With the penetration of electrification into various automotive market segments, hard-core off-road has also begun to cater to the general trend of electrocution, and many new cars are vying to enter the market. In terms of status, Prado is the undisputed big brother of off-road, after a four-year absence, this off-road car is back again, with a new design and hard-core upgrade strength, rectify the off-road market.
Fight word-of-mouth Prado = the king of off-road
Deserts in the Middle East, mining areas in Australia...... In harsh terrain and extreme environments around the world, we can see the Land Cruiser. Since the first generation of the Land Cruiser came out, it has gone through a journey of 73 years. As a representative model in the car series, the Prado has sold a total of 11.3 million units in more than 170 countries around the world, and is loved by consumers around the world. In 2003, FAW Toyota introduced the core model of the Land Cruiser series, the Prado, at the beginning of its establishment, and won the favor of nearly 350,000 Chinese users. In the past 17 years, from the hilly basin to the roof of the world, from the tropical rainforest to the Gobi desert, Prado is the "king of four-wheel drive" and "off-road god car" in everyone's hearts.
With its outstanding reliability, Prado has become the preferred professional vehicle for special institutions such as rescue, scientific research and support, such as the exclusive vehicle for the United Nations peacekeeping force, the world's largest underground mine work vehicle, the African Red Cross rescue work vehicle, the Chinese Academy of Sciences and the Northern Xinjiang scientific expedition team, the Shenzhou 13 manned spacecraft support vehicle and the emergency rescue vehicle of the government in Sichuan and Tibet, these "important tasks" are a firm endorsement of Prado's quality and reputation. Not only that, in terms of value retention, according to the "China Automobile Retention Rate Report for the First Half of 2023" released by the China Automobile Dealers Association, FAW Toyota ranks first among joint venture manufacturers with a three-year value retention rate of 70.47%. Among them, Prado ranks first in the market segment with a three-year value retention rate of 99.49%, creating a rare "value retention rate myth" in the industry, which can be called "mobile cash flow".
As the years go by, the classics remain new. The revival of hard-core off-road is not only a change in car design and market competition, but also the embodiment of consumers' quality of life and emotional pursuit. While other off-road vehicles are shouting "Poetry and Distance", the new Prado has only one purpose: to take you anywhere and come back safely. This time, the new Prado King is back, and the market feedback is very positive. From the opening of pre-orders in February this year to the official announcement of the price in April, the popularity of the all-new Prado has soared. Especially during the pre-order period, the online pre-sale was one hour, and the order exceeded 5,000 units.
Spell performance, super hybrid + Torson, enough to beat everything
Not all "square boxes" are worthy of being called hard-core off-road, "Yue" and "wild" are a kind of ability. For example, the car is not only a means of transportation, but also a way of life; Buying a car is not about size, not about buying a certain performance, or about being reckless, but about choosing all-round, which can be controlled in various scenarios. The all-new Prado knows this and returns to the starting point of pure hardcore off-roading, with a radical evolution in design, power and platform.
In terms of performance, the all-new Prado is equipped with a 2.4T 1MT HEV super hybrid system, matched with a DC motor and an 8-speed automatic manual transmission, and the maximum power has increased by 18.0% to 243kW. The maximum torque has increased by 72.6% to 630 Nm. This set of P2 motor structure is connected to the hybrid in parallel, from the motor driving at low speed to the explosive intervention of the engine, turbine and motor during acceleration, the cooperation between the motor, engine and turbine is seamless.
Not only that, the P2 motor is arranged between the engine and the gearbox, once the motor fails, the vehicle can still continue to drive by the engine, and the system adds a 12V auxiliary starting battery, which reduces fuel consumption and achieves a longer radius of activity with the same fuel carrying capacity. I still remember that at the beginning of this year, freezing rain caused many pure electric vehicles to be trapped at high speeds, making Hainan pure electric vehicles fall into the dilemma of being difficult to leave the island, these scenes not only make users miserable, but the new Prado's 2.4T 1MT HEV super hybrid can provide a confident driving experience in all temperature ranges and all scenes.
If the super hybrid is the "left arm" of the new Prado, then the strong passability is the "right arm" of the new car. This time, the all-new Prado adopts the "full-time four-wheel drive + electronically controlled rear axle differential lock of Torsen limited slip central differential", which can always guide strong torque to the ground to ensure excellent stability and passability, which can be described as a "double insurance" that surpasses the hardcore. This robust, purely mechanical structure directs powerful torque to the ground at all times, ensuring excellent stability and passability in all road conditions. Even on the icy roads of the Tohoku region, the all-new Prado is able to move forward steadily and refuse to "slip". In addition, the all-new Prado is also equipped with the EPS electronic power steering system and the SDM electronic stabilizer bar separation device for the first time, taking into account the handling stability in off-road scenarios and the driving comfort in urban scenarios.
Spell wisdom, from ingenious design to black technology comprehensive upgrade
In terms of hard-core off-road intelligence, the all-new Prado can be said to be constantly evolving around "stronger and more relaxed driving" from the outside to the inside. Every aspect of the new Prado is designed with the actual off-road needs in mind. The wheelbase of 2850mm accurately balances the passability of rough roads with interior space, and the distance between the front and rear of the second and third rows and the luggage space are expanded. In addition, the front overhang of the all-new Prado is shorter, and the exterior mirrors are wider than those of the LC150 model, ensuring ease of use and easy passage through narrow sections. The front and rear overhangs, horizontal axles, and the overall rear movement of the cockpit and the longitudinal upright window design create a unique body proportion. The functional parts of the vehicle light cluster and grille are placed high in the center to ensure that they are not easily damaged when passing through bad road conditions. The tight body and convex tires create an overwhelming sense of stability. In terms of interior design, the interior instrument panel is designed with a horizontal tone, and the ultimate design of the front and side vision is pursued to ensure safe off-road driving.
When it comes to wisdom, the black technology of intelligent driving assistance is indispensable. The all-new Prado is equipped with Toyota Pilot, which not only greatly improves driving convenience and safety, but also fully expands safety scenarios. The newly upgraded Toyota Space smart space is equipped with the leading Qualcomm Snapdragon 8155 chipset and supports personalized OTA upgrades. At the same time, FAW Toyota and top domestic technology companies have jointly created an automotive intelligent ecosystem that supports the seamless connection of "people, vehicles and homes", so that every member of the car can enjoy a high-quality intelligent interactive experience. The hard-core off-road god car has the empowerment of high-end intelligent driving and intelligent space, which is like a tiger with wings.
From a niche field to everyone's pursuit, "square box" has become a new mainstream of consumption. For the all-new Prado, the hardcore power engraved in its DNA is the confidence that will bring it back to the top. The all-new Prado responds to users' expectations with attractive prices and benefits, and users who successfully place an order and pay a pre-sale deposit during the pre-sale period can enjoy three hardcore benefits. At the same time, with the return of the all-new Prado, FAW Toyota will officially launch the official car fan organization to create a series of experience IP activities. If you are interested, you can visit the store for consultation and experience the hard core power of the new Prado for yourself.