Behind the popularity of the Yue opera "New Dragon Gate Inn".
The reason for the popularity
In this information age, if an excellent theatrical production is to be truly popular, traditional stage performances alone are no longer enough. The reason why the Yue opera "New Dragon Gate Inn" has been able to attract so much attention on the Internet is largely due to the carefully planned video marketing of the production team.
They recorded the highlights on stage in high definition, edited and packaged them, and made them into short and concise video clips that were continuously distributed on major video websites and social media platforms. These video contents not only show the gorgeous stage scenery and gorgeous costumes and props of the play, but more importantly, show the superb performance skills of the actors, so that the audience has a strong sense of curiosity and expectation about the character and fate of the characters in the play.
The show has also put a lot of effort into innovation. First of all, the stage design, they created a 360-degree immersive experience stage, so that the audience feels as if they are in the world of the play, and the audio-visual experience is extremely direct and shocking. The theme selection, the traditional chivalrous hero story retains the classic elements while also incorporating the life experience and values of contemporary people, making the plot novel and attractive. Moreover, the main creative team is young and promising, they use the eyes of young people to examine traditional culture, and use young people to innovate and express in a way that young people like to see, which is naturally close to the needs of young audiences.
Intrinsic innovation
The fundamental reason why "New Dragon Gate Inn" has received such an enthusiastic response is that it has made an inherent innovation in the traditional art of Yue Opera. Over the years, Yue Opera has been criticized for being too rigid and rigid, and there is a certain distance from the aesthetics of modern audiences. This work perfectly integrates traditional and contemporary aesthetics, giving new vitality and vitality to the ancient art form of Yue Opera.
The creative team adheres to the original intention of people-oriented art. They dig deep into the inner world of the characters in the play, and strive to create a full and vivid personality, so that the audience can not only see the chivalrous demeanor of heroes and heroes, but also see their joys, sorrows and sorrows as ordinary people. They also boldly broke through the shackles of traditional opera expression techniques, and made bold innovations in stage design, performance style and other aspects, so that the ancient art form of Yue Opera showed unprecedented charm.
It is this inherent spirit of innovation that makes "New Dragon Gate Inn" not only win the applause of the audience, but also inject new impetus into the inheritance and development of Yue Opera.
External assistance
The reason why "New Dragon Gate Inn" was able to achieve such a huge success also benefited from some favorable external environment. First of all, the accumulation and exploration of the troupe itself in innovating traditional opera over the years has laid a solid foundation for this innovation. With the changes of the environment of the times, the pace of people's lives is accelerating, and the aesthetic needs are constantly being updated, it is difficult for traditional opera to attract modern audiences if it does not keep pace with the times.
The younger generation is often more interested in new things, and "New Dragon Gate Inn" has grasped this point and attracted the attention of a large number of young audiences with its youthful creative concepts and expressions. The rise of major video websites and social media has also provided a favorable channel for the dissemination of this work, so that it can quickly arouse heated discussions on the Internet.
Ripple effects
The popularity of "New Dragon Gate Inn" not only revitalized the ancient art form of Yue Opera, but also triggered a series of far-reaching chain reactions. It has led to the expansion of the audience base of Yue Opera, attracted the attention of a large number of young audiences, and injected new vitality into this ancient art.
It has also sparked in-depth thinking about innovation within the entire opera industry. Many theatre troupes and artists have begun to reflect on their own creative concepts and expressions, and have followed the example of "New Dragon Gate Inn", boldly innovating on the basis of tradition, and striving to meet the aesthetic needs of modern audiences.
The popularity has also brought some new challenges to "New Dragon Gate Inn". How to retain this group of newly acquired audiences, how to further deepen innovation, and how to build a complete industrial chain all require the crew to continue to work hard in the future. But it is undeniable that it has become an important symbol of the rejuvenation of this ancient art form in the new era.
Root Cause
Looking at the root of the popularity of "New Dragon Gate Inn", it is not difficult to find that its success is mainly due to three aspects:
The creative concept is novel and unique. The play perfectly integrates traditional and contemporary aesthetics, adheres to the original intention of people-oriented art, boldly breaks through the expression techniques of traditional opera, and makes this ancient art form show a new charm.
The actor's charisma is very popular. The main actors in the play are not only skilled, but also have beautiful and moving personal images, which are deeply loved by the audience. For example, Chen Lijun played the role of Jin Jiyu, and her uninhibited personality has made countless young audiences crazy.
Last but not least, the show meets the needs of the current cultural market. In this fast-paced era, people's demand for entertainment and pastime is becoming more and more urgent, and "New Dragon Gate Inn" has grasped this point, and has successfully attracted the attention of a large number of modern audiences with its youthful creative concept and marketing methods.
It is the combined effect of these three factors that makes "New Dragon Gate Inn" a rare and valuable cultural phenomenon, which not only revitalizes the ancient art form of Yue Opera, but also points out the direction for the innovation of the entire opera industry.