Sales of five major brands in January: BYD fell sharply, Geely increased by 110% year-on-year?

With the release of the data of the passenger association, the January sales of major domestic brands have also been officially announced, due to the difference in the length of the Spring Festival holiday in various regions, car sales have also been affected, and then we will take stock of the sales performance of the five major national brands in January to see who has made a good start.

BYD

Sales: 201493 units

According to the latest data released by BYD, a total of 201493 new cars were sold in January, of which the number of passenger cars was 201019, a year-on-year increase of 33.9%, of which 105304 pure electric models were sold, while plug-in hybrid models were 95,715 units, although they also maintained a balanced growth state, but compared with 340,000 units in December, sales fell sharply.

Specifically, the sales of the two series of Dynasty Network and Ocean Network performed well, with a total of 185096 units sold in January, an increase of 28.8% year-on-year. Although the DENZA brand failed to break the 10,000 mark in January, it also sold 9,068 units, a year-on-year increase of 40.8%. Yangwang Auto continued its strong momentum, with sales reaching 1,652 units in January, up from the previous month. Formula Leopard sales were relatively stable, with 5,203 units sold. BYD made another record in passenger car exports, selling 36,174 units in January, up 247.5% year-on-year, setting a new sales record.

长城

Sales: 104,030 units

Great Wall also released a sales report for January, the company sold a total of 104,030 vehicles in January, a year-on-year increase of 69.06%, still has a strong growth trend. In the field of new energy, the sales volume in January was 25,030 vehicles, a year-on-year increase of 295.48%, indicating that the company's layout and promotion in the new energy market are achieving remarkable results. In addition, overseas sales also achieved 26,374 units, a year-on-year increase of 64.86%, further expanding Great Wall Motor's international market share. It is worth mentioning that in January, the sales volume of models with more than 200,000 yuan was 24,497, an increase of 9.72 percentage points year-on-year, indicating that the competitiveness of Great Wall Motors in the high-end market is also improving.

In January, Haval sold 59,103 vehicles, a year-on-year increase of 50.80%. Haval new energy sales reached 6,005 vehicles, a year-on-year increase of 276.25%. The sales volume of tanks in January was 20,067 units, a year-on-year increase of 239.26%, and the sales volume of tank new energy vehicles was 9,631 units, a year-on-year increase of 16.67%. WEY sold 3,351 vehicles in January, a year-on-year increase of 217.33%. ORA sold 6,001 units in January, up 63.255 year-on-year. The sales volume of Great Wall pickup trucks was 15,466 units, a year-on-year increase of 32.41%.

Geely

Sales: 213487 units

According to the latest data, Geely Group's sales in January this year performed well, reaching 213487 units, a year-on-year increase of 110%, and at the same time surpassing BYD to win the first place in the domestic rankings. It is worth noting that the sales of Geely's various brands also showed a gratifying growth trend, among which the sales of the Geely brand were 172774 units, a year-on-year increase of 98%. As the star product series of the Geely brand, the Galaxy series sold 19,223 units in the month. The ZEEKR brand sold 12,537 vehicles in January, a year-on-year increase of 302%. The sales volume of the Lynk & Co brand was 28,176 units, a year-on-year increase of 155%. These figures show that Geely Group is expanding its market share.

In terms of new energy vehicle sales, Geely Group also performed strongly in January. Sales of pure electric models reached 36,317 units, a year-on-year increase of 300%, and sales of plug-in hybrid models reached 29,509 units. In addition, the group also saw significant growth in exports, exporting 26,262 new vehicles in January, up 79% year-on-year. At the beginning of this year, Geely Group also announced its sales target for 2024, aiming to achieve sales of 1.9 million units in 2024.

Changan

Sales: 323182 units

According to Changan Automobile's announcement, retail sales in January 2024 were 323182 units, up 90.2% year-on-year, with a strong performance. Among them, the retail sales of Changan's Chinese brand passenger cars were 232545, a year-on-year increase of 97.8%, with a rapid growth rate. The retail sales of self-owned brand new energy vehicles were 62,387 vehicles, a year-on-year increase of 208.6%, and the growth rate was very rapid. In addition, the overseas retail sales of domestic brands were 46,620 units, a year-on-year increase of 173.0%, and the performance was also quite impressive. In terms of new energy brands, the three major brands of Changan Qiyuan, Shenlan Automobile and AVATR all achieved good delivery results. Among them, Changan Qiyuan delivered 10,578 vehicles in January, 17,042 Shenlan automobiles, and 7,059 AVATR vehicles.

In terms of sales planning for 2024, Changan Automobile has set an ambitious target of sprinting to 2.8 million units. To achieve this goal, the company will rely on the strength of multiple brands, including Changan Gravity, Changan Qiyuan, Deep Blue Automobile, AVATR and Changan Kaicheng.

Chery

Sales: 200992 units

Chery Group sold 200992 self-owned brand vehicles in January, a year-on-year increase of 107.5%, and its monthly sales exceeded 200,000 units for the fourth consecutive month, fully demonstrating Chery Group's strength and influence in the self-owned brand automobile market. Among the Chery Group's major independent passenger car brands, the Chery brand performed particularly well, with sales reaching 135,130 units in January, a year-on-year increase of 93%. In addition, the Xingtu brand and the Jietu brand also performed well. The Xingtu brand sold 8,930 units in January, up 87.9% year-on-year, while the Jietu brand sold 42,956 units, up 168.3% year-on-year.

According to the plan, Chery Group will launch more than 10 new energy models in 2024, including Fengyun A8 and Fengyun A8 Pro, Fengyun T6, Fengyun T9, Fengyun T11, Xingtu Xingji ET, Jietu Shanhai L6, iCAR GT, etc. These models will further enrich the Chery Group's product lineup and strengthen its competitiveness in the new energy vehicle market, and Chery has also set a sales target of 4 million units in 2024 based on the confidence brought by the new models.

Summary:

Judging from the performance of various car companies in January, Geely has achieved relatively rapid growth, and its brand development is balanced, although BYD declined slightly in January, the overall sales volume is still considerable, the Great Wall and Changan continue to play steadily, Chery will usher in a big year of products in 2024, and the new year is also expected to usher in rapid growth.