Entering 2024, many market research institutions such as Counterpoint and Canalys have successively released the shipment data of the domestic smartphone market in 2023, so that everyone has a more intuitive feeling of last year's mobile phone market. Judging from the shipment data of the two companies, there is no difference in the ranking of the TOP5 brands in terms of shipments, among which Apple is facing Huawei's step-by-step pressing, but with the price reduction method, plus the iPhone still has a strong attraction and loyal user group, firmly occupying the top position, and at the same time, the performance of domestic manufacturers is also good, OPPO ranks third, Huawei's shipments soared 52.1%, and it is about to squeeze into the top five.
I have to say that although the iPhone15 series released by Apple last year was complained by many netizens about squeezing toothpaste, the upgrade is still very real. For example, the Dynamic Island and 48 million pixel main camera of the previous generation Pro model were directly transferred to the iPhone 15/15 Plus models, and the iPhone 15 is equipped with a Type-C interface as standard. The addition of a new periscope telephoto lens to the super cup has changed the shooting level of the iPhone, allowing the public to feel Apple's sincerity, which has undoubtedly laid a solid foundation for Apple's leading position in the Chinese market.
In contrast, domestic manufacturers are not only crazy involution in the straight board machine market, but also as major manufacturers have entered the folding screen market, the fierce competition is no weaker than that of straight board machines. In the small folding screen market, according to IDC's latest mobile phone quarterly tracking report, OPPO, which won the third place in domestic shipments, won the first place in the domestic small folding screen market share in 2023 with the small folding product Find N3 Flip, which shows that OPPO not only has a strong influence in the domestic market, but also has made remarkable achievements in the field of folding screen with excellent R&D capabilities and product performance.
After all, as a new generation of folding screen, OPPO Find N3 Flip not only brings the industry's first super light and shadow triple camera in the image, in addition to the 50 million pixel outsole main camera, it is also equipped with a 32 million pixel 2x professional portrait camera, plus Hasselblad portrait and Hasselblad color adjustment, which greatly improves the image level of small folding, which is loved by female users.
In addition, the OPPO Find N3 Flip also aims at the pain points and difficulties of the small folding screen, not only bringing a light and compact mirror box body, but also equipped with a Dimensity 9200 flagship processor, stuffed with a 4300mAh large battery and 44W fast charging, whether it is high performance or long battery life and fast charging. In addition, it continues the design of the large outer screen, while realizing the internal and external non-inductive switching with the inner screen, the external screen gameplay has also been further improved, making the small folding experience more practical and efficient, which is naturally favored by more consumers and helps OPPO win the championship of the small folding market.
In the mobile phone market in 2023, Apple is the benchmark for straight-screen flagships, while OPPO can be said to be a model in the field of small folding, providing consumers with more rich hair products. After entering 2024, with the popularity of AIGC, AI mobile phones equipped with various AI large models have become a new outlet in the mobile phone circle, and major manufacturers have laid out, among which the first high-end flagship Find X7 series released by OPPO is the industry's first mobile phone equipped with a large model of 7 billion parameters on the end side, not only AI performance has won the first place in the industry, but also the OPPO AI elimination, AI call summary, Features such as the new Xiaobu assistant have also greatly improved the ease of use of the mobile phone, and the AI technology has been truly applied to our daily machines, so it is no wonder that the standard version achieved 317% sales of the previous generation on the day of its first sale.
Of course, OPPO can achieve such excellent results, which is inseparable from excellent product strength and strong innovation ability. Up to now, OPPO's global patent applications have exceeded 98,000, the number of global patents authorized has exceeded 54,000, and invention patent applications account for 91%, and are involved in 5G, imaging, flash charging and artificial intelligence, etc., providing a solid technical foundation for OPPO's excellent product promotion in order to bring a series of products that have attracted much attention from users.
On the whole, the current mobile phone market competition is becoming more and more fierce, and if you want to seize more market share, you must not only have a strong brand influence, but also have excellent products and strong technical strength in order to shine in the brand competition. At present, Apple is still the king in the high-end market, but domestic manufacturers are also rising, such as OPPO won the first place in the vertical market share, and in the increasingly popular AI field, it is with the Find X7 series to take the lead, I believe that there will be more wonderful products waiting for us in 2024, let's wait and see.