When chatting with colleagues to buy a car, I brushed up on a BMW X3 discount of 170,000 yuan, although this is somewhat gimmicky, but it is an indisputable fact that the price of the car continues to fall in the competition of domestic car companies, 7% off Porsche 5% off BBA from the "dream" to reality.
As an ordinary consumer, the once unattainable luxury brand cars are constantly "flying into the homes of ordinary people", which is not unrelated to the rise of domestic brand cars.
With the intensification of competition among domestic auto brands, the domestic auto market has set off a wave of price reduction storms, and since April, more than 40 automakers and a total of 128 car series have adjusted their prices.
This trend is gratifying for an ordinary Chinese who hopes that Chinese car brands will become stronger and stronger, however, the car circle media are not all contributing to the take-off of the mainland auto industry, but are driven by personal emotions or economic interests to the domestic car companies Yin and Yang weird and even rumor-mongering and smearing.
Recently, an article of "Where is China's car going" inadvertently crossed in front of my eyes, the author of the article is the chairman of the China Automobile Blue Book Forum, the president of Xuanyuan School, the chairman of the World New Automotive Technology Cooperation Ecological Association and other "tall" titles, a look at this title is a bit unworthy of the name.
The article begins by mentioning that new energy vehicles have made significant progress, with a significant increase in market share and exports. The market share of Chinese brand passenger cars exceeds 50%, showing strong competitiveness in the domestic market. The penetration rate of new energy vehicles has reached the national target ahead of schedule, and the technology and market acceptance have improved.
At first glance, it seems to be an affirmation of the development of the mainland automobile industry, but the conversation turned to talk about "anti-involution", and blamed all the involution on domestic car companies, which is very obvious "double standard". Domestic car companies lie flat and the market will not be rolled?
Tesla Model 3 was sold for 350,000 yuan when it was first produced in China, but now it has dropped to 199,000 yuan; BMW's guide price of 353,900 yuan for i3 has a minimum offer of 170,000 yuan; Toyota Camry Shuangqing hybrid has been reduced to less than 150,000 yuan; Volkswagen Passat has dropped to 120,000 yuan!
Even without the fierce competition of domestic car companies, the automobile market will still have an inevitable trend of volume under the trend of poor market environment, insufficient consumption, market shift from increment to stock, and from fuel to electrification.
And will the volume only lead to price reduction? Recently, the car emperor has done the dismantling and analysis of BYD Qin L and Geely Galaxy L6, and the conclusion shows that the technology of Chinese brands is getting better and better, especially in the labor and materials of vehicles! Significant progress! In several respects, it even surpasses the joint venture car. The price reduction has increased the allocation, and the volume price has not affected the development as the black manuscript said, but has promoted the rapid progress of the industry. It's time for the "black" media in the car circle to self-deprecate and self-denigrate!
It is precisely because of the hard work and competition of many excellent domestic car companies that ordinary car buyers can enjoy more cost-effective products and services, and it also makes the days of foreign car companies such as Europe, America, Japan and South Korea increasing prices and reducing allocations and lying down to count money are gone.
Jia's double standard is not only this, its position on Europe and the United States to raise the tariffs on mainland electric vehicles is even more crooked, as the car circle media, not only did not speak out about the trade protectionism suffered by mainland car companies, but blamed the problem on the "involution" of domestic car companies, and thus became the mouthpiece of some interest groups.
The author said, "The competition involution in the industry is too strong, so if we do this involution, we will block our own road to globalization." He believes that the reason why Europe and the United States want to raise tariffs on Chinese electric vehicles may be caused by car companies overseas.
This assertion is obviously suspected of reversing black and white, and the tariffs imposed by Europe and the United States are not because of the "involution" of domestic car companies, but mainly because the competitiveness of domestic brand car companies has been improved to affect them to earn high profits lying down. The author's point of view is purely to wash the ground for the protection of local car companies in Europe and the United States with personal emotions.
Last year, a domestic car company held the 5 million new energy vehicle off the assembly line, and shouted the slogan "together, is the Chinese car". A certain "black" media in the car circle is yin and yang weird in the article: "If it is only verbally emphasized together, it must be honey in the mouth and arsenic in the heart, then it is better to fight first and then be together", the prejudice against domestic car companies is clearly revealed.
As early as 2016, a taxi driver in Taiyuan died suddenly due to illness, out of "concern about the safety of China's new energy vehicles", a car circle "black" media in the case of "not verifying the source and authenticity of the video and picture", the rumor driver was electrocuted, and was later sued by the relevant domestic car companies and publicly apologized, but it did not change, and the follow-up rumors continued.
Recently, rumors in the "black" media in the car circle have been rampant, and there have been a number of rumors about domestic car companies this month: Xiaopeng Motors was rumored to be resigned by President Wang Fengying; GAC Aion was rumored to be 'laid off' and 'intensively terminated with fresh graduates'; Li Auto was rumored to be used as a second-hand car and falsified sales data after the new car was centrally licensed; Xiaomi Auto was rumored to acquire or control Evergrande Automobile.
Finally, with the intensification of competition in the automobile market, whether it is out of personal emotions or commercial interests to make black money, the phenomenon of "black" media in the car circle will still emerge in endlessly, and anti-intellectual views will continue to be varied, but I think these rumors and smears will not block the rise of domestic brand car companies, Chinese car companies will slap them in the face with real achievements, the regular media will also expose the truth, and consumers will continue to recognize their tricks The media will eventually become the laughing stock of the industry.