Recently, source @PhantomOfEarth tweeted that Microsoft has modified the description of the Start menu area in the recently released Windows 11 preview build, suggesting that more apps will be promoted in the "recommended" area in the future. According to the screenshot shared by the source, Microsoft modified the description of the relevant settings in Windows 11 to "show tips, app promotion, and other related recommendations"
In earlier Beta Channel Windows 11 Preview builds, there was a mention of "ads" in the settings, which sparked concern among some users. However, Microsoft then changed it to "App promotions", which did not change in essence, but was a rhetorical embellishing. Now, the new description hints that Microsoft will be promoting more apps in the "recommended" region, which is undoubtedly a signal to alert users.
A screenshot of the tweet is below
For users, this means they're likely to see more recommendations in the Start menu about the apps they're using. This can degrade the user's experience. At the same time, however, this kind of recommendation may also help Microsoft further promote its app, thereby increasing the number of app downloads, user stickiness, and increasing its revenue.