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There are many sportswear, but it is the best "texture"!
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With the release of the previous Fear of God and adidas collaboration series, people have focused on Fear of God's signature simple aesthetics across sports and daily life and formal wear, and through loose and highly textured tailoring, the sporty atmosphere is integrated into more scenes of life.
In fact, Fear of God isn't the only one that embraces this philosophy, Reigning Champ from Canada can give you the same experience.
In fact, some people in China will not be unfamiliar with this brand from Canada, the brand "RC" cross-letter Logo baseball cap has a high exposure in China, but if you only regard Reigning Champ as an accessory brand, it is really a pity, elegant sports cut and minimalist taupe tones, it is actually the best choice for you to be able to straddle sports and daily style!
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Reigning Champ：
A Canadian brand with American and Japanese genes
With its minimalist design, classic quality, and focus on comfort and durability, the Reigning Champ is also easy to mistake for a Japanese brand by those who don't know it well, after all, we can find many similar brands in Japan.
In fact, Canadian-born Reigning Champ has a lot to do with Japanese fashion and clothing culture, thanks to the company behind the brand, CYC Design Corporation and its founder, Craig Atkinson. In the 90s, Craig Atkinson made a living in Japan as a distributor and consultant for imported American retro style brands, and everyone knows that Japan's booming market and unique needs not only attracted many brands to come to pan for gold, but also further transformed related American styles, from denim, Ivy, to West Coast sportswear.
With the attitude of "it's better to do it yourself than to do it yourself", Craig Atkinson founded CYC Design Corporation and incubated the Reigning Champ brand in 2007 to pay homage to American sports culture and Japan's unique aesthetic. Therefore, Reigning Champ often gives people the "illusion" that Japanese brands have absorbed American retro culture, especially sports culture, and then transformed it into their own local style.
Craig Atkinson
If there's one thing about Reigning Champ that's "Canadian", it's probably because of its industrial genes that are very good at developing fabrics. Born in the industrial zone of Vancouver, Canada, the developed textile industry, coupled with the Japanese brand's attention to craftsmanship and details, has also shaped Reigning Champ's personality of paying special attention to the quality of fabrics.
In fact, Reigning Champ will also be considered a fabric brand from the beginning, from traditional knitted fabrics to modern technical fabrics, it has been carefully developed and has become an important business for the brand, such as Archaeopteryx, Supreme and other brands of fleece fabrics are from Reigning Champ, which also shows that its fabric craftsmanship is at the top level, favored by brands in different fields.
However, just as the brand's baseball cap is popular but by no means the whole story, Reigning Champ, backed by its outstanding fabric skills, brings us a different sense of sports culture and breaks people's imagination of traditional sportswear.
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Not more than Logo, more than texture
Aesthetic creation based on a healthy lifestyle
Others will also define Reigning Champ as a basic brand rather than a sports brand, but in fact, the two can be combined, and we might as well think of it as a "sports basic" brand. Rooted in sports and sports culture, Reigning Champ still focuses on sports itself and focuses on the production of "high-end sportswear" in the context of more and more sports brands developing towards the trend.
Of course, we can't simply compare Reigning Champ with most of the sports brands we come into contact with in our daily sports, and the sports culture promoted by the brand is not actually a professional sports field, but is based on a more everyday sports lifestyle.
Reigning Champ's "high-end sportswear" is not aimed at pursuing how avant-garde sports technology is, but its high-end often has both the texture of the basic model, and the comfort and functionality of sportswear, breaking through the boundary between "sports" and "life", so that people can enjoy the pleasure and fun brought by sports in their daily lives.
In fact, we don't think this concept is too unusual now, because taking outdoor sports as an example, the emergence of concepts such as Ubran Outdoor and Gorpcore has brought us closer to the scene of outdoor sports and urban life. In the early 90s, the trend of fitness and running in the United States also allowed more people to try to match sportswear in different styles and scenes to "graft" the transition between sports, work and daily life, and then this style of life has also been reshaped to varying degrees in the Japanese market.
Reigning Champ, which has both "American sports culture" and "Japanese style aesthetics" genes, naturally inherits this concept, but it involves a wider range of sports, incorporating more different sports people's daily lifestyles into the daily life, and creating "universal" sportswear for them.
Whether hiking, running, basketball, football, tennis, baseball, boxing, golf, fitness training, or through co-branding with leading brands in the sport, or self-developed, Reigning Champ's sportswear not only meets our needs for comfort and functionality while exercising, but also allows us to match the sportswear we wear in a variety of styles.
Today, Reigning Champ continues to penetrate more niche sports, creating sportswear based on "sports professionalism" and "everyday wearability".
Previously, Reigning Champ also cooperated with popular sports brands such as Asics, New Balance, and adidas, but perhaps Reigning Champ, which focuses on spreading sports lifestyle culture, could not bring more exposure, and the relevant cooperation was later stopped.
Now Reigning Champ is also co-branded, but it is more from the perspective of sports life, to convey related sports culture and aesthetic concepts, such as boxing brand Everlast, tennis brand Prince and other objects, they are all representatives of this field, creating sports items that can be worn for related sports, but also can be worn alone or as an inner layer for different seasons, different fashion, The matching of street aesthetics has a degree of professionalism and a very flexible style effect, which can be worn into more scenes.
Although the Reigning Champ collaboration is difficult to break the circle, it is definitely the most "practical" for people who like related sports.
Everlast x Reigning Champ
Prince x Reigning Champ
In terms of design, Reigning Champ implements a simple and clean appearance, without superfluous patterns and logos, and is dominated by cool colors such as black, white and gray, or neutral colors, which not only strengthens the expression of the sports atmosphere, but also gives it the prerequisites for style and texture.
Therefore, for Reigning Champ, the texture of sportswear is also a part of its special importance. Not only the design, but also the continuous investment in research and development in fabrics, the texture of Reigning Champ does not look like the sports brand in the public's impression at all.
Through this versatile and flexible design, Reigning Champ has created a "can be worn anywhere" sportswear, and for those who love sports themselves, choosing Reigning Champ can make your daily life more intimate with the sports you love. For those who don't exercise much, or don't participate in sports much, Reigning Champ can also cut in from the perspective of style and aesthetics, convey the healthy aesthetic concept of sports lifestyle, and make people brave to take the first step.
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"More than just a basic"
Although Reigning Champ's tracksuits have a basic and practical look, they can't be summed up by just two words.
The first is the details of the cut, in order to adapt to different body types, but also to better adapt to the daily collocation of different scenes, Reigning Champ has launched three silhouettes: Slim, Classic, and Relaxed.
Slim is a modern sporty cut that will better follow the curves of the body, the Classic version returns to the silhouette of American retro sportswear in terms of tailoring, which can be worn for lightweight sports and can also be matched in a variety of styles, and Relaxed is a style specially developed for large body people, of course, you can also use it for large-scale styling.
Slim
Classic
Relaxed
Secondly, even the most ordinary color scheme, Reigning Champ will also be careful to study, behind the simple and clean colors we see similar to other basic models, is the brand according to different life themes to think and create effects.
For example, the recently released "Midnight Club" colorway is inspired by the shadows of the night sky from dusk to dawn, using a mixture of navy blue and black to give the surface a deeper matte texture. In addition, the "Kyoto Black" color scheme is a lacquer black color obtained by dyeing and washing many times using the traditional Japanese kimono dyeing process, which not only has a deeper texture and is not easy to change color, but also implements the brand's belief in healthy living.
Midnight Club
Kyoto Black
Of course, the most important part is still in the fabric of Reigning Champ, in fact, in terms of the fabric technology of the brand, Reigning Champ is also worthy of the status of a "fabric research and development center".
Starting with pure cotton fabrics, the brand has developed "lightweight" and "middleweight" terry fabrics, one of the most popular sweatshirt fabrics on the market, striking a balance between comfort and durability.
In addition, on Reigning Champ's own sweatshirts, we can also see the "flat lock seams" logo, which is structurally optimized for comfortable wearing experience and prevents abrasion caused by line seams during sports.
With the increasing variety of sports included by the brand, in addition to pure cotton fabrics, Reigning Champ has also launched a number of leading technical fabrics.
For example, the "Performance" series is a high-performance sportswear series specially launched for Reigning Champ for high-intensity running and multi-training, featuring highly breathable, tearproof Deltapeak mesh, which is smooth and dense and can maintain the shape of the clothes well during training, has a certain memory function, and is not easy to rub sound.
Performance series
As the name suggests, the "Alpine Range" collection is an outdoor collection designed for professional off-road sports and hiking, with waterproof and temperature-controlled Polartec Power Air fleece, quick-drying, lightweight, anti-microbial DeltaPeak material, and highly breathable inner lining fabric Dot Air.
Alpine Range系列
All of this shows that the unrivalled texture of Reigning Champ sportswear starts with its one-of-a-kind fabrics and gives the final piece a long-term and efficient value. From this point of view, the concept of the sporty lifestyle presented by the brand is by no means a recreation of the retro sports style of the past.
On the surface, Reigning Champ's tracksuits have a philosophy of simplicity, but behind them is a belief in the details. Those brands that make people want to exercise at a glance are precisely the brands that are easy to use but have an extraordinary experience.
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你觉得Reigning Champ能替代Fear of God吗？
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