On June 1, 2024, the annual International Children's Day is here. In this festival, not only the children celebrate their festival happily, but the adults also rejoice in the growth of the children. Behind this joy is the long-term silent dedication of the country, society, enterprises and families, and in this dedication, there is also a part of the direct selling enterprise.
Get the nutrients your child needs
A child's growth is based on adequate nutrition. Based on the characteristics of teenagers, many direct selling companies have launched some products suitable for teenagers to escort the growth of children with nutrition.
Amway Nutrilite, in the long-term development process, has formed a set of models to help children's nutrition. Amway Nutrilite has published the "Children's Protein Drink Cultivation Guide", which explains in detail the production process of children's protein drinks: in the raw material stage, the production is carried out in a four-storey workshop, and a fully closed system is used to achieve the isolation of raw materials from the external environment to ensure the safety of raw materials, and then in the mixing stage, it is screened many times, magnetic grid, and then "canned" in the factory where the air filtration system operates 24 hours a day, and a unique "identity ID" is obtained. It also needs to go through an X-ray foreign body detector to test each can of products, and also needs to go through multiple links such as laboratory testing, production line testing, Hall effect thickness gauge, torque testing, and accurate weighing. Children's protein drinks that pass many hurdles will be put on the market.
Amway production workshop.
Infinitus has launched a series of products for children based on their needs, such as Yanggu Jianhui Bei Solid Drink, which is individually packaged for easy consumption with enoki mushroom, jujube, hawthorn, yam, coix seed, poria cocos, shiitake mushroom, white fungus, gourd and black plum as the main ingredients. Infinitus emphasises that the product is hormone-free, with "zero added sucrose, flavors, colourings and preservatives", and has been screened for 28 hormones, none of which have been detected. In addition, Infinitus has also launched children's toothpaste products, which are divided into strawberry flavors, peach flavors and other flavors. Infinitus' products not only attract children's interest, but also help them develop a healthy lifestyle.
Infinitus Yanggu Jianhui Bei Solid Drink.
High quality and strong pertinence are the two necessary "attributes" of children's products. Direct selling companies empower the nutrition of children, which not only provides a better foundation for children's growth, but also demonstrates the humanistic care and quality first spirit of direct selling enterprises.
In addition to producing nutritious products, some dropshipping businesses are keen to get nutritious products into the hands of children. The "Love Plus Meal Project" is one of the key projects of BabyCare Foundation, which aims to provide good nutritional supplements for school-age children in underdeveloped areas through nutritious meals, caring kitchens and nutrition education. As of September 2023, the project has benefited 10 counties in seven provinces, including Hebei, Guizhou, Henan, and Sichuan, and equipped 50 schools with kitchen equipment, benefiting more than 24,000 children. In the long-term development, the project has also shown strong appeal, and during the "99 Giving Day" in 2023 alone, the total fundraising of the project exceeded 210,000 yuan, or about 57,475 nutritious meals.
USANA BabyCare brings care and nutrition to children in need through the Love Plus Meal program.
Public welfare empowers children's development
Due to experience limitations, children's psychological state often needs to be carefully cared for. Some direct selling companies warm children with love in the form of public welfare, help children feel the care from the society, and build a bridge for the all-round development of children.
Every child can develop himself or herself fully, regardless of his or her biological condition. Herbalife partnered with the China Soong Ching Ling Foundation to launch the "Angels Hear Love" project in 2009 to support the growth of hearing-impaired children. In 2019, "Angels Hear Love" was officially upgraded to "Angels Hear Love" public welfare project 2.0, Herbalife cooperated with the Chinese Chinese Language Rehabilitation Research Center, focusing on three important stages of the growth of hearing-impaired children, such as discovery and early treatment, language level improvement, and social integration, and landed eight rehabilitation training centers in Jinan City, Shandong Province, Beijing City, Nanjing City, Jiangsu Province, Hangzhou City, Zhejiang Province, Xianyang City, Shaanxi Province, Wuhan City, Hubei Province, and Chongqing Municipality, providing children's picture books and related facilities in the museums. It will be used online and by the parents of hearing-impaired children and their families, and will regularly provide one-on-one guidance to parents of hearing-impaired children to gain more parent-child reading methods, and continue to carry out offline training and communication activities for rehabilitation personnel and parents.
The eighth rehabilitation reading center was opened in Chongqing.
On November 17, 2023, Herbalife's "Angels Hear Love" charity program won the "Golden Key Honorable Mention" at the 2023 "Golden Key - China Action for SDGs" award ceremony. This honor is of great significance to public welfare projects that focus on hearing-impaired children and help their development.
Left-behind children are a difficult problem for the development of the mainland. Due to the objective disparities between the eastern, central and western regions, and between urban and rural areas, many parents of children choose to leave their hometowns in order to provide better living conditions for their families, and the children who are left behind in their hometowns have become left-behind children who need attention. These left-behind children often endure loneliness, helplessness and even pain that are extremely inappropriate for their age, and many of them even have problems such as lack of self-confidence, loneliness and self-isolation, low self-esteem, and easy to go astray, which have aroused social concern. According to the data, as of May 2023, there are about 66.83 million left-behind children in the mainland, accounting for about 22% of the total number of children in the country. In view of this, Natural Sunshine officially launched the public welfare charity project "Child Companion Mother", and settled the first "Child Companion Home" in Wuyuan County, Jiangxi Province on August 15, 2023. The implementation of the "Children's Companion Home" has provided assistance to 356 left-behind children in Youshan Village, and has provided relevant health knowledge training, donations, books, stationery and toys and other services to the recipients for a long time.
Zhou Luhao, Senior Vice President of Natural Sunshine and President of China, unveiled the "Children's Companion Home".
On March 15, 2024, Natural Sunshine announced the latest progress of its public welfare charity project "Child Companion Mother" at the "Everyday Broadcast" Health Anchor Forum held in Hangzhou. At the meeting, Zhang Ying from the Child Development Project Department of the China Rural Development Foundation commented that the "Child Companion Mother" not only provides daily care and companionship for the children, but also organizes a variety of colorful activities to make the children feel the warmth and care of home. Natural Sunshine said that the "Child Companion Mother" project will enter a new stage in 2024, focusing on the three major action measures of "Sunshine Youth", "Caring for Children's Intestinal Health" and "Child Companion Mother Volunteers", the "Child Companion Mother" volunteer recruitment plan was launched at the event site, and disclosed that the second "Child Companion Home" has entered the planning stage and is expected to be completed in 2025. The development of the "Children's Companion Mother" project and the completion of the "Children's Companion Home" have accompanied the growth of local left-behind children and helped them make up for the missing part of their souls.
Fudy's donation activities to help rural revitalization and care for children in Tibetan areas kicked off at the Central Primary School of Duobai Township, Angren County, Shigatse, Tibet.
Direct selling companies help children in a variety of ways. Some direct selling companies have arrived in remote areas to provide material support to local children, such as the Guangdong Fudy Charity Foundation and the China Siyuan Engineering Foundation, which jointly held a donation activity to help rural revitalization and care for children in Tibetan areas on March 29, 2024 at the Central Primary School of Duobai Township, Angren County, Shigatse, Tibet. During the event, Fudy Foundation distributed 692 sets of children's clothes, stationery, school bags, children's books and some daily necessities to poor households in Duobai Township, Dangxiong County Primary School, Kindergarten and Chiga Village. For example, the "Project Hope Infinitus Happy Football" project launched in 2015 by Infinitus' Si Li Ji Ren Charity Foundation and the China Youth Development Foundation empowers physical education in rural primary schools and helps rural children achieve good health through equipment donations, football support, stadium renovation, friendship matches, and condolence care. In addition, in response to the plight faced by children with cleft lip and palate, Mary Kay launched the "Smile 1000" initiative to help children with cleft lip and palate undergo surgery to make these children smile...... There are many forms of helping children, but the core of helping children grow up healthily remains the same, and a variety of helping behaviors reflect the sincere care of direct selling companies for children.
Mary Kay launches the "Smile 1000" campaign
Children's growth needs to focus on two aspects: "body" and "mind". Direct selling companies provide nutritious food according to the situation of children, which meets the needs of children's "body", and also helps children feel the warmth of society and meets the needs of children's "heart" in various forms of public welfare. When children's physical and mental needs are met, they can grow up healthily with more energy and confidence. Allowing every child to grow up healthily is the original intention of celebrating Children's Day, and it is also the direction of direct selling enterprises.
Author|Lei Kunlun
Source: Knowledge Economy