In March, the U.S. House of Representatives voted to pass a bill requiring TikTok to be spun off from ByteDance within six months or it must withdraw from the U.S. market. However, according to data from Pew Research, a polling company, TikTok has extremely high user stickiness in the United States, and the implementation of the TikTok ban may be greatly resisted by public opinion.
According to the research firm, 63% of 13- to 17-year-olds said they had used TikTok, and more than 58% said they used it every day, and 17% said they used TikTok almost all the time. Girls are more likely than boys to use TikTok among teens, and Hispanics are also more likely to use it than African-Americans.
In addition to teenagers, TikTok is also quite popular among adults, surveys show that 1/3 of adults in the United States play TikTok, from the perspective of age distribution, young people under the age of 30 like to play TikTok the most, the proportion is as high as 62%, in the age group of 30 to 49, the proportion of people using TikTok is 39%, the proportion of people aged 50 to 64 is 24%, and the proportion of people over 65 is 10%.
It is worth mentioning that the survey also shows that only half of adult users in the United States have posted video content on TikTok, and 98% of the public content posted by adults in the United States is from the most active 25% of users.
Finally, the research firm also said that TikTok has greatly affected the way Americans get news, with 43% of Americans now saying that they often watch news on TikTok. And this may be the reason why the U.S. Congress is desperate to ban TikTok.
A survey in the fall of 2023 shows that about 38% of the entire American public supports a congressional ban on TikTok, 35% disagree with the ban, and as the age declines, the public's support is getting lower and lower, for example, only 18% of American teenagers say they support banning TikTok.