Text: Understand the original Chedi Chang Siyue
On January 9, the company learned from smart that Yi Han had returned to smart as the deputy CMO of the smart brand global company and the CEO of the Chinese marketing company. It is understood that Yi Han will be responsible for the marketing, sales and service-related business of the smart brand in Chinese mainland, and will report directly to Zhang Mingxia, CMO of the smart brand global company.
Yi Han, Deputy CMO of smart Brand Global and CEO of China Marketing Company
According to public information, Yi Han has more than 20 years of experience in the automotive industry and has held management positions in Geely, Lynk & Co, Volvo, Xiaopeng, Radar, Smart and other brands. It is worth noting that in the early days of the preparation and establishment of the smart brand global company, Yi Han was one of the core members of the start-up, and now he has joined smart, which is a return.
According to the data, the cumulative global delivery volume of smart after the brand renewal has reached nearly 70,000 units, and its business has covered 21 countries and regions such as China, Europe, the Middle East, Southeast Asia, and South Asia. In 2023, the all-new smart Phantom #3 will be officially launched, and from 2022-2025, smart will launch a new model for a new market segment every year.
New smart sprite #3
It is worth noting that at the 25th anniversary of the smart brand's global fan carnival, Tong Xiangbei, CEO of the smart brand global company, also revealed that a 2-seat version of the pure electric model is currently under development, and it may be named Elf #2.
smart will be available in a two-seater electric model
Tong Xiangbei said that at present, smart has Elf #1 and Elf #3 on sale, "The Elf #2 in the middle is reserved for 2-seater cars (named)." It is understood that the smart R&D team has started the development of the 2-seat version of the pure electric model 3 years ago, and for the 2-seat version of the model, smart will launch a pure electric architecture.
As for what adjustments the smart brand will make in the marketing side after Yi Han's return, the car emperor will also keep an eye on it.