I believe that when many Chinese people buy things, a few old brands will come to mind, and they will involuntarily buy them.
In the eyes of consumers, these "brands" are all from China, and they are the "leaders" in the industry in terms of price and quality.
So we will also buy habitually, but many people don't know that they are actually pseudo-domestic products hidden in China.
And these brands have earned tens of billions of dollars in China, and even many people often use them, so do you know which brands they are?
Taiho
"You can see the moisture, and Dabao will see you every day!"
Many friends have heard of the advertising slogan of "Dabao", after all, it has a history of 14 years in China.
Even many people use it in their childhood, not only the price is very cheap, but the effect is also very good.
Its outer packaging is also very "plain", not like other cosmetics, the packaging is very high-end and foreign.
So this also makes many Chinese people mistakenly think that this is an old brand in China, after all, it is very close to the people in terms of packaging and price.
I believe that many people born in the 80s and 90s have almost bought Dabao for use, and even bought other series of Dabao products.
Moreover, in 1999, "Dabao" was also assessed as "China Famous Trademark", which shows the status of Dabao at that time.
With the development of society, many cosmetics industries in China have begun to flourish, and many foreign cosmetics have entered the market.
This also made Dabao suffer a serious "blow" in the cosmetics industry, and its sales began to "regress" directly.
It wasn't until 2008 that Dabao agreed to the acquisition of Johnson & Johnson in the United States in order to have a better development of the company.
The purchase price was also as high as 2.3 billion, and after Dabao was acquired by the United States, it also caused a lot of discussion in the society.
"Dabao", which was once an old domestic brand, has gradually become a "foreign brand", and finally became a pseudo-domestic product in the eyes of the public.
Harbin beer
Chinese attach great importance to "alcohol", whether it is beer or liquor, as long as the taste is good and the price is close to the people, everyone will be willing to buy it.
In addition to the many classic old brands of liquor, the more famous brands for beer are Tsingtao Beer and Harbin Beer.
However, many friends think that "Harbin Beer" is a domestic brand, after all, its name uses the Chinese "place name".
Therefore, in the subconscious of many people, they will think that it is our domestic brand, and they will choose to buy it in order to support domestic production.
Harbin Brewery was established in 1996, and it can be said that when the beer was first launched, it was welcomed by many people.
Not only is the taste very pure, but the price is also very affordable, so many Chinese will choose to buy Harbin beer.
Many people thought that Harbin Beer would become the "light of domestic products" in the future, but it was suddenly acquired by foreign investors in 2004.
The company acquired was the "Anheuser-Busch InBev" of the United States, which acquired China's "Harbin Beer" for 5.5 billion Hong Kong dollars.
Even the shares held by foreign investors are close to 100%, which is equivalent to the entire Harbin beer production, which is said by foreign bosses.
Now Harbin has also achieved internationalization because of the operation of foreign capital, and has even become a sponsor brand in some World Cups.
Although the name is a place name in China, it is no longer a domestic brand, and it can be said that it is also one of the pseudo-domestic products in beer.
Compared with Tsingtao Beer, although its development process is also more difficult, it is still a proper domestic brand.
Chinese toothpaste
In our lives, the use of toothpaste is inseparable, so many people like to buy "Chinese toothpaste" for use.
Not only is the effect very good, but as a Chinese person, I also believe in the "national old brand" very much, and at the same time, I also support state-owned enterprises.
Many people may not know much about Chinese toothpaste, and think that the word "China" on the outer packaging is a national brand.
With a history of more than 70 years, Zhonghua toothpaste has not only been recognized by international dentistry, but also has advanced technology.
However, when many Chinese people are happy for this brand, they find that it is actually a foreign brand, which is completely a pseudo-domestic product.
At the beginning of its establishment, China Toothpaste was indeed a local brand, but because China Toothpaste was in the process of development.
Due to the mistake of decision-making, Chinese toothpaste has become a foreign brand, and the Chinese have been mistaken for many years to be a domestic brand.
Hsu Fu Chi
I believe that the elderly and children in the family are very fond of eating "Xu Fu Ji", especially the "halva" in Xu Fu Ji.
With just a gentle bite of your teeth, you can say that the whole mouth exudes the sweetness of candy, and it is very layered.
For some people with bad teeth, it can also be eaten, so Xu Fuji's status in the hearts of the Chinese people is still relatively high.
When we celebrate the Spring Festival, many families will buy Hsu Fu Chi candies to entertain the guests who visit for the New Year.
However, many people think that Hsu Fu Chi is an old domestic brand, and only a very few people know that it is a foreign brand.
Hsu Fu Chi was first sold in Taiwan, China, because it was also made and produced by the four brothers of the Hsu family in Taiwan.
It can be said that at the beginning, many people liked to eat this candy very much, but due to the development of society.
The rise of pastries in Taiwan also affected Hsu Fu Chi's business, so they came up with a solution.
That is to open up the mainland market, first they went to Guangdong to set up a factory, and then named their brand "Hsu Fu Chi".
However, with their original classic taste, the Xu brothers were sought after by many people when they were just launched in China.
But they are not satisfied with the current development, they want to develop their brand into "international" and open up the international mainstream market.
Hsu Fu Chi began to cooperate with American companies and bought 60% of the shares to Nestlé for 1.7 billion.
In the end, Hsu Fu Chi also became a Sino-foreign joint venture brand, although it opened up the market abroad, but it no longer belongs to China's old domestic products.
In fact, whether it is a domestic brand or a foreign brand, as a consumer, the main value is the effect and price of the product.
But as a Chinese, I must hope that the development of domestic products will be very good, so that the country's economy can prosper.
So in addition to the above four old brands, other friends also know which fake domestic products are hidden in China.
Information sources:
"Chinese deceive Chinese! Do you know these fake domestic products?" - Zhihu column
"Comment: The road of domestic products hanging "fake foreign brands" will only get narrower and narrower" - China's national conditions