The reason why Jingdong Pet Pharmacy has been able to achieve such an amazing growth rate may also be related to the significant user needs and pain points in the current market.
Pet industry observation news, today, JD Health released the latest battle report data of the pet business during the 618 promotion. (Note: The data statistics time is from 20:00 on May 20 to 24:00 on June 3)
According to the war report, as of 24 o'clock on June 3, the number of user transactions during the 618 period of Jingdong Pet Health increased by more than 45% year-on-year; The full-cycle turnover increased by more than 27% year-on-year; More than 58,000 pet Internet consultation orders were placed. A year-on-year increase of more than 22%.
In terms of specific categories, the turnover of pet medical devices increased by 30% year-on-year; The turnover of pet nutrition and health care products increased by 22% year-on-year. Among them, the turnover of pet prescription food increased by 60% year-on-year; The turnover of pet prescription drugs increased by 163% year-on-year; The turnover of lactoferrin in cats and dogs increased by 150% year-on-year; The turnover of chondroitin in cats and dogs increased by 75% year-on-year; The turnover of cat and dog fish oil increased by 56% year-on-year; The turnover of vitamins for cats and dogs increased by 91% year-on-year.
It can be seen that in addition to the steady growth of various categories of pet basic nutrition and health care, more subdivided and diversified categories represented by prescription food, prescription drugs, medical devices, etc. are also growing rapidly. Behind this is also a microcosm of the rapid development of the entire pet health care.
In the entire JD pet health system, the growth performance of JD Pet Pharmacy in the 618 promotion at this stage is more eye-catching. According to the battle report, the turnover of Jingdong Pet Pharmacy increased by more than 110 times year-on-year; The number of transacted users increased by 142 times year-on-year; The number of pet health brands settled in pet pharmacies has reached 60+, providing users with nearly 1,000 high-quality products.
Among them, the top 3 most popular sales products in pet pharmacies are: 3 pieces of Big Pet Xylammycin Solution Insect Repellent, Synulox American Sonoamoxicillin Clavulanate Potassium Tablets, and Weilong Earskin Compound Nystatin Cream.
From this data, it is not difficult to find that while pet users pay attention to deworming drugs, the demand for more subdivided and diversified pet drugs such as antibacterial and anti-infection is also being released rapidly. This is also the underlying logic that Amoxicillin, potassium clavulanate tablets from Sono in the United States and Earskin Spirit, which from Velon, France, can become the top three in sales of Jingdong Pet Pharmacy.
On the other hand, the reason why Jingdong Pet Pharmacy has been able to achieve such an amazing growth rate may also be related to the significant user needs and pain points in the current market. For example, Pet Industry Watch has previously mentioned that more than 85% of pet users currently have a demand for daily pet drugs to be solved. Under this demand, the Internet pet pharmacy model with wider coverage and deeper penetration rate is undoubtedly the primary consideration channel for consumers.
And in the observation of the pet industry, the future development and growth space of Jingdong Pet Pharmacy is also very imaginative. For example, referring to the development path of PetIQ, a listed pet company in the United States, and taking the strategy of "online + offline" omni-channel development, etc.
In addition, in terms of the turnover of various brands, imported brands represented by Big Pet, Fulien, and Aiwok occupy most of the market share in the field of pet medical equipment; Domestic brands represented by Weishi, Maid's, Red Dog, etc. are the mainstay in the field of pet nutrition and health care.
Among them, the top 10 pet medical device brands in terms of turnover are: Big Pet, Fulion, Royal, Love Walker, Pointe, Haile Miao, Bai Pet Qing, Super Credible, HEARTGARD, and Vic.
The top 10 pet nutrition and health care brands in terms of turnover are: Weishi, Maid's, Red Dog, MAG, VETWISH, Vebesi, Gooden, Tim Cili, Pointe, and Sashas.
Attached is a long picture of the latest battle report of Jingdong Pet Health 618 promotion:
Swipe up and down to see the full report
PS: For more pet industry 618 battle reports and interpretation content, pet industry observation will continue to be pushed in the future. For those who are interested in this topic, please leave a message in the comment area below to discuss, or add a small editor to communicate on WeChat.