In 2023, 600 Golden Dragon natural gas buses will be exported to Mexico.
King Long autonomous driving series
Golden Brigade "Leader" won the China Design Gold Award.
On January 5, 160 Suzhou Jinlong Haige high-end pure electric buses were exported to Pakistan to welcome a "good start".
Chongqing Zhongsichuang patented product: piping head.
King Long's intelligent vehicle terminal solution won the second place in the national finals of the China Industrial Internet Competition. The picture shows Dr. Jiang Jin's speech.
2023 marks the 35th anniversary of the establishment of Xiamen King Long Automobile Group Co., Ltd.
Since its establishment, King Long Automobile Group has always kept up with the pace of the times, adhered to the original intention of "customer first", adhered to the ingenuity of "quality first", and realized the gorgeous turn from a pioneer to a leader with a pioneering spirit and the courage to be the first, and created three well-known brands of King Long Bus, King Passenger Car and Higer Bus, and repeatedly influenced the industry with technological iteration and product innovation.
Looking back on the past year, King Long Automobile Group started with running, worked hard, carried out in-depth theme education, enhanced the awareness of striving for excellence, striving for the first and striving for efficiency, fully implemented the new development concept, actively served and integrated into the new development pattern, and handed over a brilliant answer.
2024 is a crucial year for the implementation of the 14th Five-Year Plan, and it is also a crucial year for the transformation and development of the Group. The relevant person in charge of King Long Automobile Group said that it will continue to participate, lead and drive the high-quality development of the new energy commercial vehicle industry in the direction of electrification, networking and intelligence, contribute to the "Golden Dragon Power" to accelerate the construction of a transportation power, practice the "double carbon" goal, and promote the global rise of the national automobile industry brand.
Strong product strength
Enrich the product pedigree
New products on the market become "explosive"
Since its establishment, it has always been at the forefront of the market, and one of the secrets of King Long Automobile Group is to believe in and practice this concept - good products are the golden key for enterprises to open the door to the market.
Founded in 1988, King Long Automobile Group is the first listed company in China's bus industry. However, if your impression of King Long Automobile Group is still stuck in the "bus" and "tourist bus", then it needs to be changed.
Respond to the situation and change according to the needs. Seizing the opportunity of "double carbon", keeping up with market demand, and relying on its first-mover advantage in new energy bus technology and industry, King Long Automobile Group has fully entered the commercial vehicle track, expanding from a single bus R&D and manufacturing to a full range of new energy commercial vehicles, with products covering the whole vehicle and core components.
Improving product strength is the top-down consensus of King Long Automobile Group. In recent years, the Group has continued to promote product R&D and innovation, continuously enrich product pedigree, cultivate "fist" products, explore the application of business models, and steadily move towards a new journey of high-quality development.
Highway buses, tourist buses, city buses, light logistics vehicles, new energy trucks, special vehicles and autonomous buses...... Kinglong continues to unlock more application scenarios, and many new products become "hot models" as soon as they are launched.
King Long released the new energy heavy truck brand - King Long Dongsheng, and brought the trunk logistics intelligent transportation solution, the heavy truck can quickly change the battery within 5 minutes, and can last nearly 400 kilometers when the full load is 49 tons; Large-capacity cargo compartment, able to walk the streets and alleys in the old city, Golden Dragon Longyun pure electric logistics vehicle solves the pain points of logistics and transportation, which is more cost-saving and environmentally friendly...... It can be said that every "hot" new product embodies the crystallization of years of technological innovation of King Long Automobile Group, and carries the value mission of customer-centric.
Strategists go far. In the face of new market challenges and opportunities in 2024, the relevant person in charge of King Long Automobile Group said that the group has built a full-coverage and full-range new energy commercial vehicle product matrix, and with the concept of openness, collaboration and win-win, it has continuously developed a new ecology in the field of commercial vehicles, provided full-scenario solutions for commercial vehicles, and its strong product strength has given the group confidence and confidence in its development.
Excellent brand power
Integrate into the new development pattern and show the charm of "Made in China" to the world
King Long Automobile Group has taken the initiative to embrace the new development pattern of domestic and international "dual circulation" and accelerated the pace of moving towards the world stage.
For 26 consecutive years, it has been selected as a car brand for the National Two Sessions, served the Hangzhou Asian Games, and escorted the China International Import Expo for six consecutive years...... In 2023, King Long Automobile Group will provide transportation guarantee for many grand events with "zero failure" and high-standard service, showing the world the super charm of "Made in China".
Then look overseas. As a pioneer in the export of passenger cars, King Long Automobile Group grasps the trend of accelerating the promotion and application of foreign new energy vehicles, takes the initiative to change, faces difficulties, and creates a new situation in overseas markets.
In April 2023, 200 King Long 18-meter BRT buses were exported to Uzbekistan, which was the first BRT bus to be introduced in batches in the country; in May, 780 Suzhou King Long high-end buses were exported to Saudi Arabia with an amount of more than 400 million yuan, which is the largest order for Chinese buses to be exported to Saudi Arabia in 2023; Golden Passenger Cars won orders for 600 CNG buses from Mexico; 128 natural gas buses were exported to Kyrgyzstan; just after New Year's Day this year, 160 Suzhou King Long Higer high-end pure electric buses were exported to Pakistan, with an order amount of more than 150 million yuanIn addition, in Russia, Norway, Thailand, South Korea and other places, King Long Automobile Group has also won a number of batch orders, and continues to achieve new heights of Chinese bus brands.
According to the data, in 2023, King Long Automobile Group will export a total of 18,800 vehicles, a year-on-year increase of 25.8%, and its products will be sold to more than 170 countries and regions on five continents, and the export value will continue to rank first in the domestic bus industry, of which 3,946 new energy vehicles will be exported, a year-on-year increase of 20.67%. It is worth mentioning that from a single product export to tailor-made transportation solutions, King Long Automobile Group is deeply involved in the joint construction of global mass transportation, and has cooperated with overseas customers in 16 bus assembly plants.
With its leading scientific and technological strength, high-quality products and high-level services, King Long Automobile Group responds to every yearning for a better trip, and in the process, it continues to build a brand style and refresh the global users' perception of the "Made in China" brand. In the 2023 "China's 500 Most Valuable Brands" list released by the World Brand Lab, the companies under King Long Automobile Group were once again honored on the list, among which King Long Bus ranked 114th with 80.979 billion yuan, Higer Bus ranked 129th with 78.718 billion yuan, and Golden Passenger Car ranked 210th with 44.685 billion yuan, and the brand value of "Sanlong" exceeded 200 billion yuan, further enhancing the brand influence.
Hardcore innovation
We should make efforts to innovate in science and technology and speed up the formation of new productive forces
At the end of 2023, a good news came. In the national finals of the 5th China Industrial Internet Competition, King Long intelligent vehicle terminal solutions defeated many large central enterprises, and won the second place in the "leading group" of 1024 national entry schemes, Jiang Jin, assistant to the dean of the Engineering Research Institute of Xiamen King Long United Automobile Industry Co., Ltd., introduced: "At present, King Long's intelligent vehicle terminal has achieved large-scale mass production and application, completed multiple rounds of reliability, stability and safety and other performance tests, and all performance indicators are ahead of the industry level. ”
The beginning of 2024 ushered in good news. The Fujian Provincial Department of Industry and Information Technology has released the public list of typical application scenarios of artificial intelligence in Fujian Province (the first batch). Golden Travel's self-developed 5G Internet of Vehicles dual-driving dual-control artificial intelligence micro-cycle autonomous driving bus successfully made the list.
This is a vivid embodiment of the hard-core innovation power of King Long Automobile Group. When you open the official website of King Long Automobile Group, the first thing that catches your eye is its brand proposition - "Innovation and Enterprising Achievement of Customers". Along the way, the group has adhered to its own "change" and "unchanged", what has not changed is the original intention of insisting on making good products, and what has changed is the continuous innovation and research and development that keeps up with the times and the trend of science and technology.
Scientific and technological innovation is an important driving force for the development of King Long Automobile Group, and it is also a solid foundation for it to always lead the industry trend. In this regard, King Long Automobile Group has always maintained high investment, high standards and forward-looking. The group has first-class R&D institutions such as nationally recognized technology centers, postdoctoral research workstations, experimental centers, and key laboratories of bus safety, energy conservation and environmental protection. In 2023, a total of more than 700 million yuan will be invested in R&D, 154 patents will be authorized, including 64 invention patents, and the core competitiveness of new energy vehicles, intelligent networked vehicles, key components and other fields will be further improved, and the formation of new quality productivity will be accelerated, leading many innovations in China's bus industry.
The sense of innovation accumulated in the bones for more than 30 years has become more and more intense along with the thinking of the new situation and new actions. With the mission of being the first to try, King Long Automobile Group has created many firsts in the province, the first in the country, and even the first in the world, and has engraved many exploration marks in the industry. Taking last year as an example, the high-end model "Navigator" won the "China Design Gold Award", becoming the first "China Design Gold Award" winning project in Fujian Province; won the championship of the 2023 Dubai Autonomous Transportation World Challenge, and the intelligent networked products have achieved full coverage of different models in the 1.6 to 18 meter section, covering the industry's most complete intelligent networked product line; independently developed the first 125KW hydrogen fuel cell system in our province, "key technology and industrialization of high-performance hydrogen fuel cell buses" The project won the first prize of Provincial Science and Technology Progress Award.
Autonomous driving represents the future of mobility. In recent years, King Long Automobile Group has successively launched a variety of L4 driverless bus products such as "Apollon", "Xingchen" and "Deep Blue", with the maximum carrying capacity jumping from 6 tons to 18 tons, realizing the large-scale unmanned platform, and has landed in 86 application scenarios in dozens of cities across the country.
Industry cohesion
"Build a circle and strengthen the chain" to improve the modernization level of the industrial chain
The development of an enterprise is difficult to support by "single trees", and it must be transformed into an ecological integration "forest". The concerted efforts and continuous innovation of the industrial chain and supply chain have injected inexhaustible impetus into the vigorous development of King Long Automobile Group.
Last week, under the leadership of the relevant personnel of King Long Automobile Group, the reporter visited the parts enterprises of the group, and 6 parts companies were concentrated within 3 kilometers, King Long New Energy, King Long Electronic Control, King Long Body, King Long Jiangshen Frame, King Long Car Air Conditioning, King Long Car Seats...... Walking all the way, walking into the production workshops of these enterprises, what you see in front of you is an exciting scene of busy production, catching up with progress, and sprinting to a "good start" in the New Year.
One enterprise with one chain, one chain into one. In Xiamen, an industrial cluster integrating vehicle and parts manufacturing has risen and grown. King Long Automobile Group integrates upstream and downstream resources, accelerates independent research and development of key components and production capacity, cultivates and expands a number of industrial chain enterprises, makes this "chain" longer, stronger and more resilient, and continuously improves the level of industrial base and industrial chain modernization.
The core technology that distinguishes new energy vehicles from traditional cars is the "three electrics", that is, the battery, motor and electronic control system, which is equivalent to the "brain" and "heart". The products of Jinlong New Energy Company are the core key components of the "three electrics". "The company leads the industry's technological development route in the core components of the 'three electrics', and has formed unique technical advantages in the configuration of the third-generation semiconductor and the new generation of drive systems, ranking first in the country in terms of installed capacity in 2023, with a market share of nearly 20%. Dr. Chen Xiaobing, general manager of Jinlong New Energy, introduced. He said that the group is committed to building a platform, setting standards, and promoting collaboration, as a parts company, the most obvious feeling is to provide effective services and achieve efficient linkage.
The industrial level of molds and machine tools is an important indicator to measure the level of manufacturing industry, and it is also an important guarantee for products to maintain competitiveness. King Long Body Company has more than 50 sets of large-scale equipment such as Italian JOBS five-axis gantry processing machine tools, Weili CNC machine tools, 1600-ton large presses, etc., with an annual output of 2000 tons of stamping dies. Liao Zhongchuan, general manager of King Long Body Company, introduced that the company is exploring the core products of the new energy track, giving full play to the advantages of intelligent equipment, mold development, stamping and welding, extending on the basis of its own core technology, seizing new opportunities in new energy business, integrating into the new development pattern, and creating a new growth pole for the business.
Even, in the field of intelligent equipment manufacturing and smart city services, King Long Automobile Group has also written a wonderful chapter. Chongqing Zhongsichuang Intelligent Technology Co., Ltd., which focuses on the field of intelligent equipment, has undertaken the business of Geely, Changan, Cialis and BMW Brilliance, and has delivered more than 100 projects; Jiangsu Hailanju Smart City Technology Co., Ltd., which focuses on smart sanitation and smart enterprise services, has 43 long-term service contracts such as smart sanitation services and driverless bus services, all of which have been invested in new energy vehicles to serve customers......
Focusing on the strategic deployment of new industrialization, aiming at the frontier direction, adhering to green and low-carbon, and accelerating digital transformation and intelligent transformation, King Long Automobile Group has embarked on a new path of high-quality development, realized a wonderful transformation from imitation and follow-up to follow-up and leadership, and continuously led the transformation of China's automobile industry from "manufacturing" to "intelligent manufacturing".
Facing the future, King Long Automobile Group will always resonate with the development of the times and the national strategy, focus on the vision of "becoming a leading enterprise in the global bus industry", create a smarter and better travel life for the world, and strive to write a new chapter of high-quality development.
Source: Xiamen Daily
Disclaimer: This article is a reprint and does not represent the position of this journal and does not constitute investment advice.