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Zhijie S7 released at the end of November last year, the start was extremely hot, but the follow-up sales were unsatisfactory, which caused a lot of speculation about the cooperation status of Huawei and Chery. In less than half a year, Zhijie S7 was re-released, during which Yin Tongyue, chairman of Chery, personally took the stage and emphasized the importance of the Zhijie project to Chery, which can be regarded as clarifying some speculations from the outside world.
What's more,ZhijieS7The production capacity problem should be completely solved,Our focus,You can also return to the product power of this car,Look at the re-released ZhijieS7,What changes have been made to the initial version,In Xiaomi SU7Today, Zhijie S7 is competitive?
Re-release, Zhijie S7
This time the Zhijie S7 was re-released, which is not a facelift in the strict sense, but in order to make it easier to distinguish, we will call the versions released last year and this year respectively the old and new models.
First of all, the design of the exterior and interior,The new ZhijieS7Basically unchanged,But in terms of battery、Endurance,And the configuration of the intelligent driving system,The new ZhijieS7A series of adjustments and upgrades,At the same time, the matching price,There are also some changes。
The price of the old Zhijie S7
In terms of pricing,The price range of the new and old ZhijieS7 is exactly the same,2498 to 349,800,It seems that there is no change,In fact, the specific comparison will find that the corresponding configurations of each price are obviously different。
The first is the 249,800 rear-wheel drive Pro entry version, the name has not changed, but the battery capacity has increased from the old 62kWh to 82kWh, and the working range has increased from 555 km to 705 km, which is equivalent to cutting the small battery version of the three battery specifications of small, medium and large.
In addition to the Pro version, the prices of Max, Max+ and Max RS are all 20,000 yuan lower than the old model. The range was lowered from 289,800-349,800 to 269,800-329,800. In addition, the new model also adds an additional Ultra version priced at 349,800 yuan, which is the same as the old Max RS.
Compared with the old Max RS version, the new Ultra version actually increases the battery capacity from 82kWh to 100kWh, which is equivalent to having both four-wheel drive and large batteries, and the range has increased from 630 kilometers to 751 kilometers, which can be regarded as making up for the problem that the old four-wheel drive and long range cannot be combined.
That is to say, the surface pricing of the new Zhijie S7 has not changed, in fact, the battery capacity of the entry-level version has been increased, and the rest of the configurations have been reduced in price, and a long-range four-wheel drive version has been added. Looking at it this way, the new S7 can be seen as a price reduction and an increase. But when you include the right to buy a car, it's not that simple.
The old Zhijie S7 has the right to buy a car
The first sales period of the old Zhijie S7 is as high as 55,000 yuan, involving options, interior and exterior decoration options, and high-end intelligent driving functions.
The new Zhijie S7 has the right to buy a car
The new Zhijie S7 car purchase rights have shrunk to 30,000 yuan, 25,000 optional rights have been canceled, interior and exterior decoration options have shrunk to 6,000 yuan, and 4,000 yuan worth of rights and interests such as tablets and canopies have been added.
The right to drive has increased from 15,000 yuan to 20,000 yuan, but with the upgrade of the new Zhijie S7 intelligent driving function, the price has also risen, and the price that consumers need to pay has increased from 3,000 yuan to 6,000 yuan for the old model.
All in all, the threshold of the new Zhijie S7 kingpin configuration has indeed been lowered, and if there is a demand for zero-gravity seats, body color, etc., the price after selection is not much different from the old model. On the whole, it can be regarded as a price reduction and an increase, but the magnitude is not large, and the main sales price has not been significantly reduced due to the intensification of market competition.
In any case, the re-released Zhijie S7 has entered a new stage, and we can forget about the old models and see how the new Zhijie S7, which solves the production capacity problem, performs competitively in the new market environment.
What are the highlights of the new Zhijie S7?
Unlike other products that mainly attract customers with comprehensive product strength, consumers who pay attention to Huawei's models are most concerned about intelligent driving, vehicle and chassis with the blessing of Huawei technology.
1. The strength of intelligent driving is ahead of peers
Previously, the intelligent driving system of Huawei's models relied on lidar, and the new Zhijie S7 began to be equipped with lidar from the second low configuration of 269,800, and the entry-level Pro version was equipped with a pure visual intelligent driving solution for the first time, realizing high-speed, loop-line intelligent driving capabilities.
In fact, Huawei is not the first to achieve high-speed intelligent driving without relying on lidar, but according to the results shown at the press conference, the intelligent driving effect of the Zhijie S7 pure vision solution is obviously better than that of TeslaModel 3 in the domestic environment, and it can already handle some more complex situations in high-speed and elevated road conditions.
As for the high-end version with lidar,The performance of the new Zhijie S7 is still leading,It uses the same 192-line lidar as the question worldM9,As a comparison,XiaomiSU7It still uses the 128-line version。
What's more significant is that after the new Zhijie S7 begins to be delivered, it can immediately achieve nationwide coverage without high-precision map intelligent driving, not limited to urban areas, many rural roads can already be opened, and the overall availability is much higher than that of competing products of the same level. Recent new cars such as Xiaomi SU7 and Zhiji L6 will basically not be able to achieve nationwide intelligent driving until the end of the year, and the available scenarios may not be comparable to the current level of the new Zhijie S7.
In other words, if you pay attention to intelligent driving, Zhijie S7 does have a lot of advantages over models of the same level.
2. With the blessing of Turing chassis, it performs well in handling and comfort
Another aspect of Huawei's products that have been well received in the past two years is the Turing chassis that relies on a series of intelligent electronic controls, and the mechanical level has also been contributed by Huawei's German Research Institute.
However, it should be emphasized that the new Zhijie S7 is only equipped with a Turing chassis for the Max RS of 329,800 and the Ultra version of 349,800, and the other three versions within 300,000 are not equipped.
3. Equipped with Hongmeng 4.0 as standard, the car machine is still the first echelon
Different from high-end intelligent driving and Turing chassis, the car machine system of Hongmeng 4.0 is standard on the new Zhijie S7. This car machine is still the first echelon of the industry, but with the arrival of Xiaomi SU7, the number of models that can enter the first echelon has begun to increase, and it has also produced some pressure on Huawei's new products.
4. The whole system is equipped with 800V platform + silicon carbide motor as standard
In terms of voltage platforms that have attracted much attention in the past two years, the new Zhijie S7 is still equipped with 800V architecture and silicon carbide motor as standard, and the charging efficiency and energy consumption are relatively excellent. With Huawei's self-developed liquid-cooled supercharging pile, it can replenish 430 kilometers of energy in 15 minutes.
However, in terms of the charging rate of the battery, the new Zhijie S7 does not use the most advanced 5C specifications, and there is a certain gap between the 4C and 5C cells respectively. However, compared with Xiaomi SU7, there are still advantages in the middle and low configurations.
These are the core advantages of Zhijie S7 products, in addition, this model also has zero-gravity seats, rear expansion brackets and other special features. However, in terms of power, battery life, audio and other conventional configurations, the new S7's cost performance is not outstanding in today's environment, and the space performance of the rear row is decent, and the tailgate does not have a hatchback design like Zhiji L6.
So what kind of customer is such a car suitable for, and can it become a hit like the M7 and M9?
Can you replicate the sales myth of the M7?
In all fairness, I was a little disappointed when the price of the new Zhijie S7 came out this time, because it did not give a price as aggressive as the Xiaomi SU7 as many expected. Instead, it stuck to the price point when it was launched last year, although there were some configuration upgrades, but at the same time, the purchase rights of the car also shrank somewhat.
On the whole, in the current 20-300,000 medium and large pure electric car market, the cost performance of Zhijie S7 at the conventional level is no longer outstanding, and the basic price threshold has exceeded several major competing products of the same level.
However, from another point of view, the currently best-selling Wenjie M7 and M9 are not known for their cost performance, but Huawei's all-round support in core technology fields such as intelligent driving, car machine, chassis, and motor does have obvious advantages in functional performance. It is precisely this advantage that gives Huawei's models the ability to pay a premium for the brand.
And if you have taken a fancy to the new S7 and consider the specific configuration, then the most recommended configuration is actually the top and sub-top configurations equipped with Turing chassis, and the price is more than 300,000. And if the budget is relatively limited, it is recommended to start with the Max version of 269,800, because the Huawei ADS intelligent driving system equipped with lidar is itself one of the core selling points of ZhijieS7.
For such a new Zhijie S7, what do you think?