Two more Japanese auto companies have completely closed their factories, and the responsibility is on Chinese car companies?

Mobile China

2024-06-09 18:41Published in Beijing

　　Recently, two well-known Japanese automobile companies, Suzuki and Subaru, announced that they would completely close their production plants, a decision that has aroused widespread concern in the industry and the market.

　　Suzuki Motor announced on June 7, 2024 that it will close its production plant in Rayong Province, Thailand, by the end of next year. Since its operation, the plant has never been able to reach the target of producing 60,000 vehicles per year, especially in the context of the rapid development of new energy vehicles, and its excess fuel vehicle production capacity has become an unbearable burden. Suzuki's decision also marks the determination of the nearly 100-year-old automaker in the transition to new energy.

　　Subaru Motors, on the other hand, has decided to end its joint venture with the Chenchang Group, close its production plant in Thailand by the end of the year, and lay off existing production workers. Subaru's new plant in Thailand struggled only five years after it opened, with insufficient production and inefficiency leading to a widening deficit and making it difficult to maintain normal operations. Similar to Suzuki, Subaru is also facing competitive pressure in the new energy vehicle market, and its transformation path is also full of challenges.

　　The decision of these two Japanese auto companies is closely related to the rise of Chinese auto brands in recent years. In the Thai market, Chinese brands such as MG, Great Wall, and Nezha have continued to improve their product strength and obvious cost advantages, which has formed a strong competitive pressure on Japanese cars. In addition, the downturn in the Thai auto market, the decline in spending power, and the full-scale outbreak of the price war have also accelerated the exit of Japanese automakers.

　　The withdrawal of Suzuki and Subaru not only reflects the increasing competitiveness of Chinese auto brands in the global market, but also exposes the lag and dilemma of Japanese automakers in the new energy transition. In the increasingly fierce competition in the global automotive market, Japanese automakers need to accelerate the pace of transformation and actively respond to market changes in order to remain invincible in the future competition.

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