In order to further optimize the policy and environment for the development of masters and rookies, stimulate the creative enthusiasm of masters and rookies, and promote the innovation and development of the ceramic industry, on the 8th, the second phase of Dehua "Master IP+" new product launch and matchmaking meeting in 2024 was held.
Huang Wenjie, secretary of the county party committee, and Dong Bo, vice chairman of the China Ceramic Industry Association, attended the event.
The event is the gold award "Lotus Leaf Pot", the silver award "Hundred Pots", "A Leap into the Wild", "Rui Rabbit Harvest Year", the bronze award "Don't forget the original intention office cup", "Reunion Travel Tea Set", "Dragon Tea Set Set", "Dayuan Tiandi Art Health Cup", "Yingri Tea Set" and other 9 pieces (sets) of "Master IP+" excellent series of cultural and creative products awards, respectively, Zheng Qinghai ceramic art creation base, Chen Weitan, Su Qiaolong's two "master IP+" winning studios, Chen Renhai, Chen Mingliang two good master studios, porcelain flowers, Seven studios (bases, art galleries) including two theme art galleries in Guan Gong were awarded and commended. Tongxin ceramics, Tangfeng ceramics, tuopai porcelain industry and provincial arts and crafts masters Ye Yunfeng, Lian Deli, Zhang Minggui signed a project cooperation agreement, Wuyou Home Furnishing and Chinese ceramic art lifetime achievement award winner Kou Fuping master also reached a cooperation, successfully signed.
In the new product release link, Zhu Fangfang, Wang Zuzhang, Lin Jianwu, Zeng Qiaoxia, Zhuang Xiaoyang, Xu Jianyong and other ceramic masters successively carried out the "Master IP+" new product promotion, and invited the contestants of the first "China White Dehua Porcelain" Explainer Contest as part of the good things recommendation officer, in turn to exchange and share creative ideas, and appreciate the excellent ceramic creative new products.
In 2020, our county put forward the concept of "Master IP+" to guide master rookies to continuously dig deep into personal IP and strengthen brand building. So far, our county has organized 11 "master IP+" new product release and matchmaking meetings, attracting more than 60 master rookies to release new products, promoting 23 people to reach strategic cooperation, more than 100 ceramic enterprises, thousands of craftsmen to participate in it, more than 100 pieces of creative new products through the "master IP+" platform to achieve exchanges, ceramic cultural and creative products recognition, counterfeiting difficulty continues to strengthen, market share is also increasing year by year. The event hopes that all masters and rookies can adhere to innovation-driven, keep pace with the times, promote the integrated development of online and offline, and let the big and beautiful, small and fine master works go to the big market and achieve great achievements, and the "Master IP+" series of activities can build a bridge and link between enterprises and master rookies, aim at the new track of daily ceramics, promote the art of daily ceramics and the daily use of art ceramics, and inject new vitality and impetus into the high-quality development of the "China White Dehua Porcelain" industry.
记者 | 颜煜 郭婉婷 郑智得
Edit | Xu Qinchen
Audit | First trial: Lai Lujing
Second trial: Zheng Shifa
Third trial: Chen Zhiming