After the Xiaomi SU7 price was announced, I heard that many manufacturers were relieved.
Lei Jun repeatedly paved the way at the press conference, but after all, he did not choose to lower the price of Xiaomi SU7. But I didn't expect that the next day, AVATR 12 was directly uncoiled, equipped with 800V as standard, three lidars, and Huawei Hongmeng cockpit, and the price dropped to 265,800, which seems to be intended to reduce the dimension to compete with Xiaomi SU7.
I've watched both press conferences, so that people who have never paid attention to cars are discussing Xiaomi SU7, and even queuing up offline to experience, this wave of traffic of Xiaomi's car, traditional car companies really can't envy it.
But when it comes to price and product power, I've helped you sort out some intuitive comparisons.
Trams are the same, and users need freshness
Although AVATR 12 and Xiaomi SU7 seem to have their own focus on positioning and form, as a new energy vehicle, they undoubtedly grasp a very important point, how to give users a sense of freshness in the cookie-cutter new energy Red Sea era.
Xiaomi SU7 is a successful example, from the shape to the color of the paint, the interior color, such a design is amazing for a domestic electric car, after all, it allows Chinese young people to drive a Porsche 20 years in advance, as for the originality, everyone has their own attitude.
At the beginning of the birth of the brand, the designer gave it the design concept of Future Elegance, which continued from 11 to 12 and continued to evolve, especially when AVATR 12 appeared at the Munich Motor Show in Germany, it was able to represent China's new energy vehicles and gain global recognition.
At the same time, in terms of attitude, the 2024 AVATR 12 has an axle-to-length ratio of 0.6, an aspect ratio of 1.38, and a wheel-to-height ratio of 0.514, creating a near-perfect coupe ratio, as well as a hatchback car tail design without a rear porthole, electronic rearview mirrors, HALO interactive screens and other technological configurations.
This time, the new Hui gold paint option is also added, using a chameleon effect pigment that is rare in the industry, and the original factory can show a dazzling gradient effect at different angles. It is said that after 1 year of joint development and 6 months of repeated review, the cost of raw materials alone has increased by 50%, but AVATR 12 is still willing to give users a sense of freshness in these details.
Stacking is not luxury, experience is
China has the world's most complete supply system for the new energy vehicle industry, so it is easy to build new energy vehicles, but it is not easy to build new energy vehicles, even Lei Jun said.
Especially for new energy vehicles with a price of about 300,000 yuan, to stand firmly at the core of the high-end and luxury market, it is not who has a larger size, more screens, and richer stacks, let alone who shouts out that they are the best cars within 10,000 yuan.
According to my observation, the experience of the new energy era is the threshold of luxury.
The most hardcore, AVATR 12 is a full 800V high-voltage platform, equipped with Huawei DriveONE high-voltage electric drive as standard, with an acceleration of 100 kilometers in 3.9 seconds for the four-wheel drive version and 6.7 seconds for the rear-wheel drive version.
In this way, the three electrics can not only meet the demand for high performance, but also have better performance in battery life and energy replenishment experience. Especially when the 800V supercharging of other car companies is still futures, AVATR 12 already has a charging speed of nearly 1 second and 1 km.
At the same time, the AVATR 12 adopts an all-aluminum front and rear sub-car frame and an aluminum alloy lightweight suspension system, which can reduce the unsprung mass. It is also equipped with air suspension, CDC dynamic suspension damping control, and Huawei iTRACK dynamic torque distribution, which can actively adapt to road conditions and adjust the softness and hardness of the suspension, so that the driving quality and riding experience are comparable to the level of luxury flagship models.
In order to optimize the space experience in the car, AVATR 12 and CATL jointly developed a highly integrated "H-type" ternary lithium battery, and innovatively introduced the ultra-thin design of the battery package "energy well", with a minimum thickness of only 91.64mm, thus releasing 25mm of vertical space for the floor.
This is also the "double one-meter space mastery" of AVATR 12, so that the rear row is larger and more stretchy than NIO ET7, ZEEKR 001, and Xiaomi SU7 in terms of leg and head space at the same level.
Of course, in addition to these core technologies to improve the experience, the panoramic digital surround induction cockpit has a 35.4-inch 4K integrated remote screen and a 15.6-inch smart central control screen, so that the main and co-pilots can enjoy different scene experiences.
Coupled with double-layer laminated glass, a professionally designed 7.1.4 immersive panoramic sound field, 27 high-fidelity speakers, and the first CST coaxial speaker in its class, it can bring more immersive and more restored audio-visual enjoyment.
There are also double zero-gravity seats in the front row, and it comes with heating, suction ventilation, and SPA massage functions. With a hard-touch headliner made of real wood, leather upholstery and suede, the overhead panoramic canopy also supports different light sensitivity adjustments and blocks 99.9% of UV rays.
In terms of stacking, the 2024 AVATR 12 can also be said to create a luxurious atmosphere to the extreme.
The standard lidar is intelligent driving
New energy vehicles are inseparable from intelligent driving, and everyone has heard about Huawei's leading position in intelligent driving. As a child jointly cultivated by Chang'an, Huawei, and CATL, AVATR will naturally give it the best as soon as possible.
In terms of hardware, the 2024 AVATR 12 is equipped with three lidars as standard, and there are a total of 34 perception elements in the whole car.
Why do you want to do the standard configuration of the whole system, many models will only put lidar on the top configuration in order to reduce costs. But in fact, this will be directly related to the evolution of this car in intelligent driving in the future, after all, intelligent driving is based on big data learning and computing, which is also the reason why AVATR 12 can evolve rapidly in intelligent driving.
From the beginning of 2024, AVATR 12 can already be opened nationwide, without relying on NCA navigation assistance of high-precision maps. Two days ago, AVATR 12 was updated to version 3.2.0 again, which can accurately identify special roads, automatically switch between LCC and NCA modes, and LOCP lateral obstacle collision avoidance, making intelligent driving easier.
In addition to allowing new car owners to enjoy its absolutely leading intelligent driving strength and luxury experience at a lower price, AVATR has also invested 300 million yuan to upgrade and protect the rights and interests of old car owners.
Finally, although the entry of Xiaomi cars has brought some new ways to play the new energy vehicle market, the competition between car companies does not only exist in the product itself, but also in the control of the whole industry chain, the ramp-up delivery of production capacity, and user experience, which have been survived for AVATAR, but for Xiaomi, the test may have just begun.