All articles in this account have been opened for rights protection on the whole network, and unauthorized reports will be reported
- Chief Business Intelligence
- Chief Business Intelligence
Source: Shangguan News
Introduction: This session of netizens is really "supernatural", no, Jia Ke has been on the hot search on the Internet recently for spreading rumors about BYD, in addition to causing the anger of the Chinese people, he was picked up by careful netizens, which is simply very happy.
I don't know if I don't pick it, I'm scared! It turns out that Jia Ke, who holds the title of chairman of the "China Automobile Blue Book" forum and chairman of the World New Automotive Technology Cooperation Ecological Association on the Internet; It is suspected of spreading rumors and smearing BYD at an academic forum sharing meeting, which was dissatisfied with the masses and went on the hot search.
Pictured: Jia Ke publicly smeared BYD at the forum
But BYD did not make a strong response to the Jia Ke rumor incident, so netizens are very much looking forward to what will become of the evolution of the incident later?
However, in the author's opinion, car companies should always insist on strengthening their own innovation capabilities and self-research and development capabilities on the road to development; In this way, Chinese car companies can gain a foothold in the international arena and maintain their demeanor as a great power.
Pictured: Looking up at the U8 press conference
Is it a habitual offender who smears BYD?
Jia Ke: Volume is BYD's "hooligan" term
Speaking of Jia Ke, I believe there are many netizens who don't know that there is such a number one person in the automobile circle!
Pictured: Chairman of the China Automotive Blue Book Forum
Jia Ke, as the chairman of the China Automotive Blue Book Forum, the chairman of the World New Vehicle Technology Cooperation Ecological Association, the principal of Xuanyuan School and many other public figures, it stands to reason that he should pay more attention to his words and deeds.
Pictured: Netizens found that Xuanyuan School is a pheasant university
But what is the reason that makes netizens unanimously feel that a "celebrity" like Jia Ke in the automobile industry always spreads rumors and smears BYD, is there a special reason that we don't know and understand?
Pictured: Jia Ke's official Weibo account
Through the past records of the automobile circle, the relationship between Jia Ke and BYD began 8 years ago.
According to BYD's official statement, Jia Ke was suspected of spreading negative news about BYD before, and maliciously spread rumors and slandered BYD Automobile Company in April 2016; Originally, it was the sudden death of a passenger due to illness, but it was directly falsely reported by Jia Ke as "a passenger casualty caused by a BYD car failure", which had a great negative impact on BYD's reputation and the automobile market;
As a result, BYD officially issued a notice at that time to sue Jia Ke; This indictment and statement also means that Jia Ke and BYD's Liangzi are completely settled.
Pictured: BYD sued Jia Ke in 2016
But the truth doesn't seem to be as simple as it seems? It is understood that in that year, BYD did not bring Jia Ke himself an endless road as far as Jia Ke was concerned;
is just strongly asking him to make a correct clarification and public apology for his bad remarks in public, restore the truth, return BYD's innocence, and minimize the adverse impact.
Pictured: Jia Ke apologized and clarified to BYD's official
Jia Ke also gladly accepted the public relations regulations given by BYD Auto Company at that time, and made a series of apologies of his own; But why is he beating BYD again in the year of the development of the domestic automobile industry?
At the press conference of the China Automobile Blue Book Academic Forum, Jia Ke did not mention BYD in a real sense, but spread rumors and smeared BYD's "high-end operation; ”
Pictured: An Internet celebrity blogger commented on Jia Ke
From a moral point of view, the author believes that Jia Ke's immoral behavior in front of him and behind his back can be called real treachery.
At the China Automotive Blue Book Forum held in Beijing, Jia Ke also said: "China's automobile has developed to the most dangerous time in today's era, and the crisis may crush the last straw for the development of the domestic automobile industry at any time." ”
Jia Ke also said many times at the forum: "The price war and the "involution" atmosphere led by BYD in today's era of rapid economic development will only become a stumbling block to the development of the domestic automobile industry in the end. ”
Pictured: Jia Ke talks about the unhealthy involution of BYD
And he also emphatically mentioned: "In today's era, the involution price war in the automotive industry is a very unhealthy ecology of the automotive industry; A series of unhealthy competition phenomena such as volume users, volume relationships, and volume prices will have a negative impact on the decline of product production quality and the collapse of the service system to a large extent. ”
For the above-mentioned views and opinions put forward by Jia Ke, most of the friends online and offline still have opposing and disagreeing attitudes and ideas; The same is true for the author.
BYD rises
For the development status of the domestic automobile market, the vast majority of people still believe that it is precisely the huge competitive pressure of "involution" that is the key to the development of China's manufacturing industry;
After all, as Wang Chuanfu, president of BYD, put forward: volume is the real competition and correct phenomenon of the market, and only by actively embracing the world under pressure can we better provide the driving force for the sustainable development of the domestic automotive industry.
Automotive media professionals should be more cautious in their words and deeds
BYD's new identity is equal to a lonely and brilliant "god"?
Presumably when it comes to BYD, the car company, everyone will not feel unfamiliar!
Recently, the keyword "involution" often appears in the wars of major automobile circles; For the price war of automobiles, sincerity is always the key to impressing car users.
As the head enterprise in the automobile circle, it is sometimes attacked by friends and "enemies", isn't this the case with Jia Ke's rumor-mongering incident?
As an automobile company, when its strength and ability are even strong to the point that they need to be smeared by their peers, how to effectively protect their legitimate rights and interests is very important.
For BYD, "roll on roll" is a very important advantage for BYD in the year of fighting; Whether it is in the performance of financial resources or technological innovation, it has a good performance.
Source: BYD's official financial report website
According to the data released by the Passenger Association, BYD's new energy vehicle sales will reach 331817 in May 2024, with a cumulative annual sales of 1271325 units, a cumulative increase of 26.80%;
The cumulative annual sales of the plug-in hybrid power series were 680,000 units, a cumulative increase of 35.07%;
Source: BYD's official financial report website
Judging from the data display of the plug-in mix alone, it is not consistent with Jia Ke's statements and opinions on the BYD plug-in mix series;
Because judging from the delivery data of BYD's plug-in hybrid in May 2024, most Chinese people still support and love this type of car, which is very different from the opposition and pushback theory put forward by Jia Ke.
Pictured: The scene of the 2024 BYD Auto Exhibition
Not only that, BYD officially reached the target of 5 million car delivery data in 2023; It has also become the first car company in the world to achieve this milestone.
After experiencing the battle of the new energy vehicle circle last year, BYD officially decided to take internationalization, intelligence and high-end as the cornerstone of BYD's future development in the future.
For a large new energy vehicle company, it is very normal to be squeezed out and smeared by peers or some so-called car critics from time to time; The key point is how BYD can better and efficiently safeguard its own rights and interests, which is the problem we should pay attention to and think about.
Moreover, as consumers, we should keep our eyes open and use our own wisdom and cognition to objectively evaluate the quality of a car is the most correct approach; Rather than just following some self-media or unscrupulous car critics to follow the trend and buy at will;
Pictured: Netizens are upset for BYD
Because, like this black BYD incident initiated by Jia Ke, a "famous mouth" on the Internet, itself also reflects that many entrepreneurs have some unhealthy business mentality in market competition; Isn't this the case with the failure of well-known car companies Great Wall, GAC, SAIC and other groups to encircle and suppress BYD?
Pictured: BYD and Great Wall Motor's black public relations incident
If you hack a conscientious car company in your own country for the sake of competition, the author thinks there is really no need for this, let alone a well-known car brand like BYD.
BYD called on domestic automakers to compete in a healthy manner
Wang Chuanfu: Chinese people need to take the road of innovation!
After Jia Ke's black public relations incident, many bigwigs in the automobile industry also said: "We should focus on strengthening and calling on insiders in the automotive industry to be based on facts and responsible for what they say when making statements; ”
Indeed, for the automotive industry: their words and actions not only represent the reputation and image of an automobile company, but also symbolize whether there is a high enough level of regulation and restraint within the automotive industry.
In the past two years, the rapid development of new energy vehicles has also given a surprise that everyone did not expect; The new energy automobile brand represented by BYD is frequently out of the circle, and President Wang Chuanfu has also mentioned many times: the involution in the automobile circle is the competitive performance of our business war, and all entrepreneurs must also participate in and embrace this "volume".
Pictured: Wang Chuanfu advocates car involution
Judging from BYD's sales and delivery data in recent years, the involution competition proposed by Wang Chuanfu does have its own benefits.
In 2023, BYD's new energy vehicles will deliver more than 3.02 million units throughout the year, far ahead of other new energy vehicle peers, and continue to rank first in the new energy vehicle sales list.
Source: Passenger Association
At this year's shareholders' meeting, Wang Chuanfu also revealed several important information: BYD will insist on doing new energy production car projects in the future; And without overdoing hunger marketing; We will enhance the product power of high-end brands in the real sense, after all, the core of product power remains unchanged in its own technological innovation.
BYD's latest-generation Qin price announced
It is true that only when the domestic innovation ability is raised, the development of any industry can more accurately and easily seize the development opportunities that only belong to itself in today's era; After all, only if your own strength is strong enough, is the key factor in whether you can walk up.
Write at the end
As a representative of car companies in the new era, BYD should do a good job of itself, continuously improve the core competitiveness of products, and provide consumers with good cars with high quality-price ratio;
The development of the domestic new energy automobile industry is in the dividend period of the times, and only by uniting can car companies be able to catch the "splashing wealth" and "traffic password" brought to them by the times, and only by continuous innovation can car companies effectively contribute their own strength and add a strong stroke to Chinese automobiles.
Have you heard about the recent Blue Book Chairman Jia Ke's smearing of BYD? What is your understanding and view on the development prospects of new energy vehicles in the new era? Or will you support and use new energy vehicles and trams in your own life? Welcome to leave a message in the comment area and share your views, thank you!
#头条创作挑战赛#
The earliest financial self-media in China, a must-have book for millions of business elites, focusing on daily hot events, financial figures, venture capital stories, wealth business opportunities and other content! To provide you with more authentic and professional business reports every day, welcome to follow @Chief Business Wisdom