As a "national high-quality down jacket brand", Tambol is committed to meeting the diverse needs of consumers with a product matrix of "higher quality + more scenes", continuously upgrading its design power and technological value, defining new outdoor trends, and becoming the preferred brand for outdoor enthusiasts to "go wild easily".
Under the domestic outdoor boom, more and more consumers tend to subtract for outdoor sports, hoping to gain more safe, relaxed and fashionable experience in outdoor sports. Through insight into this demand trend, Tambol, a "domestic high-quality down jacket brand", continues to optimize its brand strategy, continuously upgrade its design strength and technological value, and make continuous efforts in the two dimensions of "scene + product".
How does Tambol create a product matrix of "higher quality + more scenes"? How will Tambol define the new trend of outdoor? Next, let's walk into the outdoor world of Tambor.
The outdoor track has given birth to 6 consumer markets of over 10 billion yuan
According to platform data, in 2023, 78 brands in Taobao's sports and outdoor industry will achieve a year-on-year growth of more than double-digits, and the interaction and symbiosis of multiple scenarios such as camping, hiking, mountaineering, ice and snow, urban travel, commuting, and outdoor socialization have given birth to 6 new "outdoor" consumer markets with a scale of more than 10 billion, including outdoor camping for the purpose of short-distance travel, outdoor shoes and clothing based on fashion wear and functional needs, outdoor fishing represented by fishing, and land chong, skateboarding, Outdoor sports such as skiing, outdoor children's travel to meet the needs of parent-child play, and outdoor cycling represented by road bikes and mountain bikes.
Outdoor sports have risen strongly, showing a trend of popularization, all-age and lightweight. Based on this, Tambol has a deep insight into the internal needs of consumers, continuously upgrades product design and scientific and technological value, efficiently reuses high-performance protection technology, lightweight technology and lightweight design between products, realizes multi-category expansion and multi-functional integration, and creates an outdoor product matrix of "higher quality + more scenes" to meet consumers' more accurate and diversified outdoor clothing needs.
"Jelly sunscreen clothing" travels lightly to explore a new track of sunscreen
Tambol continues to upgrade and optimize its brand strategy, extending from outdoor down jackets to outdoor tracks, trying to surpass in a larger field. Recently, Tambol has come to Beijing, the capital of Beijing, with its new masterpieces to the 2024 Autumn/Winter China International Fashion Week. With the theme of "Sunshine DONG Together", the show not only showcased the brand's classic "Outdoor Light Travel Series" and "Goose Down Ski Wear Series", but also released a breakthrough new product - Tambor "Jelly Sunscreen Clothing", officially entering the outdoor sunscreen track.
Lightweight clothing is a must for adventurers. The high-value and high-performance "jelly sunscreen clothing" is another innovative breakthrough in the outdoor field of multiple scenes. As one of the main new products of this season, it is visually "light". The new raw yarn fabric used combines multiple advantages such as "long-lasting sun protection", "not afraid of washing" and "quick-drying technology".
The "detail-controlled" Tambol has also loaded the "Fashion Outdoor Series" and "High Times Original Yarn Sunscreen Series" for the "Jelly Sunscreen Clothing", which are lightweight, slim and strong, and have a unique cool jelly skin feeling, which meets the high durability needs from one-day hike to the long-distance peak journey, so that outdoor people can understand the changes in the external environment in the soft and soft - no matter walking through the city under the scorching sun, imagining the outdoors, and exercising, they can realize the freedom of sunlight in multiple dimensions.
Upgraded design and technology to lead the new trend of outdoor development
With a keen insight into market demand, Tambor follows the alpine aesthetic genes, condenses the brand's professional outdoor advantages, integrates hard-core technology and diversified design, iteratively upgrades equipment, and successfully creates a series of outdoor sports equipment with both trend and functional attributes, and continues to lead the new trend of outdoor fashion in 2024.
The "Outdoor Light Travel Series" down jacket, which is popular among consumers, is made of Dermizax outdoor technology fabric, which is supported by hard-core properties such as "full-body seam lamination" and "silver film heat storage lining", which not only has rainstorm-level waterproof performance, but also provides higher energy feedback, bringing outdoor people an excellent experience of "light and warm moisture", "no fear of wind and rain" and "one clothes and three wears", and can easily move between daily commuting, mountain camping and outdoor hiking.
As a Pro-level star product of the Tambol down jacket family, the "Goose Down Ski Wear Series" has a professional outdoor protection function, using high-end goose down with a down content of 90%, cleanliness of 800+, and a fluffiness of 18cm.
From the massive classic products of outdoor down jackets to the flexible modules such as protective technology, lightweight technology, lightweight design, and lightweight sets such as Dermizax, which are now precipitated, covering women, children, and men of all ages and all people.
Resonate the spirit of innovation and live up to the original intention of climbing
As the person in charge of the Tambol brand said, "Tambol is a brand of outdoor cultural genes, we hope to bring consumers higher quality, more scenes of outdoor equipment choices, this release of the new product once again broke through the design boundaries of outdoor sportswear, both comfortable trend and hard-core technology, to meet the multiple needs of sports outdoor and urban socialization." ”
Tambol has always been guided by scientific and technological innovation, constantly exploring innovative technologies, optimizing and upgrading product fabrics, tailoring and design in a targeted manner, and becoming a veritable "great craftsman brand".
The "Sunshine DONG Together" conference perfectly illustrated Tambour's unique insights and innovative thinking on outdoor sportswear. In the future, Tambor will continue to maintain its leading edge with a forward-looking vision, give full play to the benchmarking power of "domestic high-quality down jacket brand", help the higher-quality development of China's outdoor down jacket industry, and bring better product experience to outdoor people around the world.
Adhering to the spirit of craftsmanship, Tambol has focused on high-quality down jackets for 25 years, with 2 major R&D centers, 94 original copyright designs, products are exported to more than 40 countries around the world, more than 1,000 offline stores, and the domestic down garment market share ranks in the forefront of the industry.
With the increasing trend of outdoor sports, Tambor will deeply practice the value concept of climbing the peak and coexisting with nature, integrate new technology, new technology and new design, make unremitting efforts in the field of functional clothing, gain insight and provide consumers with outdoor multi-scene solutions, combine innovative technology, brand advantages and high-quality products, and protect every outdoor exploration of consumers with professional intentions.