"Article 20" failed at the box office! Overmarketing Zhao Liying was a failure, and netizens were unhappy for Ma Liying

The total box office of the Spring Festival stalls exceeded 3 billion on the second day of the Lunar New Year!

With the fermentation of the first wave of word-of-mouth, the box office war has gradually entered the white-hot stage, and the next day "Hot and Hot" and "Flying Life 2" are deadlocked, and the remaining "Article 20" and "Mr. Red Carpet" are gradually withdrawing from the championship position, and the worst thing at present is "Article 20" directed by Zhang Yimou, which was not only squeezed out of the third place by "Bear Infested", but also did not have a breaking point out of the circle in terms of word-of-mouth, and it is difficult to reverse it in the future.

Zhang Yimou won the box office championship of the Spring Festival stalls in 2023 with "Man Jianghong" last year, and he set off again in 2024 but failed to continue the wonderful performance.

This is also where Article 20 has been complained about the most. From the beginning of the early publicity of the film, the direction seems to have completely deviated, with the supporting actress Zhao Liying as the main marketing point, and the character posters and shots of her performance have become the focus, resulting in most passers-by's first impression of this movie is bitter love drama + law popularization, and some netizens even thought it was the theme of abduction, which greatly reduced the attractiveness.

It's not that there can't be bitter dramas and serious themes in the Spring Festival, but most people still want to have fun during the New Year, hoping to bring their families to watch the movie, at this time, Jia Ling's healing inspirational film "Hot and Hot", and the comedy genre "Flying Life 2" naturally became the first choice.

also because of the excessive publicity of the role of Zhao Liying in the third role, many people thought that Zhao Liying was starring, but the audience who had watched the movie bluntly said that her role was not as much as that of Gao Ye in the fourth time. There are also viewers who watched the movie bluntly said that the publicity problem was too big, and they thought it was more bitter before watching it, but who knew that the laughter was very dense. From these feedbacks, it can be seen that "Article 20" is a very suitable movie for the Spring Festival.

By the time this problem was discovered, the box office had completely lost its favorable position, and the filmmaker hurriedly marketed a "Ma Li's acting skills" on the hot search, but netizens felt that the general trend had gone, and even many netizens were upset about Ma Li, feeling that she was the heroine, but the filmmaker focused on the supporting role Zhao Liying.

At this time, it is not difficult to find that Zhang Yimou wants to use last year's traffic + strength combination to play, but unfortunately this year, netizens no longer eat this set.

There are also some netizens who aimed their firepower at Zhao Liying, thinking that she was over-marketing and over-marketing, and she was too anxious to squeeze into the film industry, but she directly flipped the table.

I don't want to comment on the reason for who it is at present, it is understandable that Zhao Liying can participate in Zhang Yimou's movie and wants to vigorously promote it, and the film party itself should recognize the situation, especially in the case of the gradual increase in ticket prices, everyone goes to the movie with real money, naturally for the starring role and the theme, and must be good at giving full play to their own advantages.

Of course, in addition to the mistake of publicity, the movie failed to hold its position, also because its own reputation was not stabilized, and it can even be said that it did not break out of the circle, and it is difficult to attract more people through secondary fermentation. It can only be said that the film market is so real and cruel, but it also shows that the audience knows more and more how to choose.

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