On the stage of the 2024 Future Automotive Pioneer Conference, Yu Chengdong, CEO of Huawei's Consumer Business Group, talked about the pride of the two major brands, Huawei and BYD Auto. Although Yu Chengdong is called a "big mouth", he is still very polite in the face of BYD, admitting that Huawei may not be able to beat BYD in price, but BYD is not as good as Huawei in technology.
Thinking behind the price war: BYD's "volume king" status and Huawei's value pursuit
When talking about the price war in the current auto market, Yu Chengdong pointed out that BYD occupies the "number one" position in the global intelligent electric networked vehicle field with its ultra-low cost. However, Huawei does not intend to blindly get involved in this price melee. Yu Chengdong emphasized that Huawei is better at volume value, volume intelligence, volume luxury, comfort, and volume security. Huawei's goal is to create a high-quality and excellent user experience, especially in terms of intelligence, and Huawei hopes to bring greater value to users through continuous technological innovation.
"Let those who are good at rolling the price go to the price, and we will roll the value." Yu Chengdong's remarks not only demonstrate his accurate grasp of the future development trend of the automotive market, but also demonstrate Huawei's firm belief and unique strategy in the automotive business. Huawei will not compete with BYD in low-cost cars, but will focus on the mid-to-high-end market, because Yu Chengdong said that some users criticized Huawei for "the price is too low to highlight the identity of the user", and the more expensive Huawei products should be sold, the better.
New Challenges in the Women's Market: How Does Huawei Reach the Hearts of Young Female Users?
When talking about the female market, Yu Chengdong said frankly that there is still a certain gap in Huawei's grasp of the needs of young female users. He believes that although Huawei has a leading edge in hardcore technology, it still needs to work on the small details that impress young female users. To bridge this gap, the Huawei team is moving quickly to improve the design of its products and make them more attractive.
Yu Chengdong's remarks should also prove a new trend in Huawei's automotive business, that is, to pay more attention to the needs and preferences of female users. In the future, Huawei will launch more automotive products that meet the aesthetics and needs of women to further expand the female market.
The New Definition of Off-Road: Huawei's Road to Innovation
In addition to new thinking in terms of intelligence and the women's market, Yu Chengdong also revealed Huawei's innovation plans in the field of hardcore off-road. He said that Huawei is discussing a new hard-core off-road project, which will not follow the traditional "square box" style, but will carry out differentiated and unique innovations, and redefine hard-core off-road with new concepts.
In the highly competitive automotive market, Huawei strives to occupy a place in the hardcore off-road field through continuous technological innovation and product innovation. The implementation of this innovative plan will also inject new impetus into the development of Huawei's automotive business, and Huawei, like BYD, wants to create its own brand characteristics to attract users.