As we all know, as a season-based game that does not charge point cards and does not sell values, the only kryptonite point in the national-level hit "Against the Cold" mobile game is the appearance of the game fashion that does not add any attributes. However, in the fierce business war, the mobile game "Against the Cold" has broken the pricing standard again and again, pushing itself on the road of "death".
The fashion appearance price of traditional MMO is very expensive, and after more than ten years of subtle development, the vast majority of players have long recognized that a casual appearance in MMO can be sold for hundreds of dollars, and the price action or a limit can be sold for one or two thousand.
And the madman of the mobile game "Against the Cold" announced that he would "fight the price war of big fashion appearance" before it was launched, which directly broke the unspoken rules of market pricing and set a price ceiling of 288 yuan for his fashion. And in the actual operation process, it often launches discounts and half-price coupons, directly hitting the price of the game's fashion appearance to only 6 yuan, and also emphasizes "price reduction without quality reduction", and the cost performance is directly full.
At a time when the price of clothing was low to single digits, how to make players choose high-end fashion willingly became a problem. In order to make the classification of different fashion appearances more clear in a limited price range, one by one adds content to the 288 yuan fashion tube, exclusive avatars, single actions, double actions, MVP settlement animations, exclusive accessories and other changes in style, and the amount of content is so rich that many fashion appearances with a price of 1,000 yuan or even higher in games are dwarfed.
So you see, although the mobile game "Against the Cold" has relied on this deadly price war style to make a fuss, only it knows how much pressure it is carrying.
What's even more troublesome is that the mobile game "Against the Cold" is a "crazy criticism", it seems to be addicted to competing with itself, and always has to explore its own "pressure ceiling".
For example, during the Dragon Boat Festival, the "Reverse Water Cold" mobile game launched a new fashion inspired by zongzi "glutinous rice dumplings", in order to give benefits to players, this original price of 68 yuan of fashion was directly reduced to 52 yuan by the "Reverse Cold" mobile game, with the 500 jade voucher given by the Dragon Boat Festival sign-in benefits, players only need to spend two yuan to start.
And such kindness has caused some players to complain. Some players feel that the fashion is the "Yang Mou" of the "Reverse Cold" mobile game to recycle the jade voucher, which directly aroused the "crazy energy" of the "Reverse Cold" mobile game, and simply said that in order to prove their sincerity in sending benefits, the "Glutinous Dumplings and Green" fashion will be reduced by 50 yuan on the original preferential price, so that all players can buy it with two yuan without any conditions.
A beautifully designed fashion look costs only two dollars, and this kind of pricing is simply unreasonable.
What's even more "unreasonable" is the ruthless work played by the mobile game "Against the Cold" during the anniversary.
On June 28th, the mobile game "Against the Cold" will usher in its first anniversary version update, and on such a special day, it will also give a super benefit that can be called "unprecedented" - in addition to giving all players exquisite commemorative fashion appearances, accessories, mounts, new genre skill skins, a large number of tattooed jade and group hero gacha coupons, a jade tattoo voucher with an amount of up to 225 yuan and half-price coupons and other good things, it will also give all players a highest-grade appearance in the game priced at 288 yuan.
According to the official statement of the mobile game "Against the Cold", players can receive 288 skins as long as they log in to the game on the anniversary day, and they can choose their favorite from more than 15 sets of free skins to get directly. If you already own these costumes or don't find what you're looking for, you can also choose to exchange them for two half-price tickets to purchase your desired cosmetic look at a discounted price at a future time.
Give away the 288 yuan fashion with the highest specifications and the most gifts in the game for free, as soon as such welfare content is released, it will be directly fried.
For the vast majority of MMO players, having a high-spec outfit means that they never need to buy a new look themselves. As a game that only relies on appearance to make money, the mobile game "Against the Cold" allows players to choose a set of 288 yuan of high-end fashion in their own anniversary, which is simply "blocking" more than half of their way to make money.
This kind of courage is really not something that a random company dares to do. This can't help but make people wonder - how good must the next fashion design of the "Against the Cold" mobile game be to be so confident?
What do you think of such a "crazy" mobile game "Against the Cold"?