On December 30, 2024, the sci-fi romance movie "If You Are Honest Do Not Disturb 3" directed by Feng Xiaogang was finally released after a long wait. This movie is starring top actors Ge You and Shu Qi, as well as Fan Wei, Li Chengru, Yue Yunpeng, Chang Yuan and other powerful actors, as well as Yao Chen, Guan Xiaotong, Wu Yicong's friendship starring, Yu Shuxin also introduced it specially.
Although "Do Not Disturb 3" has such a strong cast and a good reputation for the first two works, the box office on the first day of release was only 24.3 million yuan. Up to now, the cumulative box office of the film is 52.69 million yuan, ranking fifth in the total box office of new films on New Year's Day in 2024. This result may come as a surprise to many, as they expect the film to achieve higher box office results.
The producers of this film include two listed companies, China Film (600977) and Huayi Brothers (300027), which shows the attention and participation of the capital market in the film industry. As a cultural industry, the film industry is not only the creation of entertainment products, but also a huge industrial chain, involving all aspects of creation, production, distribution, and screening. The box office performance of a film is not only related to the return of the producer and actors, but also reflects the audience's acceptance of the film and the market's reaction.
As for the reason why the box office performance is not as good as expected, some people may blame it on the fact that this is the third installment in the series, and the audience has developed a sense of fatigue with the plot and characters, so they are no longer as keen to watch as the first two installments. In addition, sci-fi romance movies are not particularly popular in the market, and audiences may be more inclined to choose other types of movies.
In addition, Ge You's statement at the premiere also caused some discussion. He humorously stated that he was too old to play romantic scenes, and suggested that the director find a younger actor to replace him. This statement also aroused the attention and discussion of the audience, some people think that Ge You's appearance is a major attraction of this series, while others support his decision, believing that the age of the actor and the matching degree of the role are very important.
For the analysis of the box office, in addition to the audience's consumption choices and the performance of the actors, the impact of the social and economic background on the film market should also be considered. For example, in recent years, the competition in the Chinese film market has become increasingly fierce, with new films constantly emerging, and audiences have a wider range of choices. In addition, the impact of the new crown epidemic cannot be ignored, and the opening hours and capacity restrictions of theaters have had a certain impact on the box office.
In terms of law and policy, the film industry faces many challenges and problems. For example, the film censorship system and box office fraud problems all require relevant departments to strengthen supervision and regulation. At the same time, it is also necessary for the national and local governments to provide more support and preferential policies to promote the healthy development of the film industry.
From an international perspective, we can learn from the successful cases and experiences of other countries. For example, the Hollywood film industry in the United States has an important position in the world, and its success is inseparable from the deep integration with other industries and the development of international markets. The Chinese film industry can improve its influence and competitiveness by strengthening cooperation with other countries.
To sum up, the sci-fi romance movie "If You Are Honest Do Not Disturb 3" directed by Feng Xiaogang did not perform as expected at the box office on the first day of release, which triggered thinking about the development of the film market and industry. As a cultural industry, the film industry not only creates economic benefits, but more importantly, conveys cultural values and leads social trends. The government, all links in the industry chain, audiences and actors all need to work together to create a better environment for the healthy development of China's film industry.