced automatic filling production lines, and the advanced annual output has been able to exceed 100,000 tons.
It can be said that this winery, located on the east side of the Three Gorges Dam on the Yangtze River, has indeed won their honor with excellent performance, but who would have thought that when it first started, Daohuaxiang only had a start-up capital of 1,500 yuan?
[▶> started with a loan of 1,500 yuan<◀]
Cai Hongzhu was born in Yichang, Hubei Province in October 1951, and when he was 31 years old, he decided to set up the first local soy sauce factory in his hometown.
At that time, the spring breeze of reform and opening up blowing in the southeast of the mainland can be said to make many business-minded people see the opportunity to go to the sea to do business, so Cai Hongzhu took out a loan of 1,500 yuan and set up the first soy sauce factory with only three people and three cylinders.
In his early years, Cai Hongzhu worked as a primary school teacher, raised bees, and also worked as an accountant in the sales department of a local farm tool factory, so he can be said to be a very business-minded person.
The soy sauce factory was also under his management, and it became bigger and bigger, and later Cai Hongzhu also successfully became a well-known "10,000 yuan household" in the village.
Although making household seasoning necessities such as soy sauce is a very lucrative and less risky business, Cai Hongzhu's grand blueprint is not limited to this, and in 1986, Cai Hongzhu officially entered the liquor industry with the support of the local government.
In 1992, Daohuaxiang was established, and it can be said that Cai Hongzhu has gone from a loan of 1,500 yuan at the beginning to the establishment of his own liquor brand, but he has just started in the liquor industry.
The liquor industry is a new industry for Cai Hongzhu, and he also decided to make his own achievements, so after its establishment, Cai Hongzhu put forward the development policy of "two finds, one creation, and three highs".
In the winemaking, we should look for two things, find famous teachers and famous factories to produce, and then create a famous brand of our own, and use the high starting point, high quality and high efficiency of the brand as a signboard.
It can be said that such a policy is still applicable today, let alone thirty years ago, so Daohuaxiang Baijiu quickly entered the market and successfully achieved good results.
[▶> the former "life and death crisis" <◀]
In 2010, in the China Liquor Brand Value Ranking sponsored by the China Liquor Circulation Association, Daohuaxiang ranked 25th among Chinese liquor companies and 18th in the Chinese liquor category with a brand value of 5.16 billion yuan.
As of the analysis report and list of "China's 500 Most Valuable Brands" released last year, the brand value of Daohuaxiang has reached 101.868 billion yuan, falling into the ranks of 100 billion enterprises, Cai Hongzhu can not be said to be unsuccessful.
In 2001, Cai Hongzhu, who had just returned from a business trip, lost consciousness directly in front of him when he returned home and took out the key to open the door.
After the examination, the results made everyone fall silent, the result of the stroke was not expected by anyone, if the disease was serious, then Cai Hongzhu would only be able to use a wheelchair after that.
It is precisely because of the sudden illness of the company's top leader that it has caused a strong chain reaction within the company and locally, not only the people in the company are in turmoil, and many business backbones have been poached by competitors one after another, and rumors are also rife in the town.
Because the situation in the company is not optimistic, the loan companies have also come to collect debts, and the dealers have also appeared in a large area of "no payment for goods".
In April 2002, the company's chief financial officer was seriously injured and hospitalized after being hit by a motorcycle, and just four months later, the vice president of marketing at that time, Daohuaxiang, was killed on the spot when he collided with an oncoming truck while driving.
It can be said that the successive blows have made Daohuaxiang almost fall to the bottom, and the annual sales volume of that year has also fallen from the original 670 million yuan to 280 million, but it was at the critical juncture that Cai Hongzhu returned.
Under his leadership, Cai Hongzhu began to lead the company out of the predicament in 2003, successively acquiring Guan Gongfang, Qu Yuan and other wine companies, and in 2006, he led Daohuaxiang back to the peak, with sales of 1.5 billion yuan and profits of 100 million yuan.
It is a very exciting story for Daohuaxiang to reach the peak under the leadership of Cai Hongzhu, and Cai Hongzhu's unique business philosophy and excellent business acumen are also worthy of learning and Xi reference for future generations.
It can be said that the sudden death of such an excellent entrepreneur is really regrettable, and I only hope that heaven will not be sick and go all the way!