A few days ago, L+Mall in Lujiazui Center introduced the limited-time experience space of Galeries Lafayette "Boulevard Haussmann Boulevard", bringing the unique charm of Galeries Lafayette Paris to Shanghai in the form of art.
Inspired by the historic architecture and iconic elements of the Boulevard Haussmann in Paris, France, the experience space is divided into three zones: fashion, lifestyle, jewelry, gastronomy, art and culture.
Among them, brands such as AGATHA, a high-fashion jewelry brand from Paris, France, La Parisienne, which adheres to French baking technology, and tbh Home Furnishing, which focuses on the fusion of Chinese and French cultures, show the romance and creativity originating from France. In addition, there are Yellow Korner, a Parisian gallery, Delicates, a fashion brand, and STANLEY, a drinkware brand, to meet consumers' infinite imagination of quality life.
The pop-up experience space also brings customers a number of first-time stores and a variety of limited-edition products, including British bag brand The Jacksons, which debuted in China in July, Spanish luxury bag and accessories brand WOIF and AGATHA China limited edition, and the "Sycamore Workshop" series cooperated by tbh Home Furnishing and ANTOINETTE POISSON, to jointly showcase the romance and creativity originating from France, and promote the cultural value and image iteration of local brands. Create a new shopping experience for consumers.
The reporter learned that at the level of brand renewal strategy, L+Mall of Lujiazui Center will continue to launch the brand's first store and cultural exhibition integrated with the theme of French life and international consumption.
Since June, OTF California Restaurant, Latina, Cardinal Wai, Sushi Waka, Bagel Tree - New York Bagel Museum, Xibenqian and Ming Yue have been settled in succession, providing a variety of food options for diners who are keen to explore international cuisine. From May 21 to July 31, Paragon Cinemas (Lujiazui Center Store) and the 2024 National Centre for the Performing Arts International Opera and Film Festival will open French classic repertoire screenings such as "Morricone: A Glimpse of the Soul" and "Madama Butterfly" at the same time, bringing a more international cultural tourism experience to the Lujiazui business district. As the core retail lineup of L+Mall in Lujiazui Center, Galeries Lafayette has adjusted its operation strategy at the same time, and the first store in Pudong such as Canadian down jacket brand Nobis will settle in.
In addition, L+Mall will also carry out in-depth cooperation with well-known communities such as STAY and HarrySports to provide consumers with more diversified and international theme co-creation and lifestyle experiences, and help enhance the commercial influence and market competitiveness of Lujiazui business district.
Source: Pudong release