China-Singapore Jingwei, April 14 (Yan Shuxin) Recently, the record high gold price has become the focus of market attention. On the 14th, Sino-Singapore Jingwei saw at the 4th China International Consumer Products Expo (hereinafter referred to as the Expo) that the price of gold jewelry such as Lao Fengxiang, Chow Tai Fook, Chow Tai Sheng, China Gold, and Lukfook Jewelry has risen to 726 yuan/gram. According to the participating brands, the gold price is likely to continue to rise in the short term.
The price of gold jewelry at the Consumer Expo. Photo by Yan Shuxin
"I hope that the gold price will remain stable, but according to industry insiders, the gold price still has a continuous upward trend. Jiao Zhongxiang, deputy general manager of the brand marketing department of Lao Fengxiang, said to Zhongxin Jingwei.
The relevant person in charge of Chow Tai Sheng's booth also said that the basic trend of gold prices is "going up".
With the soaring price of gold, do consumers still maintain a high enthusiasm for buying? Jiao Zhongxiang said that at present, there are still more consumers who consult gold bars and large gold jewelry in Lao Fengxiang's offline stores, "Many people see gold rising, and they feel that investing in gold is still a rational choice." ”
The staff of the China Gold booth also mentioned, "Now that gold is soaring, consumers feel that gold is still very valuable, and there are people who come to inquire and buy." ”
The person in charge of Chow Tai Sheng's booth said, "Consumers feel that the price of gold is at a high level, and there will be hesitation (when buying)." ”
Exhibiting gold brands will launch exclusive offers at the Expo. Photo by Yan Shuxin
It is worth mentioning that Sino-Singapore Jingwei saw at the CICG that participating gold brands such as Lao Fengxiang, Chow Tai Fook, Chow Tai Sang, China Gold, and Luk Fook Jewellery have launched exclusive discounts at the Expo, such as Lao Fengxiang's gold jewellery priced at 70 yuan per gram, Luk Fook Jewellery's gold jewellery priced at 10 grams or more is 70 yuan per gram, and Chow Tai Fook's denominated gold goods are 30 yuan per gram.
"(Lao Fengxiang) offline stores today (14th) The preferential price is 20 yuan per gram, and the consumer fair is 70 yuan per gram. And you can't see so many new products and new styles in offline stores. Jiao Zhongxiang said to Sino-Singapore Jingwei.
Lao Fengxiang's dowry box of dragon and phoenix dance on display. Photo by Yan Shuxin
At this year's Consumer Expo, Lao Fengxiang's exhibits such as the dragon and phoenix dance dowry box and the "suspended" phoenix crown attracted many visitors.
According to Jiao Zhongxiang, the "suspended" phoenix crown weighs 998 grams, is handmade, and is worth about 880,000 yuan. The Dowry Box of Longxiang and Phoenix Dance was exhibited for the first time this year, weighing 2,498 grams and worth 2.06 million yuan, which was the most expensive of all the gold exhibits of Lao Fengxiang this year.
(For more reporting clues, please contact the author of this article, Yan Shuxin: [email protected]) (Sino-Singapore Jingwei APP)
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